As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key fashion season, the Hearst Magazines title is introducing a contest on its Facebook page where readers can vote to win beauty and fashion products that have been chosen by the magazines editors. The Gotta Have It! contest will feature a different Marie Claire advertiser, like Michael Kors, YSL, and DKNY, each day for 30 days. To participate, readers have to like the product as well as the magazine, and the more people vote and like the products, the more publicity theyll generate for Marie Claires advertisers. The whole opportunity to like, shop and share is very big on the radar for marketers, said Nancy Berger Cardone, publisher of Marie Claire. Its definitely tapped into social shopping as a trend and the value clients put into editors picks. Also this week, Condé Nast will introduce a Web tool called Condé Nast Social Sidekick. It's a tool that cross-pollinates content from six of its fashion and beauty titles while letting advertisers tap into the most-shared editorial content from those titles. The content will be aggregated in a unit that will sit on each site and offer the space below to advertisers, who can use it to display their own content. Gucci is the first... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-29 00:00:00 UTC ]
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Imagine having more than 20 competitors spring up into your market over the course of the last two years. Now picture these competitors being backed by one of the largest digital media institutions on the continent. Welcome to the new city and regional magazine market. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-01 00:00:00 UTC ]
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Amazon continues to socialize itself. The e-commerce giant announced today that it has acquired bibliophilic social platform Goodreads. “Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world. In addition, both Amazon... Continue reading at AdWeek
[ AdWeek | 2013-03-29 00:00:00 UTC ]
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Zinio's magazine app for tablets and smartphones has already found its way onto quite a few platforms (even some now-defunct ones), and it looks like it'll soon be heading to yet another -- at least partially. The company announced today that its Windows Phone 8 app will be available in the... Continue reading at Engadget
[ Engadget | 2013-03-29 00:00:00 UTC ]
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While the fate of gay married couples in America hangs in the balance awaiting a pair of Supreme Court decisions, Time's latest cover insists a bigger decision has already been made. As the Supreme Court hears arguments in landmark marriage-equality cases, many around the country, including... Continue reading at Fast Company
[ Fast Company | 2013-03-28 00:00:00 UTC ]
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Flipboard latest update democratizes content curation on the service, introduces search, and provides integration with Etsy. With 50 million users, Flipboard, the social news magazine available on the iPhone and iPad, has become a dominant player in content curation. Now, with competition in... Continue reading at Fast Company
[ Fast Company | 2013-03-27 00:00:00 UTC ]
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On Wednesday, Nook Media -- Barnes & Noble subsidiary -- announced that Windows 8 users can take advantage of a "free book and magazine offer", available for a limited period of time, after installing the Nook app. All that users have to do is download the Nook app -- which is available for... Continue reading at Betanews
[ Betanews | 2013-03-27 00:00:00 UTC ]
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Barnes &Noble has reportedly been ordering fewer Simon & Schuster titles than it normally does as the book retailer and the publisher wrangle over cost issues. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-26 00:00:00 UTC ]
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Barnes & Noble may have saved most of the limelight today for in-app purchasing on Nook hardware, but it's not leaving other platforms by the wayside. Its Nook 3.4 update for iOS focuses heavily on visuals, with new support for both Nook Comics as well as "HD" magazines on Retina... Continue reading at Engadget
[ Engadget | 2013-03-26 00:00:00 UTC ]
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A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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Last year at the end of this annual bestseller article, we made the obvious prediction that unit sales for hardcover bestsellers would be even lower for 2012 books and that the “ebook explosion could be the culprit.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-17 00:00:00 UTC ]
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Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”) that nourish the mind. Few realize the Dennis Publishing... Continue reading at AdWeek
[ AdWeek | 2013-03-13 00:00:00 UTC ]
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An era came to an end last week when Time Warner announced it would be spinning off its storied magazine division by the close of the year, leaving the owner of People, InStyle, Fortune, Sports Illustrated and, of course, Time to fend for itself as a publicly traded Time Inc. The announcement... Continue reading at Crains New York
[ Crains New York | 2013-03-10 00:00:00 UTC ]
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There are 866 publications in Poets & Writers’ database of literary magazines, 14 of which were added in early 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York
[ Crains New York | 2013-03-07 00:00:00 UTC ]
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Google will launch an $81 million (€60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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For most b-to-b publishers, print has receded into a broader array of information services and marketing initiatives for brand partners, including events, digital and data. This is not news, but grappling with how this media mix impacts strategic focus going forward is still new. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Every year FOLIO: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends... Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget
[ Engadget | 2013-02-25 00:00:00 UTC ]
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The stores charge that secret agreements made between the publishers and Amazon give Amazon the advantage in selling ebooks, but some industry observers find flaws in their logic. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
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