Magazine companies are increasingly shifting their attention to the surging Hispanic community in the U.S. and their impressive buying power.In the last 10 months, Hearst, Conde Nast and Time Inc. have introduced or strengthened English-language magazines and inserts aimed at Latinas, a growing demographic that marketers are eager to reach. Ad spending on Hispanic media climbed 11% to $7.9 billion in 2012, according to Ad Age's Hispanic Fact Pack, faster than the general market.But the vast majority of the spending in Hispanic media -- $5.8 billion -- is flowing to TV. And digital media seems to be siphoning off what's left for print magazines, where spending last year shrunk 19.5% to $294 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-09 00:00:00 UTC ]
Fred Santarpia, Conde Nast's chief digital officer, discussed the publishing giant's paywall strategy, e-commerce plans and more. The post More paywalls are ‘highly likely’: A Digiday+ Slack town hall with Conde Nast’s Fred Santarpia appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-02 00:00:00 UTC ]
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When Facebook this year named its YouTube-style video destination Watch, it was like a command for viewers to stop scrolling so fast and just ... watch.Watch basketball's Ball family, watch reality dating shows, watch people travel and cook. Many of the shows came from top publishers like... Continue reading at Advertising Age
[ Advertising Age | 2017-12-18 00:00:00 UTC ]
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With Facebook and Google controlling the vast majority of digital ad revenue, all industry eyes are on which media companies perform best on those platforms. For Facebook, the rankings are always a yo-yo, with publishers’ engagement waxing and waning along with the frenetic news cycle and... Continue reading at Fast Company
[ Fast Company | 2017-12-08 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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As sexual harassment accusations sweep through many industries, the selection of a new editor has become a prism through which to read a changing landscapeThe publishing industry guessing game over who will assume Vanity Fair’s leadership role from long-serving superstar editor Graydon Carter... Continue reading at The Guardian
[ The Guardian | 2017-10-28 00:00:00 UTC ]
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His children’s book La Belle Sauvage has scandalised some with its use of bad language. But learning how and when to curse will enrich young readers’ lives“Philip Pullman Litters New Children’s Book With Swear Words.” So ran the Daily Mail’s headline introducing pearl-clutching coverage of his... Continue reading at The Guardian
[ The Guardian | 2017-10-24 00:00:00 UTC ]
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Research indicates diversity has improved in recent years, but a generational change is needed to balance the book trade, according to researchersA survey of more than 1,000 people working in UK publishing has found that more than 90% currently in the industry classify themselves as white... Continue reading at The Guardian
[ The Guardian | 2017-09-06 00:00:00 UTC ]
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With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-13 00:00:00 UTC ]
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Anheuser-Busch InBev has quietly moved into the digital publishing business with a series of investments in websites that cover beer culture and the rising craft beer industry. But the slow move by the nation's largest brewer into the editorial business is raising conflict-of-interest questions... Continue reading at Advertising Age
[ Advertising Age | 2017-06-07 00:00:00 UTC ]
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Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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The vast majority of England's constituencies have “serious literacy issues”, according to charity The National Literacy Trust (NLT), following new analysis carried out by the NLT and credit referencing agency Experian. Continue reading at The Bookseller
[ The Bookseller | 2017-02-07 00:00:00 UTC ]
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Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward... Continue reading at The Guardian
[ The Guardian | 2016-11-22 00:00:00 UTC ]
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HTC has unveiled Vivepaper, an app that lets Vive users check out interactive, VR content from publishers like Conde Nast. After you don the headset and scan a physical AR booklet, you can peruse a virtual magazine and load up 360-degree videos, 3D c... Continue reading at Engadget
[ Engadget | 2016-10-28 00:00:00 UTC ]
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Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the... Continue reading at The Guardian
[ The Guardian | 2016-10-19 00:00:00 UTC ]
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Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of... Continue reading at Advertising Age
[ Advertising Age | 2016-01-14 00:00:00 UTC ]
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The year in print is ending on a down note, and not just because Conde Nast's Details and Time Inc.'s All You have breathed their last. Only 96 magazines launched in 2015, a 35% drop from the prior... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-12-15 00:00:00 UTC ]
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Details magazine will cease publication after the December/January issue, Conde Nast said on Wednesday.The magazine, founded in 1982 and acquired by Conde Nast in 1988, averaged paid and verified circulation of 560,212 in the first half of the year, up from 524,791 a year earlier, according to... Continue reading at Advertising Age
[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age
[ Advertising Age | 2015-11-16 00:00:00 UTC ]
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The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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