Magazines' Next Big Goal: Reaching Latinas In English

Magazine companies are increasingly shifting their attention to the surging Hispanic community in the U.S. and their impressive buying power.In the last 10 months, Hearst, Conde Nast and Time Inc. have introduced or strengthened English-language magazines and inserts aimed at Latinas, a growing demographic that marketers are eager to reach. Ad spending on Hispanic media climbed 11% to $7.9 billion in 2012, according to Ad Age's Hispanic Fact Pack, faster than the general market.But the vast majority of the spending in Hispanic media -- $5.8 billion -- is flowing to TV. And digital media seems to be siphoning off what's left for print magazines, where spending last year shrunk 19.5% to $294 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-09 00:00:00 UTC ]

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All You mag goes all-in for e-commerce

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[ Crains New York | 2013-10-16 00:00:00 UTC ]
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Five Questions for the New Domino Magazine

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[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Next Issue Media, the Hulu for iPad Magazines, Expands to Canada, Adds New Investor

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[ AllThingsD | 2013-09-27 00:00:00 UTC ]
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Conde Nast Traveler Said to Cut Half of Editorial Staff

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[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Kobo adds magazines, kids store to its online offerings

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[ Engadget | 2013-08-28 00:00:00 UTC ]
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Governments Requested Information On 38,000 Facebook Users In The First Half Of 2013

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[ Fast Company | 2013-08-27 00:00:00 UTC ]
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A Leadership Book Author On Why You're Better Off Reading Fiction For Lasting Lessons

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[ Fast Company | 2013-06-17 00:00:00 UTC ]
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Conde Nast to launch Glamour and GQ video networks

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[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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[ Stuff | 2013-01-30 00:00:00 UTC ]
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Advertisers Recycle Print Ads For Tablets

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[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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[ Folio Magazine | 2012-04-03 00:00:00 UTC ]
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Conde Nast’s Domino Returns as a Special Issue

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[ Folio Magazine | 2012-02-08 00:00:00 UTC ]
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Time Inc. Magazines Make It to the Kindle Fire, After All

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[ AllThingsD | 2011-11-16 00:00:00 UTC ]
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[ Folio Magazine | 2011-11-14 00:00:00 UTC ]
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[ AllThingsD | 2011-10-04 00:00:00 UTC ]
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[ AllThingsD | 2011-09-27 00:00:00 UTC ]
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[ Media Week | 2011-09-19 00:00:00 UTC ]
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[ AdWeek | 2011-08-25 00:00:00 UTC ]
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[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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