Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros ($783,000), with the final terms involving a mix of cash... Continue reading at 'AdWeek'

[ AdWeek | 2020-01-08 09:05:25 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions'

Four Communications buys majority stake in Colman Getty

Communications agency Four Communications Group has bought a 60% stake in consultancy Colman... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colman getty #communications agency #60% stake

Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #self-published writers

Collins buys Tutu book

Collins has bought a book about forgiveness co-authored by South African churchman Desmond Tutu... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Libraries, Tech-Smart Authors, and the Coming Digital Apocalypse

Whatever else can be said about Tools of Change, O’Reilly Media’s traveling road show on publishing and technological change, it seems to come along just when a concentrated dose of discussion—or perhaps muted confrontation—is needed. Over the course of the three-day conference in New York City,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #three-day conference #digital era #contentious issues

Publishers need to expand digital backlist, says Bilbary founder

Publishers need to place a greater emphasis in getting their backlist titles published digitally... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater emphasis

Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #office walls

All 30 McClatchy Properties Choose Digital Technology for Circulation

Springville, Utah (PRWEB) February 14, 2012 The McClatchy Company, the third-largest newspaper publisher in the United States, has signed an enterprise-wide agreement with Digital Technology International (DTI&trade;) to implement DTI Circulati ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Atlantic buys history of Taiping Rebellion

Orlando Whitfield, assistant editor at Atlantic Books, has acquired Autumn in the Heavenly... Continue reading at The Bookseller

[ The Bookseller | 2012-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #assistant editor #atlantic books

Free digital Joy of Sex from Octopus

Octopus is to release a free ebook to tie in to Valentine's Day, The Joy of Sex: A Little... Continue reading at The Bookseller

[ The Bookseller | 2012-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free ebook

Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #wimpy kid #cabin fever #jeff kinney

S&S buys two more from Benjamin Wood

Simon & Schuster has signed another two as-yet-untitled novels by The Bellwether Revivals... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss buys #benjamin wood #simon schuster #as-yet-untitled novels

Viking buys popular science sun study

Penguin has acquired a title written by solar physicist Doctor Lucie Green, which looks at the... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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A quarter of Hive sales digital, says Gardners

Nearly a quarter of all books sold on Hive since October have been digital, Gardners has revealed... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Quadrille buys Star of India title

Quadrille has acquired a title by TV chef and owner of London restaurant The Star of India Reza... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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HC: digital 'at 20%' of UK revenues

HarperCollins' financial performance continues to be unclear, with parent company News Corp... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Celsius to Showcase Open Platform Publishing Solution at NENPA 2012 Tradeshow

Falmouth, ME (February 8, 2012) — CelsiusTechnology Group, a leader in open platform, multichannel publishing solutions for the print media industry, today announced its plans for the New England Newspaper & Press Association (NEN ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house