Lockdown diaries: the marketing executive

I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the capital with a spare change of clothes, anticipating a week or two off from the daily grind. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-08-06 17:57:58 UTC ]
News tagged with: #lockdown diaries #marketing executive #travel back #daily grind

Other Publishing stories related to: 'Lockdown diaries: the marketing executive'


French book trade recovering from Covid-19 lockdown

The French book trade is picking up from its two months of Covid-19 lockdown much better than expected. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 11:42:21 UTC ]
More news stories like this | News stories tagged with: #covid-19 lockdown #book trade


Italian book market shows signs of recovery

The Italian book market is on the road to recovery, according to fresh figures from the Italian Publishers Association (AIE), which state that its book trade's year-on-year revenue losses almost halved in the space of a few months, improving from –20% in April to –11% in July. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 17:19:03 UTC ]
More news stories like this | News stories tagged with: #book trade #publishers association #book market


Chelsea Green Publishing outlines its plan for UK market expansion

Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 22:38:39 UTC ]
More news stories like this | News stories tagged with: #hit hard #economic impact #non-fiction books #sustainable living


Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek

[ AdWeek | 2020-07-24 10:45:52 UTC ]
More news stories like this | News stories tagged with: #daily resource #inappropriate behavior #hearst


Zadie Smith’s New Book Was Written During Lockdown. It’s Optimistic.

The author’s latest collection shows how few novelists seem to genuinely love human beings the way she does. Continue reading at Slate

[ Slate | 2020-07-21 19:06:23 UTC ]
More news stories like this | News stories tagged with: #zadie smith #novelists


US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
More news stories like this | News stories tagged with: #book market #memoir


Coronavirus Impact: Russian Book Market Struggling Despite Reopenings

Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #publishing industry #russian book


One of Tampa Bay's largest marketing firms is officially public

Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
More news stories like this | News stories tagged with: #friday morning #combined company #digital media


Print market volumes up 18% year on year since bookshops reopened

Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:17:49 UTC ]
More news stories like this | News stories tagged with: #bookshops reopened #bookshops reopening #books sold


Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
More news stories like this | News stories tagged with: #key elements #good job #holy grail


Lisa Lucas stepping down as executive director of the National Book Foundation

Lisa Lucas is stepping down as executive director of the National Book Foundation to become Senior Vice President & Publisher of Pantheon and Schocken Books. According to a press release from the NBF Lucas, who took over the ED role in 2016, …was instrumental in securing a $900,000 grant... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-15 13:10:05 UTC ]
More news stories like this | News stories tagged with: #lisa lucas #schocken books #press release #national book foundation


Auctions and pre-empts hotting up after lockdown, agents say

Publishers are clamouring to land debuts and big-name authors via auctions and high pre-empt bids as they look for sure-fire hits following months of disruption, agents say. Continue reading at The Bookseller

[ The Bookseller | 2020-07-14 07:30:14 UTC ]
More news stories like this |


Shafak translated in 54 international markets

Elif Shafak, author of 2019 Booker-shortlisted 10 Minutes 38 Seconds in this Strange World (Penguin), has now been sold in 54 international markets in translation, with a 55th under negotiation. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 07:55:23 UTC ]
More news stories like this | News stories tagged with: #elif shafak


Coronavirus Impact: The Börsenverein’ Report on the German Market

A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #german market #covid-19 pandemic #continental europe #largest book #german publishing


What we've learnt about lockdown reading

The past few months have restricted physical access to bookshops, interrupted supply chains and created a raft of logistical complexities for the publishing industry. Even with restrictions easing, traditional consumer marketing and PR are trickier to execute safely. However, our data at The... Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 15:24:03 UTC ]
More news stories like this | News stories tagged with: #ve learnt #lockdown reading #publishing industry


Author A G Smith launches project for marginalised voices writing on lockdown

Author A G Smith has launched Paperchains, a project that aims to publish a book of writing by prisoners, homeless people and members of the armed forces about the coronavirus lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-06-29 23:21:12 UTC ]
More news stories like this | News stories tagged with: #coronavirus lockdown #homeless people #armed forces


One more week to book for Bookseller Marketing & Publicity Conference

Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 00:05:47 UTC ]
More news stories like this | News stories tagged with: #challenges presented #post-covid world #bookseller


Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
More news stories like this | News stories tagged with: #police brutality #racial injustice #vice media #black people


Bookouture promotes Crow and hires in marketing and non-fiction

Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 13:05:34 UTC ]
More news stories like this | News stories tagged with: #digital marketing #leadership team


Library Campaign calls for government action over post-lockdown 'danger' to service

The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 21:52:04 UTC ]
More news stories like this | News stories tagged with: #government action #library campaign #covid-19 crisis