Marie Claire's Denim Issue 'Unzips' to Reveal Cover

Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-21 00:00:00 UTC ]
News tagged with: #marie claire

Other Publishing stories related to: 'Marie Claire's Denim Issue 'Unzips' to Reveal Cover'


BookTrust reveals four translated winners of In Other Words scheme

BookTrust has announced the Honour Titles for In Other Words, its first children’s books in translation project. Continue reading at The Bookseller

[ The Bookseller | 2017-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #translation project


Slime thriller: OUP to issue Goozillas

Oxford University Press will release a “gloriously slimy” series for readers aged five to seven called the Goozillas. Continue reading at The Bookseller

[ The Bookseller | 2017-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers aged


IPA Issues Its ‘Global Book Fair Report 2017: ‘Propelling Rights Deals’

'In a sense, a book fair is a catalyst that propels rights deals towards completion,' reads the introduction to the IPA's new 2017 Global Book Fair Report. The post IPA Issues Its ‘Global Book Fair Report 2017: ‘Propelling Rights Deals’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair


Fairfax Media planning another shake-up, secret document reveals

Group plays down significance of information stumbled upon by staff union, but agrees to consult further with MEAAFairfax Media is planning another restructure of the Age and Sydney Morning Herald newsrooms, according to a secret document discovered by the staff union.However, the publisher has... Continue reading at The Guardian

[ The Guardian | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media entertainment


Recipients of £4m libraries fund revealed

Arts Council England and the Culture Department have revealed the recipients of the £3.9m Libraries Fund announced as part of the Libraries Ambition document. Continue reading at The Bookseller

[ The Bookseller | 2017-03-24 00:00:00 UTC ]
More news stories like this |


In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue

Part three of our annual salary survey looks at compensation levels for publishers, account executives, and marketing directors. The post In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #account executives


RebusFest line-up revealed with Edinburgh Festival to partner

The line up for RebusFest, a weekend of literature, music, art and film in Edinburgh organised by Orion Publishing Group and curated by Ian Rankin, has been revealed, with Edinburgh International Book Festival partnering on the event and Waterstones ready to be the festival's official bookseller. Continue reading at The Bookseller

[ The Bookseller | 2017-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #edinburgh festival


Staff Pick: 'The Art of American Book Covers: 1875-1930' by Richard Minsky

Reviews editor Everett Jones recommends 'The Art of American Book Covers: 1875-1930' by Richard Minsky, focusing on the stamped hardcovers that were prominent before the dominance of dust jackets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dust jackets


Cambridge don reveals How Democracy Ends

Profile m.d. Andrew Franklin has bought rights to How Democracy Ends by Cambridge University professor of politics David Runciman Continue reading at The Bookseller

[ The Bookseller | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrew franklin #bought rights


Penderyn Music Book Prize 2017 shortlist revealed

The Penderyn Music Book Prize has announced its 2017 shortlist which includes titles from music journalists Hattie Collins, Stuart Cosgrove and David Hepworth. Continue reading at The Bookseller

[ The Bookseller | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #includes titles


Inaugural In Other Words shortlist revealed

BookTrust today released its shortlist for In Other Words, its inaugural children’s books in translation project, comprising a story of spies and kidnapping set in Stalin’s Russia as well as "laugh out loud" entries from Denmark and South Africa, and entries translated from Afrikaans and Korean. Continue reading at The Bookseller

[ The Bookseller | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inaugural children #translation project #south africa


Teachers' favourite books have been revealed in the 2017 UKLA shortlist

The shortlists have been announced for the UKLA book awards, with illustrated books nominated in all three age categories for the first time. Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favourite books


Helen Dunmore reveals cancer diagnosis

Acclaimed writer Helen Dunmore has revealed a recent diagnosis of cancer "with a very poor prognosis". Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this |


Cover Story: The Night Ocean by Paul La Farge

Designer Will Staehle's book jacket taps into what the 'hypnotic sensibilities' of the novel, a story of obsession and H.P. Lovecraft. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover story


British Book awards judges revealed

Former Little, Brown chief executive Ursula Mackenzie, Front Row’s Samira Ahmed, television presenter June Sarpong and past Publishers Association c.e.o. Simon Juden are among the judges for the British Book Awards 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #front row


Cover design round-up: March 2017

March's cover design highlights include a sumptuous selection of illustration on dust jackets; a number of titles that pare designs back to striking typographical treatments, not embellished by visuals; a hat-trick of titles from both Pan Macmillan and Oneworld; and a magnificent football-themed... Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dust jackets #pan macmillan #jonathan cape


Entire art gallery of Ladybird book covers is world first

Archive of artworks from a century of the imprint’s simple, wholesome worldview go on display at Museum of English Rural LifeIf all you knew of the world came from a Ladybird book, you would be forgiven for believing factories are always shining temples of industry and optimism rather than... Continue reading at The Guardian

[ The Guardian | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ladybird book #ladybird phenomenon #publishing craze


Jane Grigson Trust Award shortlist revealed

A husband and wife team who tasked themselves with answering the "deceptively simple" question 'what is cheese?' have been shortlisted for the Jane Grigson Trust Award 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
More news stories like this |


Market Focus Poland programme revealed

A programme of author talks, panel discussions, live drawings and "translation slams" has been announced by London Book Fair as part of this year’s Market Focus Poland. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author talks #panel discussions


The International Prize for Arabic Fiction’s Shortlist: Strong on Issues

At a time when literary fiction has a chance to illuminate the struggles and needs of many, the leading Arabic fiction prize's shortlist makes the point. The post The International Prize for Arabic Fiction’s Shortlist: Strong on Issues appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issues appeared #international prize #arabic fiction #literary fiction