Lockdown diaries: the marketing executive

I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the capital with a spare change of clothes, anticipating a week or two off from the daily grind. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-08-06 17:57:58 UTC ]
News tagged with: #lockdown diaries #marketing executive #travel back #daily grind

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Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Lockdown TV: Netflix Dominates, News Surges and Bea Arthur Is Still Golden

But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times

[ The New York Times | 2020-04-30 21:29:30 UTC ]
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The eight must-read African novels to get you through lockdown

African academics draw up a reading list that speaks to the vibrancy of contemporary as well as older African literature. Continue reading at The Conversation

[ The Conversation | 2020-04-30 11:23:41 UTC ]
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Hodder & Stoughton to publish unseen diaries of Princess Elizabeth's close friend

Previously unseen diaries of Alathea Fitzalan Howard, who spent the war years alongside the Royal family at Windsor, are to be published by Hodder & Stoughton.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-30 08:29:15 UTC ]
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Katherine Rundell compiles free children's lockdown book

Katherine Rundell has put together The Book of Hopes: Words and Pictures to Comfort, Inspire and Encourage Children in Lockdown, and the collection is available to download free on the National Literacy Trust website. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 07:24:36 UTC ]
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Literature on Lockdown 3: #CultureConnectsUs

Many lives are radically different right now. But birthdays, anniversaries, and public holidays come and go as before. The pink supermoon would have appeared whether we’d watched it from our windows or outdoors among a crowd of strangers. This week, Earth Day, Shakespeare’s birthday, and World... Continue reading at British Council global

[ British Council global | 2020-04-24 14:34:13 UTC ]
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Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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Penguin Podcast moves to weekly schedule in lockdown

The Penguin Podcast is moving from a bi-weekly edition to weekly for the next three months in response to the Covid-19 lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-22 07:58:20 UTC ]
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Untitled launches online journal after lockdown hits salon event

Under-represented writers' platform Untitled is launching an online journal of pieces on the pandemic after its first salon of 2020 was cancelled due to the lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 17:23:31 UTC ]
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This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
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US print sales stay stable amid lockdowns

Physical books sales in the United States are holding up in the wake of the coronavirus pandemic, with NPD BookScan reporting that 166.9 million units had been sold in 2020 through the week ending 11th April, just a 1.3% decline on the same period in 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 18:30:17 UTC ]
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99p Ebooks for Lockdown Reading

For the duration of the coronavirus crisis, Granta Books is running special offers on weekly, themed selections of our ebooks. The post 99p Ebooks for Lockdown Reading appeared first on Granta. Continue reading at Granta

[ Granta | 2020-04-20 00:31:17 UTC ]
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The Guardian view on lockdown reading: more than escapism | Editorial

It’s no surprise that people read a lot when stuck at home. But novels are more than a way to kill timeIt’s no surprise that keen readers have looked to books for historical analogues or literary insights into the coronavirus outbreak. Sales of the English translation of Albert Camus’s 1947... Continue reading at The Guardian

[ The Guardian | 2020-04-19 17:25:44 UTC ]
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Opportunity knocks: how lockdown is opening doors for new creative talent

Aspiring writers and directors now have a rare chance to impress producers and publishers with time on their handsCameras have stopped rolling, book launches are postponed and actors are all “resting”. It looks as if nothing is moving in the world of entertainment and storytelling, yet from... Continue reading at The Guardian

[ The Guardian | 2020-04-18 13:05:09 UTC ]
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Literature on Lockdown 2: #CultureConnectsUs

As quarantine continues, we’re all noticing that we respond to lockdown differently. While many spend each day providing care, food and other necessities, those of us privileged enough to be 'stuck at home' are seeing our friends’ and family members’ behaviour change under the new... Continue reading at British Council global

[ British Council global | 2020-04-17 15:42:05 UTC ]
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The right-wing media’s rallying cry: anti-lockdown edition

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[ Columbia Journalism Review | 2020-04-17 12:00:34 UTC ]
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Informa Cuts Executive Pay, Suspends Dividends and Issues New Equity

The world's largest exhibitions organizer, London-based Informa plc, outlined on Thursday morning a series of emergency actions it's taking to alleviate the impact of the COVID-19 pandemic on its events business, which drives nearly two-thirds of the company's overall revenues. Noting that the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-16 18:02:14 UTC ]
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The Bookseller's Library of the Year Award launches despite lockdown

The Bookseller's Library of the Year Award is returning for a third year, celebrating the vital contribution libraries make to their communities—despite the temporary closure forced on public library buildings during the coronavirus lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-16 03:38:23 UTC ]
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Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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Spanish Author Javier Castillo Meets 60,000 Fans Online During Coronavirus Lockdown

The Snow Girl by bestselling author Javier Castillo came out two days before Spain's coronavirus lockdown. So his publisher Suma took his 30-city book tour online—where thousands of fans were waiting. The post Spanish Author Javier Castillo Meets 60,000 Fans Online During Coronavirus Lockdown... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-09 14:00:21 UTC ]
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