Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'


Open Road Starts Frontlist Marketing Service

With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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Spain Reports Book Market Growth in 2021: Up 5.6 Percent

The Spanish book market is reporting revenues of €2.5 billion in 2021, a gain of 5.6 percent over 2020, and book sales of 174 million units. The post Spain Reports Book Market Growth in 2021: Up 5.6 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-19 19:16:27 UTC ]
More news stories like this | News stories tagged with: #book sales #book market


Penguin Random House put up billboards displaying the work of LGBTQ authors in Texas and Florida.

In the midst of a deluge of book bans across the country, Penguin Random House has erected billboards featuring quotes from books by LGBTQ authors in six cities—New York City, Chicago, Dallas, Orlando, Miami and Austin. Florida’s “Don’t Say Gay” law and Texas’ anti-trans youth healthcare bills... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-19 14:46:40 UTC ]
More news stories like this | News stories tagged with: #lgbtq authors #book bans #penguin random house #random house


“I Did Not Get Anywhere Until I Became a True Literary Citizen.” Courtney Maum on Making a Writing Career

I remember the first time I met Courtney Maum. It was nearly ten years ago, a spring or maybe summer day in Brooklyn, Carroll Gardens. We were both in our twenties, no books published yet, just a few free essays here and there, just starting our writing careers with the fierce intensity of Jack... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-18 08:52:29 UTC ]
More news stories like this | News stories tagged with: #courtney maum #writing career #writing careers


Kickstarter Campaign Makes 'Peculiar Tastes' a Broad Success

A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


8 Mystery/Thriller Novels to Make You Ask When Libraries and Bookstores Got So Sus

We know and love the magic and power of the library and the bookstore. But...what happens when things go sideways in them? Continue reading at Book Riot

[ Book Riot | 2022-07-15 10:38:00 UTC ]
More news stories like this | News stories tagged with: #libraries


China’s Market Growth Rate This Year: Down 13.8 Percent

With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
More news stories like this | News stories tagged with: #post china #book market


Walmart Live Book Club to Make Debut on TalkShopLive

Casey McQuiston's 'I Kissed Shara Wheeler' will be the first title featured in the Walmart Live Book Club, with McQuiston appearing on the TalkShopLive platform tonight. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #casey mcquiston #book club


Birthright Founder Works Toward a Jewish Pride Movement

The founder of the controversial non-profit Birthright Israel discusses the future of Jewish life, ways to foster it, and his new book, ‘Jewish Pride’ (Post Hill, Sept. 13). Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #jewish life #post hill


NPD BookScan for June: Another View of the US Market

The American book market, in NPD's report, 'maintained its strength in June, adding 1.8 million print units over the previous five weeks.' The post NPD BookScan for June: Another View of the US Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-11 20:49:57 UTC ]
More news stories like this | News stories tagged with: #market appeared #bookscan


The German Book Market in 2021: Turnover Up 3.5 Percent

Challenges: First half of 2022, the German market has a sales shortfall of 11.1 percent in the local book trade compared to 2019. The post The German Book Market in 2021: Turnover Up 3.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-07 21:04:45 UTC ]
More news stories like this | News stories tagged with: #german market #book trade #german book


Audiobook Publisher RBmedia Makes Two Purchases

Audiobook publisher RBmedia has acquired the audiobook business of Upfront Books and the French company Éditions Thélème. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook business #audiobook


Toronto Comic Arts Festival Makes In-Person Return

After a three year hiatus due to the pandemic, the Toronto Comic Arts Festival, held June 17-19, welcomed in-person artists and fans to the Toronto Reference Library for an international presentation of new titles and artists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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10 Essential Works of Fabulist Fiction

Kathryn Harlan, author of the new story collection 'Fruiting Bodies,' picks 10 books that represent fabulism at its best. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #story collection


6 works of historical fiction highlight resilience amid war

New and upcoming books by Rhys Bowen, Kate Forsyth and others imagine the heroic efforts of everyday people during World War II Continue reading at The Washington Post

[ The Washington Post | 2022-06-20 14:33:02 UTC ]
More news stories like this | News stories tagged with: #upcoming books #historical fiction


Amazon promises to fix Comixology after making the service nearly unusable

Nearly four months after integrating Comixology into its other services, Amazon acknowledged the platform has been left worse off. “We understand that the current experience needs improvements, and want you to know that we’re working hard to get those out the door as quickly as possible,” the... Continue reading at Engadget

[ Engadget | 2022-06-19 19:56:15 UTC ]
More news stories like this | News stories tagged with: #coming weeks #non-fiction books #release date #previous version #manga #kindle


What Makes a Great Audiobook?

What makes an audiobook stand out? Is it true that narrators can make or break the story? Some experts offer perspectives. Continue reading at Book Riot

[ Book Riot | 2022-06-17 10:36:00 UTC ]
More news stories like this | News stories tagged with: #great audiobook #audiobook


Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Critics Blast James Patterson For Saying White Writers Are Struggling To Get Work

The author, who is white, told British newspaper The Times that job difficulties were "another form of racism." Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-13 08:03:37 UTC ]
More news stories like this | News stories tagged with: #white writers