Marketers, It's Time to Rebalance Your Media Scale

We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims, coverage and conversation can be rebalanced.A perfect case is an infographic published in August by data-tech provider Domo that continues to make the rounds with advertisers, agencies and analysts. The chart counts a sharp rise in the amount of time people devote to digital devices and platforms. According to the chart, in an average minute, people like 4.2 million posts on Facebook, like 1.7 million photos on Instagram, and upload 300 hours of video to YouTube.Naturally, people will see these seven-figure numbers and think that this is where the consumer herds are running. Domo calls this revelation "staggering." But is it really? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-28 00:00:00 UTC ]
News tagged with: #ad tech #sharp rise #digital devices

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B&N to Separate Retail, Nook Media

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[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Seeking Engagement, Media Firms Toss Readers the Keys

On April 24, during an all-hands meeting at Gawker Media's SoHo headquarters, founder and publisher Nick Denton was extolling the virtues of Kinja, his proprietary publishing platform that allows readers to participate in the company's editor ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-23 00:00:00 UTC ]
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Authorbuddies.com Offers Book Marketing Assistance Abroad

Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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'There's only one IPC Media' - it's the magazine publisher's new song

They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian

[ The Guardian | 2014-06-20 00:00:00 UTC ]
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Are Digital Distractions Monopolizing Reading Time?

Books do furnish a room, but according to many in the publishing industry, the fear is that emails, online video texts and tweets will prevent them being read. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
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Gulfshore Media Buys Venice Magazine

Gulfshore Media is adding Venice Magazine to its portfolio of city and regional titles in Central Florida. Terms weren't disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-20 00:00:00 UTC ]
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You’d have to be crazy to start a media company, right?

Media startup founders apparently didn't get that memo that now's a pretty bad time to be in the publishing business. So, are they crazy? The post You’d have to be crazy to start a media company, right? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-20 00:00:00 UTC ]
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Play the literary World Cup: nominate your all-time top team

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[ The Guardian | 2014-06-19 00:00:00 UTC ]
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Marissa Mayer: Marketers Need to Embrace Native Ads

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[ AdWeek | 2014-06-17 00:00:00 UTC ]
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News Corp and Mail Online plagiarism spat goes to Cannes Lions festival | Media Monkey

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[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Market Growth: PW Talks with Gabrielle Langholtz

In "The New Greenmarket Cookbook," Gabrielle Langholtz combines the history of New York City's Greenmarket with profiles of its farmers and recipes from chefs and food writers inspired by its offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Media Monkeys Diary: BBC traitors, the Sun, John Ryley and Robert Peston

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[ The Guardian | 2014-06-15 00:00:00 UTC ]
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Former Time Warner Cable CEO and industry leader Glenn Britt dies

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[ Los Angeles Times | 2014-06-12 00:00:00 UTC ]
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Yawn No More: Americans and the Market for Foreign Fiction

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[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
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Time Inc. Shares Slip Nearly 1% on First Day of Trading

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[ Advertising Age | 2014-06-10 00:00:00 UTC ]
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Global Book Market Snapshots: France and Germany

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[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
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Time Inc. falls in first day of trading

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[ Crains New York | 2014-06-09 00:00:00 UTC ]
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HC's digital festival fires social media

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[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Canadian market is 'blockbuster dependent'

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[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Magazine publisher ShortList Media reports losses of almost £1m

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[ The Guardian | 2014-06-06 00:00:00 UTC ]
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