Making Yourself Mobile

It’s not news that mobile has become a strategic imperative for publishers. Smartphone ownership has now crossed the 50-percent mark in the U.S., according to the Pew Research Center, while mobile users are reporting significantly higher content consumption levels across the board. But optimizing content for mobile is a challenge. And it doesn’t happen in a vacuum. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
News tagged with: #mobile users

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Gertrude Stein: The Making of a Children’s Book

Gertrude Stein's children's book, The World is Round, is 75 this year and is being rereleased by Harper Design in a reproduction of the book’s first edition from 1939. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
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Egmont's Jelly Pie brings humour to kids with YouTube and mobile games

New community may come from a publisher, but it's starting with digital media rather than books. By Stuart DredgeStuart Dredge Continue reading at The Guardian

[ The Guardian | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile games


Why Procrastination Doesn't Need A Cure––And Might Even Make You More Productive

Is wasting time as productivity killing as we've always thought, or does it provide a creativity–enhancing escape from the chaos of the world? Stop dawdling and let's explore!Recently, I read a great book and promised to mail it to a friend overseas when I was done, about nine months ago. Today,... Continue reading at Fast Company

[ Fast Company | 2013-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great book #months ago #post office


Baker & Taylor Makes a Push to Reach Indies

Baker & Taylor, best known for serving the library market, is working to up its business with independent booksellers in a series of initiatives overseen by David Cully, who was hired by the company six years ago as executive v-p of merchandising and president of retail sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baker taylor #library market #independent booksellers #executive v- #retail sales


The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$3 billion


Amazon MatchBook makes a big push for print book buyers to go digital

Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World

[ PC World | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big push #kindle format #dating back #makes sense


More Book Than Nook: Can Barnes & Noble Makes Its E–Reader Feel Like The Real (Paper) Thing?

To compete against the Kindle, Barnes & Noble is going back to its roots, leveraging decades of bookseller expertise to make its Nook e–reader feel more like a paper book. Released Wednesday, the new Nook Simple Touch GlowLight features a brighter, sharper display; lighter body; improved... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matchbook service #ve purchased #made strides #customer service


Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue

Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age

[ Advertising Age | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming week #general electric #michael kors


Frankfurt Book Fair 2013: WME, HC Lead the Deal-Making in Active Show

If there a theme emerged from the deal-making at this year’s Frankfurt Book Fair, it was the dominance of HarperCollins as a buyer of big books, and of William Morris Endeavor as the seller of those books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big books


Erie Times-News Releases iPad, iPhone, Android Apps and Mobile Web Powered by Whiz Technologies

Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android apps #tablet apps #kindle fire #smartphone apps


T-Mobile reportedly set to unveil global data plans with service in 100+ countries

Could this be the global data plan of our dreams? A fan site for Shakira, the artist set to perform at T-Mobile's UnCarrier event tonight, published a teaser on its Facebook page today. The image above suggests that the carrier will announce data plans that include global roaming in more than... Continue reading at Engadget

[ Engadget | 2013-10-10 00:00:00 UTC ]
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Does Reading Literary Fiction Makes You a Better Person?

A new study finds that reading literary fiction “leads people to perform better on tests that measure empathy, social perception and emotional intelligence." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #social perception #emotional intelligence


National Book Awards hopes to make a splash on 'Morning Joe'

The National Book Awards in recent years has been working to raise its profile and increase books' cultural impact. Now it's taking another step toward extending its reach. The National Book Foundation, which administers the prizes, will announce Monday that the 2013 awards ceremony and benefit... Continue reading at Crains New York

[ Crains New York | 2013-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marriott marquis #held nov #john lithgow #public eye #sales boost #louise erdrich #hardcover sales #nielsen bookscan


Frankfurt Book Fair 2013: CONTEC Makes Its Debut

In March of this year, following a wonderful day of programming at TOC Bologna, I sat at dinner with a few of our speakers from the day—my friend and CONTEC Frankfurt speaker Paul Rhodes included—and the conversations at that table were simply absorbing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toc bologna


Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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Paper now making Books in most obvious business move ever

Paper making a Book? That would follow logic. But the Paper we're referring to here is actually an iPad sketchbook app and the book? Why, that'd be a product of Moleskine. An update released today to Paper's popular app adds a new 'Make a Book' service which allows users to self-publish their... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making books #physical books #end result


TD Bank Makes Children’s Literacy a Priority: Focus on Canada 2013

Each year in October, TD Bank Group adds glamour to the Canadian children’s literature scene, sponsoring the TD Canadian Children’s Literature Awards gala in Toronto and a parallel event in Montreal for literature in French, including the premiere prizes of C$30,000 for the most distinguished... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian children


Why Even the Worst Bloggers Are Making Us Smarter

We write the equivalent of 520 million books every day on social media and email. The fact that so many of us are writing ? sharing our ideas, good and bad ? has changed the way we think. Just as we now live in public, so do we think in public.     Continue reading at Wired

[ Wired | 2013-09-17 00:00:00 UTC ]
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Going Small to Make it Big

Talk to a passionate independent publisher and they'll soon have you convinced that strong independent presses are the ideal homes for many authors and their books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-13 00:00:00 UTC ]
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