Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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Felicia Yap’s debut crosses several genres, which made the job of Gregg Kulick, the senior art director in charge of the cover, all the trickier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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Microsoft’s annual ebook giveaway sees the company offering vast amounts of guides for free. These are high-quality titles covering pretty much every Microsoft product or service you care to think of. There are millions of Microsoft ebooks up for grabs, and you can download as many -- or as few... Continue reading at Betanews
[ Betanews | 2017-07-14 00:00:00 UTC ]
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The secret history between Agatha Christie and her long-standing publisher, HarperCollins, are being revealed as part of a new exhibition celebrating the company’s 200th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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J K Rowling has revealed she has written a children's fairy tale on a party dress she wore for her 50th birthday in 2015. Continue reading at The Bookseller
[ The Bookseller | 2017-07-12 00:00:00 UTC ]
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We meet four finalists in the NZ Book Awards for Children and Young Adults and ask them how they create the words and images that capture kids' imaginations. Continue reading at Stuff
[ Stuff | 2017-07-08 00:00:00 UTC ]
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Arts Council England is broadening its literature work, which has previously concentrated on areas such as poetry and translated literature, into a new emphasis on literary fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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Marotta and Larsen will be part of a newly constituted senior leadership team at DK North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Image Comics is only the latest publisher to withdraw tasteless material. All publishers must sharpen their editorial oversight to pre-empt such scandalsA cartoon of a lynched Pakistani man hanging with mutilated genitals and a racial slur on his name tag might seem obviously incendiary, and to... Continue reading at The Guardian
[ The Guardian | 2017-07-05 00:00:00 UTC ]
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Exclusive research by the Guardian uncovers consistent reports of women being held back in junior roles, while men rise easily to decision-making rolesIf you want to know whether there is a gender gap in the books world, all you have to do is walk the floor of any major publisher. Women dominate... Continue reading at The Guardian
[ The Guardian | 2017-06-29 00:00:00 UTC ]
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Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, June 28:Today's accidental theme is ... print media. Seriously. Though faithful readers of this daily media scan know that it's not unusual for me to offer a glimpse of a newspaper front page or magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-06-28 00:00:00 UTC ]
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Doubleday has released the North American jacket and book trailer for the next installment in Dan Brown's series of thrillers featuring Harvard symbologist Robert Langdon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-27 00:00:00 UTC ]
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Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading at Advertising Age
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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The Creative Industries Federation has issued its Brexit "red lines” in the week the Article 50 negotiations formally begin. Continue reading at The Bookseller
[ The Bookseller | 2017-06-21 00:00:00 UTC ]
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The 30-year-old, TEN-owned car magazine relaunches this month. The post Automobile Reveals New Print Look, Expanded Lifestyle Coverage appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-20 00:00:00 UTC ]
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Germany and France have called on policy-makers in their respective governments in Berlin and Paris as well as in Brussels for sustainable policies to promote books in the digital age. Continue reading at The Bookseller
[ The Bookseller | 2017-06-16 00:00:00 UTC ]
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Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek
[ AdWeek | 2017-06-13 00:00:00 UTC ]
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To find the right cover image for a book inspired by a popular 'Modern Love' essay, art director Jackie Seow returned to the source. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-12 00:00:00 UTC ]
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The PEN Hessell-Tiltman Prize 2017 shortlist celebrating the best non-fiction on any historical subject has been announced. Continue reading at The Bookseller
[ The Bookseller | 2017-06-08 00:00:00 UTC ]
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While The New York Times Magazine's New York issue is a regular, annual occurrence, the way in which editors went about it this year is a novelty. The graphic novel may be an established genre, but graphic newsmagazine, essentially what the Times has turned itself into for the issue, is less... Continue reading at AdWeek
[ AdWeek | 2017-06-03 00:00:00 UTC ]
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Despite two bestselling series under her belt—Legend and the Young Elites, both from Putnam—YA author Marie Lu hasn’t been to BookCon before. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-03 00:00:00 UTC ]
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