Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'

NPD BookScan: The US Market, Early 2022 Holidays

In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD's BookScan data. The post NPD BookScan: The US Market, Early 2022 Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-07 18:29:40 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #bookscan data #bookscan #book market

Hoopla Offers 'MasterClass' Content to Libraries

Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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AAP: Six Charts on the US Book Market, 2017 to 2021

Following record book sales in the US in 2021, we review five years of book market data collected by the Association of American Publishers. The post AAP: Six Charts on the US Book Market, 2017 to 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
More news stories like this | News stories tagged with: #post aap #american publishers #book market

15 fiction books that follow their own rules — and make great gifts

We've rounded up the 15 best fiction books published this year to gift any lover of novels or story collections in your life this holiday season. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-02 16:00:00 UTC ]
More news stories like this | News stories tagged with: #ve rounded #story collections #holiday season

Beyrouth Livres: A First Staging in a Troubled Market

The new iteration of the francophone book fair in Beirut was designed 'to have the author meet the public' in beleaguered Lebanon. The post Beyrouth Livres: A First Staging in a Troubled Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
More news stories like this | News stories tagged with: #book fair

Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen

A proposed Russian “LGBQT Propaganda” bill would ban work by Dostoevsky and Bulgakov.

Russian publishers—specifically, an organization called the Russian Book Union (RKC)—are concerned that a new “LGBQT Propaganda” bill could lead to the banning of Russian classics by the likes of Dostoevsky and Bulgakov. According to independent Russian news organization Meduza: …the RKC says... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-17 14:18:07 UTC ]
More news stories like this | News stories tagged with: #russian book

Frankfurt Week: A New Report on the Indian Book Market

With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
More news stories like this | News stories tagged with: #frankfurt week #educational publishing #book market

Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #programmatic ads #publishers make

How Mobile Webcomics Are Working to Save Reading

The webcomics category is exploding in growth—and it’s only going to get bigger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile webcomics

Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #mobile app #news publisher

Ex-Lib Dem MP Simon Hughes makes phone-hacking claim against Daily Mail owner

Exclusive: Associated Newspapers faces first legal case over alleged voicemail interceptionThe Daily Mail’s parent company is facing its first legal claim for phone hacking, after the former Liberal Democrat MP Sir Simon Hughes filed a case against the newspaper publisher.Hughes is alleging that... Continue reading at The Guardian

[ The Guardian | 2022-10-10 17:00:40 UTC ]
More news stories like this | News stories tagged with: #legal case #legal claim #daily mail #phone hacking #private investigator

Hachette Book Group Works to Diversify Slate of Authors

Hachette Book Group took another step toward bringing more BIPOC writers to the table in an equitable way by cohosting a Hurston/Wright Writers Week Workshop retreat for the first time this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bipoc writers #book group

It's Never Too Late: Seven Authors on Making Their YA Debuts After Age 50

These first-time authors are out to prove that life experience and hindsight are advantages when it comes to crafting riveting stories for teens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #life experience

Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction

Germany’s Ebook Market January to June: ‘Slight Growth’

In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
More news stories like this | News stories tagged with: #post germany #ebooks

Amazon Makes the Cheapest Kindle Even Better

Plus: Alexa will soon give branded answers, ByteDance has its own VR headset in the works, and TikTok pushes a new BeReal knockoff. Continue reading at Wired

[ Wired | 2022-09-17 13:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon makes #cheapest kindle #vr headset #kindle

Anne Heche was working on another memoir before she died. It hits shelves next year

Anne Heche died in August of injuries she sustained from a fiery car crash. She published her first memoir, "Call Me Crazy," in 2001. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-15 21:01:10 UTC ]
More news stories like this | News stories tagged with: #hits shelves #memoir

NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’

Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
More news stories like this | News stories tagged with: #northern hemisphere #wider economy #print book