Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
News tagged with: #marketing services #sales operation

Other Publishing stories related to: 'Making Sense of Marketing Services'


The secrets of Y-Service to Aurum Press

Publication Date: Thu, 23/06/2011 - 05:28 Aurum Press has bought a biography about the service that monitored and intercepted the German military's radio traffic during the Second World War. Publisher Graham Coster bought world English language rights to The Secret Listeners by Sinclair McKay... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world war #ben mason #fox mason #bletchley park #secret life


Children's illustrators concerned over UK market

Written By: Caroline Horn Publication Date: Fri, 10/06/2011 - 08:14 An up-and-coming children's illustrator has warned that new British talent is being forced to go abroad in search of work as the UK picture book market becomes increasingly conservative. Frann Preston-Gannon, who was recently... Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #british talent #recently awarded #fairy tales


Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #open road


Amazon to open new service centre for Kindle support

Publication Date: Wed, 25/05/2011 - 14:24 Amazon is to open a new customer service centre in Edinburgh this August, with one of its roles to handle technical support for the Kindle. The move will create more than 900 permanent and temporary jobs over the next five years. The centre will be... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Beauman, Kelman and Joseph make Desmond Elliott shortlist

Written By: Katie Allen Publication Date: Wed, 25/05/2011 - 09:20 Two titles picked for BBC2’s "Culture Show" special on debut novelists, broadcast in March, have made it to the shortlist for the Desmond Elliott Prize 2011. Ned Beauman’s Boxer Beetle (Sceptre), also shortlisted for the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #culture show #debut novelists #book award


B&N launches new Nook and eyes international market

Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bn launches #william lynch #international opportunities


Google Touts Growth of E-book Service and Store

Google's eBooks electronic bookstore now contains about 3 million free titles, up from 2 million when it was launched in December. Continue reading at PC World

[ PC World | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book service


Liberty Media makes offer for Barnes & Noble

Written By: Philip Jones Publication Date: Fri, 20/05/2011 - 10:11 US bookseller Barnes & Noble has received an offer for the company from Liberty Media, a private investment group. The deal values the business at about $1bn, but Liberty said it expected to spend $500m on the acquisition... Continue reading at The Bookseller

[ The Bookseller | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #$1bn


Bidders given two weeks to make Waterstone's move

Written By: Bookseller Staff Publication Date: Mon, 16/05/2011 - 09:10 Bidders for Waterstone's have a reported two weeks to express a formal interest in the chain, as parent HMV Group said it was in "advanced discussions" over a sale. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advanced discussions


Getting the Word Out: Audio Book Marketing 2011

The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 years—sometimes dramatically—audio publishers have kept... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer habits


Ten make Authors' Club travel longlist

Publication Date: Fri, 13/05/2011 - 11:54 Titles on Russian history, the populace of Germany and a spiritual travelogue have been longlisted for the 2011 Authors' Club Dolman Travel Book of the Year. Molotov's Magic Lantern by Rachel Polonski (Faber), Germania by Simon Winder (Picador) and All... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russian history #10-strong list #literary merit


Lonely Planet in move to London, makes 70 redundant

Publication Date: Thu, 12/05/2011 - 09:30 Lonely Planet is to move some operations to London at the same time as making 70 staff redundant in Australia. Staff at the Lonely Planet office in Melbourne have been told a large part of the company's web operations are moving to the UK following... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web operations #lonely planet #large part #weakening sales #current strength #australian currency #brand development #dominic rowell


Rowling and Oliver make ST Rich List

Written By: Katie Allen Publication Date: Mon, 09/05/2011 - 08:50 Pearson, Blackwell and Jamie Oliver are a few book trade names to make it onto the Sunday Times Rich List 2011. Vincent Cowdray and the Pearson Family were jointly in at number 64, with the family up £165m on last year’s figure.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie oliver


Publishers Make a Plan: A ‘One Stop’ Book Site

In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times

[ The New York Times | 2011-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make #simon schuster


Trustee of Willy the Wizard makes appeal over costs

Written By: Charlotte Williams Publication Date: Wed, 27/04/2011 - 09:11 The trustee of the estate of the late Willy the Wizard author Adrian Jacobs has appealed against the High Court's order for him to pay £1.5m as security for the costs of J K Rowling and Bloomsbury before the plagiarism... Continue reading at The Bookseller

[ The Bookseller | 2011-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late willy #high court


Ogden Publishing To Integrate Fulfillment with E-mail Marketing

Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems’ fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


Amazon.com readies ebook lending service

Written By: Lisa Campbell Publication Date: Wed, 20/04/2011 - 12:08 Amazon.com has announced a new service allowing Kindle books to be borrowed from US libraries. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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Easter break boosts market

Written By: Philip Stone Publication Date: Tue, 19/04/2011 - 15:35 Physical book sales in the seven days to 16th April soared 6.4% (£1.6m) week-on-week and were up 4.3% (£1.1m) on the same week last year, according to Nielsen BookScan data. Helped by schools breaking for the Easter holidays,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previous week #book sales #fiction sales #4% year-on-year


De Waal, Kaletsky and Vulliamy make Samuel Johnson longlist

Written By: Katie Allen Publication Date: Fri, 15/04/2011 - 08:46 Titles on topics from Second World War bombers to the life of Roald Dahl have been longlisted for the BBC Samuel Johnson Prize for Non-Fiction 2011. The list of 18 books also includes Edmund De Waal’s Costa-winning The Hare with... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #de waal #roald dahl #amber eyes #ben macintyre #stellar year


Choc Lit makes two acquisitions

Written By: Graeme Neill Publication Date: Fri, 15/04/2011 - 11:32 Independent publisher Choc Lit has bought a contemporary debut thriller and a modern day version of Jane Austen's Persuasion. Director Lyn Vernham bought world rights to Never Coming Home by Evonne Wareham, directly from the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jane austen #coming home