Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
News tagged with: #marketing services #sales operation

Other Publishing stories related to: 'Making Sense of Marketing Services'


Apple iBookstore Leads Brazil’s Ebook Market in 2013

In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #ebook sales


Faber makes ‘powerful’ young adult acquisition

Faber has made a further YA acquisition, with publisher Leah Thaxton buying UK and Commonwealth... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Making Preorders Work For Indies

Most readers who preordered Charlaine Harris’s forthcoming Sookie Stackhouse novel, Dead Ever After (which will be released May 7), likely did so at Amazon, where it is 45% off and has hovered in the top 50 for weeks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
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Another 20 Make List of Top Spanish-Speaking Publishing Pros

The Fundación El Libro and Buenos Aires Book Fair have added another 20 new names to the original 50 on their list of the most inspiring people in the Spanish-language book trade. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring people


UK court rules for news-clipping service

The British Supreme Court has decided partially in favour of news-clipping service Meltwater in its long-running dispute with UK newspaper publishers, who accused Meltwater of distributing excerpts of stories online without paying any licensing fees. Continue reading at Stuff

[ Stuff | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing fees


An End To The Aggregation Debate? Repost Makes It Easy To Embed Articles

A new startup called Repost aims to make it easy for online publishers to distribute their articles via embedding — the same way I can share a video from YouTube or a document from Scribd directly in a blog post.   Right now, if I saw ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers


Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at Crains New York

[ Crains New York | 2013-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing #embrace technology #industry executives #tech community #independent publisher #announce monday #joined forces #brick-and-mortar bookstores


Barnes & Noble creates a new self-publishing service

Nook Press gives authors up to 65 percent of their revenue and allows them to sell their titles anywhere. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing service #nook press


Chat app takes on ebook retailers, Amazon with manga comics service

Line, the popular messaging platform based in Japan, is challenging ebook vendors like Amazon and Rakuten with a new service to download and view manga, or Japanese comic books. The company has launched "Line Manga," a mobile app for Android and iOS phones. Line's initial offering consists of... Continue reading at PC World

[ PC World | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range #consumer groups #key part #third-party apps #growing suite


Smashwords Prioritizes International Self-Publishing Markets

Facing a 30% slowdown in growth in the US, Smashwords' CEO Mark Coker says the big opportunity is abroad and the company is doing more to cater to non-English speakers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big opportunity


MDS Australia to make redundancies

Macmillan Distribution Service's Australian arm is reportedly to make 50 positions redundant... Continue reading at The Bookseller

[ The Bookseller | 2013-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make redundancies #australian arm


Manga 2013: A Smaller, More Sustainable Market

The manga market may be smaller than it was five years ago, but a substantial fanbase remains. Publishers are optimistic that the decline has come to an end, that long-awaited digital initiatives are attracting readers, and that the manga market is stabilizing at a new, sustainable level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #manga market


Judge Deals ‘Used’ E-book Market a Setback

Publishers breathed a sigh of relief last week as federal judge Richard Sullivan dealt a setback to any potential resale market for digital books. In a forceful ruling in Capitol Records v. ReDigi, Sullivan held that the doctrine of “first sale,” which allows consumers to redistribute lawfully... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market #digital books #capitol records


MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes


Nook makes 'free book and magazine offer' to Windows 8 users

On Wednesday, Nook Media -- Barnes & Noble subsidiary -- announced that Windows 8 users can take advantage of a "free book and magazine offer", available for a limited period of time, after installing the Nook app. All that users have to do is download the Nook app -- which is available for... Continue reading at Betanews

[ Betanews | 2013-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited period #nook app #popular books #top magazines #includes titles


Are Independent Bookstores Making a Comeback?

Sales at independent bookstores rose nearly 8% in 2012 over 2011, according to an American Booksellers Association (ABA) survey. Are their worst days behind them? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-19 00:00:00 UTC ]
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Bowker charts rise in e-retailer market share

The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Pomegranate Press Makes the Move From California to Oregon

After 45 years in Northern California, Pomegranate Press is moving its warehouse and offices to a 100,000 sq. ft. building in Portland, Ore.— both as a cost-saving measure and as a means of returning to an urban environment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #northern california #cost-saving measure


Is There a Dearth of Literary Agents in Developing Markets?

Evidence is growing that a lack of skilled, knowledgable literary agents may be hindering the translation and publishing of books from developing markets in Asia and Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agents #developing markets #latin america


Wiley looks to make $80m annual savings

Wiley will endeavour to make $80m in annual cost savings going forward as part of an ongoing bid... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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