Lockdown diaries: the marketing executive

I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the capital with a spare change of clothes, anticipating a week or two off from the daily grind. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-08-06 17:57:58 UTC ]
News tagged with: #lockdown diaries #marketing executive #travel back #daily grind

Other Publishing stories related to: 'Lockdown diaries: the marketing executive'


Bloomsbury predicts annual profit 'well ahead' of market expectation

In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 02:27:52 UTC ]
More news stories like this | News stories tagged with: #market expectation #trading update #annual revenue #bloomsbury


Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


Indie publishers optimistic despite lockdown struggles

Many independent presses are reporting a mood of optimism after good 2020 sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 15:44:30 UTC ]
More news stories like this | News stories tagged with: #independent presses


BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | News stories tagged with: #2% rise #5% increase #books sold #nielsen bookscan


Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


Reading is Magic Festival expands free access in lockdown

The Reading is Magic Festival will expand its free streaming service to give pupils stuck at home access throughout the lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 17:37:21 UTC ]
More news stories like this | News stories tagged with: #magic festival


Concern from CILIP and Unison over library lockdown click and collect

Most library authorities in England are providing a click and collect service during lockdown, despite calls from some organisations to withdraw it. Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 15:52:18 UTC ]
More news stories like this | News stories tagged with: #collect service #library authorities


December lockdown hits Germany's annual sales

The German book market ended 2020 down by 2.3% across all channels in value and 5.3% in volume. Continue reading at The Bookseller

[ The Bookseller | 2021-01-10 21:35:43 UTC ]
More news stories like this | News stories tagged with: #annual sales #german book


Plenty of overhead in this market: Betting on drone races

In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News

[ ABC News | 2021-01-08 16:43:45 UTC ]
More news stories like this | News stories tagged with: #sports book


Blackwell's drops click and collect in almost all stores as lockdown hits

Blackwell's is the latest bookseller to announce it has closed its stores during the new lockdown and will not be offering click and collect, with the exception of its Oxford branch. Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 09:24:14 UTC ]
More news stories like this | News stories tagged with: #bookseller


BA welcomes support grants for shops closed by lockdown

The Booksellers Association has welcomed an announcement that shops forced to close because of England's lockdown are eligible for one-off grants of up to £9,000. Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 06:42:08 UTC ]
More news stories like this | News stories tagged with: #booksellers association


Lockdown made our library better

My name is Marion Tessier and I work at Kingston Libraries.  This year has been really stressful but also very exciting. I had the opportunity to use skills I developed before but never got to use for concrete projects, as well as learning new skills and discovering new tools and resources.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-05 17:21:01 UTC ]
More news stories like this | News stories tagged with: #lockdown made


BA urges government support over 'severe' impact of new lockdown

The Booksellers Association has warned the effect of a new lockdown could be “severe” and has called for government to support retailers. Continue reading at The Bookseller

[ The Bookseller | 2021-01-05 04:45:51 UTC ]
More news stories like this | News stories tagged with: #booksellers association


Waterstones abandons click and collect and closes its stores over lockdown

Waterstones is temporarily closing its stores due to the latest lockdown, furloughing staff and no longer offering a click and collect service. Continue reading at The Bookseller

[ The Bookseller | 2021-01-04 21:49:21 UTC ]
More news stories like this | News stories tagged with: #latest lockdown #collect service #temporarily closing


Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek

[ AdWeek | 2020-12-29 12:00:28 UTC ]
More news stories like this | News stories tagged with: #performance marketing #digital media


AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement.  Terms were not... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this | News stories tagged with: #hbo max #entertainment arm #media companies #$35 million #time warner


Havas Chicago Names New Executive Client, Strategy Leads

Havas has named new executive client and strategy leaders in its Chicago office heading into 2021, hiring Lilia Arroyo Flores as chief strategy officer and Maisha Pearson as chief client officer. "Our clients' business needs are constantly changing--now more than ever--with strategy and... Continue reading at AdWeek

[ AdWeek | 2020-12-17 15:30:20 UTC ]
More news stories like this | News stories tagged with: #pearson


Welsh bookshops to close from Christmas Eve in new lockdown

Non-essential shops will be closed in Wales from the end of Christmas Eve trading as part of fresh lockdown restrictions, it has been announced. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 04:46:06 UTC ]
More news stories like this | News stories tagged with: #welsh bookshops #christmas eve #non-essential shops


Knopf Doubleday Restructures Marketing Department

Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing department #marketing team