Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
News tagged with: #marketing services #sales operation

Other Publishing stories related to: 'Making Sense of Marketing Services'


Faber's Thaxton makes first signings

Faber Children's publisher Leah Thaxton has signed her first titles for the imprint.... Continue reading at The Bookseller

[ The Bookseller | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber children


Rights Market in China is Booming, But Complicated

At Frankfurt's annual Rights Directors Meeting, Wuping Zhao told the audience that Chinese publishers acquired rights to 15,592 foreign titles in 2011, up from just 1,664 in 1995. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights market


DRM-Free E-Books Makes Writers A Bundle of Cash

A group of writers are quids in following an experiment to sell a bundle of DRM-free ebooks. Sales of The Humble Bundle, which included works from authors Cory Doctorow, Neil Gaiman and the much-loved xkcd comic strip, have been anything but humble, with over 84,000 bundles sold, earning the... Continue reading at Fast Company

[ Fast Company | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #included works #neil gaiman #bought separately #lauren beukes #zoo city


Shepherd makes return to DK

Dan Shepherd has been announced as the new global sales and marketing director at Dorling... Continue reading at The Bookseller

[ The Bookseller | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan shepherd #global sales #marketing director


Amazon debuts Whispercast service, lets organizations manage Kindles and Kindle content

Individual Kindle users already have Whispernet, and Amazon has now announced another free service designed to make Kindles easier to manage for large organizations. Dubbed Whispercast, the service will let schools, businesses and other groups both distribute and manage the Kindles themselves... Continue reading at Engadget

[ Engadget | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribute content #kindle content #large organizations #source link


E-books Share of Canadian Market Pegged at 16%

BookNet Canada’s first survey of where Canadians buy books and what types of books they buy found that about 16% of purchases in the first half of 2012 were of ebooks, while paperback remained the most popular format, with a 57% share. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booknet canada #popular format


Frankfurt 2012: Making the Digital Leap

At the beginning of a standing-room-only Frankfurt Book Fair discussion, Richard Mollet, CEO of the U.K. Publishers Association, said he imagined there was a day 100 or more years ago at a book fair when, after yet another panel on how electricity was going to revolutionize the business, an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard mollet #publishers association #book fair


Erotica sales surge, but markets continue to fall

Fifty Shades of Grey has sold more than 28 million physical copies around the world, though... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades


Jeff Bezos Reveals Amazon Makes No Dough On Its Hardware

Jeff Bezos, in the U.K. to launch the Kindle Paperwhite and Amazon's Lending Library service, has told the BBC that his firm makes no money on its Kindles. "We make money from when people use our devices, not when people buy our devices," he told technology correspondent Rory Cellan-Jones. "That... Continue reading at Fast Company

[ Fast Company | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle paperwhite #make money #people read #jeff bezos #ve bought #digital books


Quercus makes second US push with 'start-up'

Quercus is to make a second move into the US with a "startup operation" that will begin... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this |


Amazon market share ‘increases dramatically after Kindle buy’

Amazon's market share of book sales significantly increases once a customer buys a Kindle... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market share


Morris Publishing Creating New Digital Marketing Division

Morris Publishing Group is establishing a partnership with the local digital marketing team of magazine and newspaper publishing firm Hearst. Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
More news stories like this |


Four indies make Polari Prize shortlist

Four independent presses have made the shortlist for the Polari First Book Prize, with the winner... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent presses #book prize


YUDU Media plans education push with new service

YUDU Media is to make a push into the education market with the launch of YUDU Education, a new... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education market


Comixology Drives the E-comics Market

Comixology, a digital comics distributor and marketplace, marks its fifth anniversary this year as it emerges as the clear leader in the digital comics space. The company’s Guided View technology, a much imitated function on its Comics by Comixology app, which allows readers to read digital... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-comics market #mobile devices #kindle fire #including marvel #market share


Kobo makes partnership with BA official

Kobo’s UK manager Phil Wood described booksellers at yesterday's BA conference as... Continue reading at The Bookseller

[ The Bookseller | 2012-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ba conference


56 Broken Kindle Screens Make One Perfect Coffee Table Book

A new printed book celebrates all of the quirky flaws of the world’s most famous ebook. Continue reading at Fast Company

[ Fast Company | 2012-09-12 00:00:00 UTC ]
More news stories like this |


US sales plunge most in biggest markets

The top US regional book markets have seen print sales drop year on year at a far greater rate... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales plunge #biggest markets


Android Tablet Market Share Shaky According To Google's Own Stats

The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company

[ Fast Company | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-stop shop #problem lies #tablet market #months ago #sponsored content


Amazon Makes Everything Better

Amazon CEO Jeff Bezos took the stage at a large airplane hangar in Santa Monica, Calif., this morning and presented a dazzling, methodical, hourlong disquisition on the state of the technology business. He began by explaining why most of the iPad’s competitors have failed: “They’re gadgets,” he... Continue reading at Slate

[ Slate | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon makes #people don #santa monica #makes money #book business