Magazines' Next Big Goal: Reaching Latinas In English

Magazine companies are increasingly shifting their attention to the surging Hispanic community in the U.S. and their impressive buying power.In the last 10 months, Hearst, Conde Nast and Time Inc. have introduced or strengthened English-language magazines and inserts aimed at Latinas, a growing demographic that marketers are eager to reach. Ad spending on Hispanic media climbed 11% to $7.9 billion in 2012, according to Ad Age's Hispanic Fact Pack, faster than the general market.But the vast majority of the spending in Hispanic media -- $5.8 billion -- is flowing to TV. And digital media seems to be siphoning off what's left for print magazines, where spending last year shrunk 19.5% to $294 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-09 00:00:00 UTC ]
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Big Publishers Saw Earnings Rebound in the First Half of 2024

Cost cuts and higher sales led to rises in profits at HarperCollins, Lagardère Publishing, and Penguin Random House in the first half of this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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Book Review: ‘Under the Eye of the Big Bird,’ by Hiromi Kawakami

In Hiromi Kawakami’s new science fiction novel, Earth is a place of surveillance, isolation and dread. The characters (and clones) are doing their best to stay alive. Continue reading at The New York Times

[ The New York Times | 2024-09-03 09:00:59 UTC ]
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I founded a pioneering tech magazine. Tech killed it off

Sound & Vision was so revered that Apple brought its first iPod to its offices by hand. It’s now a victim of the industry it coveredSound & Vision once commanded respect. Sony, Netflix, even 60 Minutes all visited the magazine’s 45th floor offices north of Times Square. Apple... Continue reading at The Guardian

[ The Guardian | 2024-08-21 13:30:07 UTC ]
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Fall Regionals 2024: Booksellers Reach Across Regional Divides

For some regional bookseller associations, joint trade shows are a winning formula. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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Big Indie Books of Fall 2024

Independent presses keep up the good fight in a fall season full of bold and inventive offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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Nine Entertainment journalists reach in-principle pay agreement after five-day strike

Union members vote to accept offer that is one percentage point higher over three years than previous proposalFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastJournalists at Nine’s publishing arm have called off... Continue reading at The Guardian

[ The Guardian | 2024-07-31 09:32:46 UTC ]
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PEN America Union, Management Reach Tentative Agreement

The agreement, which was reached on July 10, follows 21 months of bargaining and comes less than two weeks after members of the staff union PEN America United authorized a strike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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Big names chopped as News Corp redundancies hit newspapers and national reporting team

Murdoch’s Australian arm has quietly slashed tens of millions of dollars in costs to counter a slow advertising market and loss of revenue from Meta dealFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastSome of News... Continue reading at The Guardian

[ The Guardian | 2024-07-24 08:18:25 UTC ]
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Best USB flash drive deals for Prime Day 2024: Save big on small thumb drives

We love a good sale, so we’re stoked to see some great USB flash drive deals on Prime Day 2024. Look no further for the best thumb drive discounts from all the big names in flash memory! I’ve even curated these drives by capacity levels, so you can get exactly the right model for your... Continue reading at PC World

[ PC World | 2024-07-16 07:02:00 UTC ]
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Best early laptop bag and backpack deals for Prime Day 2024: Save big on comfort

We know there’s always the temptation to buy a new gadget, a new laptop, a new smartphone, and so on, but with laptop bags and backpacks, they’re more of a necessity than a want. And it’s a good thing you held off getting a new laptop bag or backpack until Prime Day 2024, because we’re... Continue reading at PC World

[ PC World | 2024-07-12 11:15:00 UTC ]
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Best early tablet deals for Prime Day 2024: Big sales on iPads, Kindles and Galaxy Tab

Looking for a bargain on your next tablet? You’re in luck because there are some great Prime Day deals going on, even now in the early days before the main event starts. We’re already seeing iPads on sale for more than $100 off and Amazon Fire tablets at downright massive discounts.... Continue reading at PC World

[ PC World | 2024-07-12 10:00:00 UTC ]
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'AudioFile' Magazine Announces 2024 Golden Voice Award Winners

'AudioFile' has named the three winners of its annual Golden Voice awards, which honors voice actors who have made significant contributions to audiobook publishing. The recipients are Dominic Hoffman, Robert Petkoff, and Kate Reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-03 04:00:00 UTC ]
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Amazon Prime Day 2024: Everything to know about the big sale in July

Amazon Prime Day 2024 is coming soon, now's the time to start thinking about the things you’ll want to look for once the deals arrive. Everything from gadgets to clothes to household necessities will be on sale during the shopping event, and if you’re a Prime member, you’ll have access to all of... Continue reading at Engadget

[ Engadget | 2024-06-02 14:27:19 UTC ]
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EDC Has Small Fiscal 2024 Profit Despite Big Sales Decline

Sales and profits at Educational Development Corp. soared in the early months of the pandemic, but the company has labored to downsize its business after overexpansion led to rising expenses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-22 04:00:00 UTC ]
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Children's Institute 2024: Bookselling in the Big Easy

New Orleans indies are vibrant community hubs in one of the liveliest and most colorful cities in the country. They not only sell books -- many offer innovative programming for both adults and children. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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How Fall Became The Big Season in Book Publishing

How Fall Became The Big Season in Publishing, SHOGUN Season 2 news, a RED, WHITE, & ROYAL BLUE sequel, and Amazon's Big Book Sale is Live...and Good. Continue reading at Book Riot

[ Book Riot | 2024-05-10 18:14:10 UTC ]
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HarperCollins UK Partners With ElevenLabs AI on Non-English Audiobooks

The use of ElevenLabs' 'Projects' text-to-speech technology, HarperCollins UK says, can bolster its work in non-English-language audiobooks. The post HarperCollins UK Partners With ElevenLabs AI on Non-English Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-19 00:15:08 UTC ]
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HarperCollins Partners With ElevenLabs AI on Non-English Audiobooks

The use of ElevenLabs' 'Projects' text-to-speech technology, HarperCollins says, can bolster its work in non-English-language audiobooks. The post HarperCollins Partners With ElevenLabs AI on Non-English Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-19 00:15:08 UTC ]
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Bologna 2024: TikTok Pushes English-Language Book Sales in Europe

The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek

[ AdWeek | 2024-04-04 19:17:06 UTC ]
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