Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'

Practice Makes Perfect, and Also Nothing Matters: Emily St. John Mandel on Revision and Recklessness

Emily St. John Mandel is the guest. Her latest book, Sea of Tranquility, is out now in paperback from Vintage. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Brad Listi: As I was reading with my writer hat on and thinking about the challenges presented by... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-27 08:53:45 UTC ]
More news stories like this | News stories tagged with: #emily st #john mandel #brad listi #challenges presented

Blackstone and Valiant Announce Inaugural Novels Based on Comics Content

Blackstone Publishing and Valiant Entertainment announced four inaugural titles featuring novelizations of comics characters. The first books are due out in early 2025. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #blackstone publishing

Definitive proof that publishing your novel won’t make you happy.

Hug an author today! Fifty-four percent of debut authors responding to Bookseller survey said the process had a negative impact on their mental health—equally likely to feel bummed out whether they pubbed with a Big Four or an indie publisher. One, quoted anonymously in The Bookseller’s report,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-24 15:32:12 UTC ]
More news stories like this | News stories tagged with: #bookseller survey #definitive proof #negative impact #indie publisher #bookseller

Gadgets that make great Mother's Day gifts

Your mom might not be as up to date as you on the latest tech trends, but that doesn't mean a carefully chosen gadget wouldn't make her life easier. While flowers and breakfast in bed remain lovely Mother's Day gifts, you may want to try a different tack this year and get your mom something... Continue reading at Engadget

[ Engadget | 2023-04-24 13:15:33 UTC ]
More news stories like this | News stories tagged with: #morning cup #curated selection #photo book

Orbit Launches New Imprint, Orbit Works

Spearheaded by Orbit executive editor Brit Hvide and editor Stephanie Clark, the imprint will focus on science fiction and fantasy titles in digital formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy titles #digital formats #science fiction

Hilary Mantel was working on ‘mashup’ of Jane Austen novels before her death

Wolf Hall trilogy author remembered at memorial service at Southwark cathedral on ThursdayHilary Mantel, the celebrated author of the Wolf Hall trilogy, was working on a “mashup” of Jane Austen novels when she died suddenly, her literary agent told a packed memorial service at Southwark... Continue reading at The Guardian

[ The Guardian | 2023-04-20 17:46:20 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #memorial service #celebrated author #died suddenly #literary icon #bill hamilton #literary agent

Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media

At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | News stories tagged with: #challenges appeared #major shift #american culture

A Dancer’s Life: Chita Rivera on Working Hard and Learning From the Best

A new memoir traces the three-time Tony Award winner’s life and career working with Balanchine, Robbins and Fosse. Continue reading at The New York Times

[ The New York Times | 2023-04-19 09:00:33 UTC ]
More news stories like this | News stories tagged with: #chita rivera #working hard #memoir

Survey Finds Self-Published Authors Making Gains

The median income for self-published authors increased substantially in 2022 compared to 2021, to $12,749 last year—more than the median for authors published by traditional houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #median income #authors published #traditional houses

Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #digital media

‘I love nothing more than making people cry’: author Cheryl Strayed on her hugely moving TV show

Profound, big-hearted, and raw, the adaptation of bestselling book Tiny Beautiful Things is powerful television. Its writer talks grief, sorrow and being friends for life with Reese WitherspoonIn 2011, a little-known fortysomething author called Cheryl Strayed was about to become huge. She had... Continue reading at The Guardian

[ The Guardian | 2023-04-05 05:00:25 UTC ]
More news stories like this | News stories tagged with: #heroin addiction #desperately wanted #big screen #reese witherspoon #bestselling book

It’s Their Content, You’re Just Licensing it

Recent automatic updates to e-book editions of works by Roald Dahl, R.L. Stine and Agatha Christie are a reminder of who really owns your digital media. Continue reading at The New York Times

[ The New York Times | 2023-04-04 23:45:06 UTC ]
More news stories like this | News stories tagged with: #roald dahl #agatha christie #e-book

Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make

Making Books Come Alive: Close-Up on Hardie Grant North America

Longtime publisher Hardie Grant is kicking off their North American line of food and lifestyle titles in style. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #making books #lifestyle titles

Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media

10 Essential Works of Northern Irish Literature

Alexander Poots, author of the new book 'The Strangers' House,' recommends 10 must-read works of poetry, fiction, and journalism from Northern Ireland. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #northern ireland

Panel Mania: Frida Kahlo: Her Life, Her Work, Her Home by Francisco de la Mora

Francisco de la Mora’s 'Frida Kahlo: Her Life, Her Work, Her Home,' a new graphic biography of the great Mexican painter Frida Kahlo (1907-1954), takes the reader on a irresistible journey through her life story. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #life story #frida kahlo #graphic biography #11-page excerpt

ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content

Netflix making live-action 'One Piece' from popular manga

Hit Japanese manga “One Piece” is coming to Netflix as a live-action series — a development that’s both exciting and worrisome for fans who have seen mixed success in a growing list of Hollywood adaptations Continue reading at ABC News

[ ABC News | 2023-03-06 02:32:30 UTC ]
More news stories like this | News stories tagged with: #popular manga #growing list #manga