Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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Caleb Femi has been announced as London’s first ‘Young People’s Laureate’ at an event at Penguin Random House headquarters. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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Five young writers aged 14-19 are shortlisted for this year’s BBC Young Writers’ Award. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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After the ARCs went out for Sarah Domet's debut novel, its cover went through a complete redesign. Here's why. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
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Positioning copyright issues and related content-management approaches, Frankfurt Book Fair premium partner Copyright Clearance Center has a series of event The post Copyright Clearance Center Partnership Highlights Rights Issues at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-29 00:00:00 UTC ]
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A new study reveals that parents of pre-school children spend on average £6 per month on books for boys, 25% less than they spend on books for girls. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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Virginia Macgregor and Chloe Seager will be published the under new YA imprint HQ YA next year. Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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Booker Prize-winner Hilary Mantel, poet and author Lavinia Greenlaw, and short story writer K J Orr have all made the shortlist for the BBC National Short Story Award with BookTrust for the second time. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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Fifty Shades of Grey author E L James has released an excerpt of a new book that, like Grey (Arrow), takes on another of her novels from billionaire Christian Grey's perspective. Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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Genre is a funny thing in the book trade: almost essential as a marketing tool, yet used too strictly, or taken as a metonym for too wide a range of titles, it inevitably attracts ire. The nom de guerre currently in vogue is “grip lit”. Whether one objects to the term and its use or not, it has,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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For designer Rachel Willey, a new novel by Marisa Silver presented a golden opportunity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-08 00:00:00 UTC ]
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The central organization representing publishers in the U.K. has called on the government to keep barriers to trade "to an absolute minimum" and to publish a clear plan to minimize business uncertainty as it negotiates to leave the European Union. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-06 00:00:00 UTC ]
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'UK publishing will embrace the opportunities presented by leaving the EU,' according to a Brexit manifesto on the Publishers Association's lobbying points. The post The UK’s Publishers Association Issues a Brexit ‘Manifesto’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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Renowned English language bookshop Shakespeare and Company, situated on Paris's Left Bank, is marking its 65th anniversary by publishing an illustrated history of the shop. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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The St. Louis lifestyle magazine announces plans to expand beyond its local market, aiming to become a nationally recognized brand. The post Fresh Off a Print Relaunch, ALIVE Reveals Ambitious Expansion appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-30 00:00:00 UTC ]
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The Hill, a hardcore politics news publisher, might not seem like a natural fit for Snapchat. But the site's director of emerging media, Taylor Lorenz, sees potential far beyond the brand-building it's doing now, and it's relying on a mixture of content partnerships and approachable tone to... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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David Walliams’ next picture book is called There’s a Snake in my School, set to be released on 6th October. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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After polling 1,100 of its members, the female crime writers group found that it is a disproportionately white organization. Non-hispanic whites make up 93% of its membership, compared to 62% of the U.S. population. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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When it came time to design the look of the recently released Faber Nature Poets series, Faber & Faber senior designer Eleanor Crow had a wealth of history to draw on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Aiming to create 'a bridge between Arab cultures and with the rest of the world,' Ahmed Al Ameri talks of his leadership of Sharjah Book Authority and his goals for Sharjah Publishing City. The post ‘Practical, Technical, and Philosophical’ Issues: Sharjah’s Ahmed Al Ameri appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-16 00:00:00 UTC ]
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