The Bookseller Marketing & Publicity Conference 2017 takes place on Tuesday 13th June. Follow along here. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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#merger talks
#minority stake
#recent months
#memoir
Constable has begun a publicity blitz for David Suchet’s photo-memoir Behind the Lens – My Life, which it is billing as the must-have book for Christmas. Continue reading at The Bookseller
[ The Bookseller | 2019-09-29 19:15:40 UTC ]
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Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 17:16:34 UTC ]
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#american democracy
#premium publisher
From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post
[ The Washington Post | 2019-09-20 01:24:30 UTC ]
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#ill effects
Monoray is to launch an extensive publicity campaign to promote Jess Phillips MP’s new book. Continue reading at The Bookseller
[ The Bookseller | 2019-09-19 21:53:36 UTC ]
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#mark publication
David Cameron marked publication day of his autobiography today with a flurry of high profile interviews as HarperCollins hails the success of his memoir. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 16:43:56 UTC ]
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#harpercollins
At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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#growing exponentially
#digital media
A reader attended the Santa Monica Public Library's book club discussion about THE HATE U GIVE and shares the library's list of further reading. Continue reading at Book Riot
[ Book Riot | 2019-09-16 10:33:34 UTC ]
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#book club
The Northern Lights Writers' Conference returns for a sixth year with Man Booker-longlisted author Jane Rogers to deliver this year's keynote address. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 05:22:57 UTC ]
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#deliver keynote
#sixth year
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Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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#inspiring readers
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With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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#increasing number
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Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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#publishers provide
#digital era
Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 12:00:43 UTC ]
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Quercus held a sales conference with a difference yesterday by sending out its teams to booksellers around the UK, Ireland, France and Belgium. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 08:22:12 UTC ]
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#bookshop
Women’s title will continue online and overseas print editions are unaffectedThe UK edition of Marie Claire is to cease publication after 31 years as the monthly women’s title joins a growing list of magazines that have succumbed to the shift to digital reading.A version of the magazine – which... Continue reading at The Guardian
[ The Guardian | 2019-09-10 11:45:36 UTC ]
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#continue online
#cease publication
#growing list
#digital reading
#marie claire
#print publication
Oren Teicher, head of the American Booksellers Association, has hailed the next generation of booksellers to take on Amazon and other challenges in the years ahead as he and his UK counterpart Tim Godfray prepare to retire. Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 11:23:53 UTC ]
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#ba conference
#oren teicher
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The woman at the helm of one of the UK’s largest children’s specialists discusses the challenges and opportunities in the modern-day global publishing market. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 21:54:50 UTC ]
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#scholastic uk
#largest children
#catherine bell
#scholastic
Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 13:05:19 UTC ]
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#billy connolly
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Booksellers must pull together with other retailers in their community to increase footfall and save the British high street, the Booksellers Association conference heard on Sunday. Continue reading at The Bookseller
[ The Bookseller | 2019-09-08 23:26:25 UTC ]
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#booksellers association