Liveblog: Marketing & Publicity Conference 2017

The Bookseller Marketing & Publicity Conference 2017 takes place on Tuesday 13th June. Follow along here. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-13 00:00:00 UTC ]

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Frankfurter Buchmesse News Conference: ‘It Will Be Very Different’

In its 'special edition' format now being planned for October 14 to 18, the trade show should be able to accommodate up to 20,000 visitors at once on the fairgrounds. The post Frankfurter Buchmesse News Conference: ‘It Will Be Very Different’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-28 16:11:13 UTC ]
More news stories like this | News stories tagged with: #special edition #trade show #frankfurter buchmesse


Two Indie Booksellers Associations Join Forces for Fall Conference

In lieu of in-person gatherings, the Southern Independent Booksellers Alliance and the New Atlantic Independent Booksellers Association will host a combined virtual conference from September 21-25. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fall conference #in-person gatherings #booksellers association


Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
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How Public Libraries Are Handling Summer Reading During COVID-19

Find out how some libraries are shifting summer reading programs into digital spaces, maintaining their communities, and learning from the process. Continue reading at Book Riot

[ Book Riot | 2020-05-26 10:33:13 UTC ]
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Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this | News stories tagged with: #$30 million #tv networks #companies didn #disclose terms #digital media


BookExpo 2020: Public Libraries and the Pandemic

As states begin lifting stay-at-home restrictions, public libraries face a wide range of short- and long-term issues. How do we keep library workers safe, and employed? How will buildings be redesigned to support physical distancing? Amid the economic damage wrought by the pandemic, how will... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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Relive Memories of the Queens Night Market

A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times

[ The New York Times | 2020-05-11 20:38:12 UTC ]
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BA conference postponed to November

The Booksellers Association annual conference and Gardners Trade Show have been postponed until November owing to the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-05-03 07:50:39 UTC ]
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8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Publishing Organizations Urge Public to Support Bookstores

In a joint statement released to mark World Book Day, leaders of three organizations serving the publishing industry issued a cry to support the country’s booksellers as they struggle to survive the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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ALA Announces Virtual Option for Canceled Annual Conference

The event, dubbed ALA Virtual—Community Through Connection, will offer "educational programming, special author events, and social networking" and is set to run from June 24-26, 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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Public Libraries After the Pandemic

The value of public libraries is rarely questioned in times of crisis—think of the New Orleans Public Library after Hurricane Katrina, or the Ferguson Municipal Public Library during the unrest there. But this crisis is different. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Essence Cancels 2020 Festival Over Public Health Concerns

Essence has canceled its annual music and culture festival amid concerns about the spread of COVID-19, the magazine announced Wednesday, setting aside earlier plans to postpone the July 4th weekend event for the fall. Organizers initially announced on March 27 that alternate dates later in the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-16 16:27:37 UTC ]
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Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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In Italy, Coronavirus Books Rush to Publication

Doctors, novelists and other writers are exploring, as quickly as they can, the pandemic’s impact on a country that was among its earliest victims. Continue reading at The New York Times

[ The New York Times | 2020-04-09 14:40:54 UTC ]
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Looking at the History of Viruses and Public Opinion

In 1999, David Papineau wrote for the Book Review about “Flu,” Gina Kolata’s book about the 1918 influenza pandemic and the hunt for the virus that caused it. Continue reading at The New York Times

[ The New York Times | 2020-04-09 09:00:05 UTC ]
More news stories like this | News stories tagged with: #public opinion #book review