Marie Claire's Denim Issue 'Unzips' to Reveal Cover

Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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'Daring' Arabic Fiction Prize shortlist revealed

Mohammed Hasan Alwan has been shortlisted for a second time for the International Prize for Arabic Fiction (IPAF). Continue reading at The Bookseller

[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Fleet acquires Claire Messud’s new novel The Burning Girl

Fleet has acquired American author Claire Messud’s new novel The Burning Girl, to publish in September 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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Long-awaited Philip Pullman series The Book of Dust revealed

Twenty-two years after the release of the first book in His Dark Materials trilogy, Philip Pullman is set to release a new three-part series to stand “beside it” called The Book of Dust, with the charter of Lyra “at the centre of the story”. Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Bluebird reveals raft of new deals with Johansen, Hart and Hayden

Bluebird has announced six new acquisitions made up of three two-book deals with authors Signe Johansen, Angel Hart and Torey Hayden.  Continue reading at The Bookseller

[ The Bookseller | 2017-01-28 00:00:00 UTC ]
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Tony Ross reveals plans for Little Princess reissues

Andersen Press is giving Tony Ross’ classic Little Princess picture book series a push in 2017, with reissues of the titles to pre-empt a brand new instalment in October. Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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Updated: AAM Tweaks Digital Issue Reporting Guidelines

Beginning this summer, magazines must be able to demonstrate "unique opens" of sponsored digital subscriptions and single-copy sales, not just deliveries. The post Updated: AAM Tweaks Digital Issue Reporting Guidelines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-27 00:00:00 UTC ]
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Influx to issue Grime music and masculinity investigation

Influx Press is to publish Hold Tight, a book about black masculinity and Grime music written by Jeffrey Boakye, in July 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-01-23 00:00:00 UTC ]
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Costa reveals Ewing, Kidd and O’Callaghan as short story finalists

Costa has lifted the anonymity of its three finalists shortlisted for the 2016 Costa Short Story Award following the close of the public vote.  Continue reading at The Bookseller

[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Cover Story: ‘Like One of the Family’

Six decades after its initial publication, a novel Roxane Gay says "remains painfully relevant" gets a re-release and a refreshed cover for a new generation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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Citing a Surge in Subscriptions, The Atlantic Prints Second Run of Jan/Feb Issue

On newsstands and in mailboxes, the 160-year-old magazine continues to defy industry trends. The post Citing a Surge in Subscriptions, The Atlantic Prints Second Run of Jan/Feb Issue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-07 00:00:00 UTC ]
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Mary Pachnos retires after 20 years with Aitken Alexander

Mary Pachnos, who has worked with Aitken Alexander Associates for the last 20 years, has retired. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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Cover design round-up: January 2017

The Bookseller's creative editor Danny Arter picks out some of the best in book-cover design to hit bookshop shelves this month. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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HBG Issues New Environmental Goals

The publisher just released an update on how it has performed in meeting several environmental objectives and announced some new goals for the 2017-2020 period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek

[ AdWeek | 2016-12-17 00:00:00 UTC ]
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HCG strikes film deal for Mary Stewart title

Hachette Children’s Group (HCG) has struck an animated film deal for The Little Broomstick, a 1971 children’s title by Mary Stewart. Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Academic Book Week to reveal 'books that shaped modern Britain'

A list of "Academic Books that Shaped Modern Britain", events organised by Blackwell's, Springer Nature, Cambridge University Press and many others, and the unveiling of the Academic Bookshop of the Year award will mark Academic Book Week. Continue reading at The Bookseller

[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Global Kids Connect: A Further Look at Issues and Trends for Children’s Publishers

The second annual Global Kids Connect conference, held on December 8 in New York, brought together members of the book industryto discuss the future of global children’s publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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Peter James reveals two new books for 2017

Crime writer Peter James has revealed he will publish two new books next year - a "who-dunnit" Roy Grace novel and a new stand-alone novel, asking what would happen if someone had absolute proof God exists. Continue reading at The Bookseller

[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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Award-winning romantic novelist Claire Lorrimer dies

Romance novelist Patricia Robins – who wrote under the penname Claire Lorrimer – has died aged 95. Continue reading at The Bookseller

[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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Arts Foundation Award 'creative non-fiction' shortlist revealed

Writers Marina Benjamin and Joanna Walsh, author/illustrator Oliver Kugler and poet Jack Underwood are on the shortlist for a new prize for creative non-fiction writing. Continue reading at The Bookseller

[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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