As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key fashion season, the Hearst Magazines title is introducing a contest on its Facebook page where readers can vote to win beauty and fashion products that have been chosen by the magazines editors. The Gotta Have It! contest will feature a different Marie Claire advertiser, like Michael Kors, YSL, and DKNY, each day for 30 days. To participate, readers have to like the product as well as the magazine, and the more people vote and like the products, the more publicity theyll generate for Marie Claires advertisers. The whole opportunity to like, shop and share is very big on the radar for marketers, said Nancy Berger Cardone, publisher of Marie Claire. Its definitely tapped into social shopping as a trend and the value clients put into editors picks. Also this week, Condé Nast will introduce a Web tool called Condé Nast Social Sidekick. It's a tool that cross-pollinates content from six of its fashion and beauty titles while letting advertisers tap into the most-shared editorial content from those titles. The content will be aggregated in a unit that will sit on each site and offer the space below to advertisers, who can use it to display their own content. Gucci is the first... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-29 00:00:00 UTC ]
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Internet content publisher Evolve Media LLC said it has entered into an agreement with Dutch online gaming publisher Spil Games to exclusively represent GirlsGoGames.com. GirlsGoGames.com, a free online community for girls ages 6 through 12, is the latest Spil Games property to join Evolve's... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-26 00:00:00 UTC ]
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South Korean ad company Cheil Worldwide has reached a deal to buy a stake in Iris Worldwide, a London-based international agency network that works with clients including Samsung, Reckitt Benckiser, Shell, Adidas, Barclaycard, Domino's and Diageo.The companies declined to disclose terms of the... Continue reading at Advertising Age
[ Advertising Age | 2014-11-25 00:00:00 UTC ]
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Persona is one of the latest fashion magazines in Tokyo. It’s printed on heavy stock paper and is full of photos of models and clothing. The only thing missing is text.You “read” Persona with a smartphone camera.An app recognizes the images, queries a cloud database and then downloads related... Continue reading at PC World
[ PC World | 2014-11-19 00:00:00 UTC ]
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The new consumer website will feature contributions from Scribner authors and editors, as well as from other Simon & Schuster imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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Instagram as a platform may not be the biggest traffic driver, but magazines publishers finding unique ways of using it to push their brands. The post Three magazine publishers winning at Instagram appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-17 00:00:00 UTC ]
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Kate Lewis is a print veteran, but she may be Hearst's savior in its bid to boost its digital business. The post This woman is Hearst Magazines’ secret digital weapon appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-17 00:00:00 UTC ]
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Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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TIME launched its digital archive, "The Vault," on Wednesday, but it's not the only magazine to look to its past for new content, more inventory and increased value for subscribers. Through bundles, tiered subscription models or one-off purchases, titles are able t Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-14 00:00:00 UTC ]
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Publishers of spiritual or religious gift books face unique challenges in a complicated business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Excitement is building in the national press about a new book which uses a manuscript from the British Library as the basis for claims that Jesus married Mary Magdalene and had two children with her. The Lost Gospel by Simcha Jacobovici and Barrie Wilson will be released on Wednesday (12th... Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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A story about three animals in a hot air balloon has won The Big Idea Competition, which launched earlier this year to find multi-platform story ideas. The competition was announced in June by Chicken House publisher and m.d. Barry Cunningham and agent Neil Blair. The pair wanted to find... Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
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Kathy Stinson and Dušan Petričić's book 'The Man with the Violin' has won the C$30,000 TD Canadian Children’s Literature Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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Big Hero 6 was created when Marvel's top brass was focused on X-Men. A decade later, Disney is bringing it back to life.When it was announced last year that the first-ever Marvel property that Disney Animation was going to tackle as a feature film was Big Hero 6, there was collective... Continue reading at Fast Company
[ Fast Company | 2014-11-07 00:00:00 UTC ]
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The music, film and TV industries have all undergone radical transformations over the last fifteen years. In contrast, the publishing industry is only now feeling the full force of technological change. Ebooks and ereaders are changing consumers' reading habits and throwing up serious questions... Continue reading at Betanews
[ Betanews | 2014-11-03 00:00:00 UTC ]
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If you love animated cartoons and social media, FlickerLab, an animation and app developer, may have developed the perfect messaging software for you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday
[ Digiday | 2014-10-30 00:00:00 UTC ]
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Marcello Vena of AllBrain in Italy is repulsed by a recent report on publishing on Vox.com and calls for a renewed sense of ethics in those covering digital media. The post A Call for Digital Media Ethics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
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Al Jazeera America has released Terms of Service, an online graphic novel that is the part of the network’s strategy of tapping into new forms of storytelling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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Media companies have been streamlining their businesses by cleaving off underperforming print units from more lucrative TV, film and digital businesses. Just this year, Time Warner spun off magazine division Time Inc., Tribune Company split apart its TV and newspaper businesses and Gannett... Continue reading at Advertising Age
[ Advertising Age | 2014-10-24 00:00:00 UTC ]
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