What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publication of note is live-blogging what is, despite the oversized fanfare, just a press conference. An Apple product announcement […] The post Live blog of the live blogs: How tech media is covering the Apple Watch today appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-09 00:00:00 UTC ]
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Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Selected out of over 100 print magazines and 270 covers. The post The New Yorker’s “Broken Arch” is ASME’s Cover of the Year appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-14 00:00:00 UTC ]
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Facebook has launched Instant Articles, enabling media outlets to publish their stories directly to the social network. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-05-13 00:00:00 UTC ]
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Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social... Continue reading at Advertising Age
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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The Italian Publishers Association has produced a song praising the 'lives of a book' for a reading promotion, with revenues going to the visually impaired. The post An Italian Ode to the Many Lives of One Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
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For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek
[ AdWeek | 2015-05-06 00:00:00 UTC ]
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The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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As Apple works toward a relaunch of its Beats Music streaming service, it’s reportedly pushing labels to kill off the free version of Spotify.It’s a bold move by Apple if The Verge’s unnamed sources are accurate, coming less than two years after a judge found that the company colluded with... Continue reading at PC World
[ PC World | 2015-05-04 00:00:00 UTC ]
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Although Ted Heinecken describes himself as having been an eminence grise at Fujii Associates until his February retirement, he’s considered by many to be the elder statesman of the entire Midwestern book world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended April 26, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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The practice still courts controversy, but only about 13 percent of magazines tracked ran cover ads in the last 12 months. The post Cover Ads: Buzzy, But Not Common appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-30 00:00:00 UTC ]
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Facebook drives 25 per cent of all social referrals online, and its algorithm changes can boost or blast a publishers' figures almost overnight. The social network is also reportedly in talks with news outlets inluding the New York Times a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-29 00:00:00 UTC ]
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Acquisition of Cannabis Business Times adds to company’s assets in horticulture segment; print magazine on the way. The post GIE Media Buys Into Cannabis Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-29 00:00:00 UTC ]
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Heritage only goes so far these days for traditional publishers. That's why Time Inc. is betting big on technology -- and its new CTO Colin Bodell -- to reverse its print woes. Bodell, an Amazon vet, is looking to a mix of paywalls, e-commerce and shared databases to jump-start growth. “If I... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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Publishers need to focusing on developing fans for books, not merely marketing them, argues Lance Fensterman, founder of ReedPop and producer of BookCon. The post Book Marketing Today: It’s Not B2B or B2C, But E2E appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-27 00:00:00 UTC ]
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Scholastic has reached an agreement to sell its educational technology group to Houghton Mifflin Harcourt for $575 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended April 19, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Waterstones' director of buying Kate Skipper will take maternity leave at the end of the month. In her absence, Melissa Cox, head of range and children's, will assume responsibility for the new titles and publisher liaison teams, while Caroline McNulty, category manager for related products,... Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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Katie Kutsko, incoming editor-in-chief of The University Daily Kansan at the University of Kansas, is currently oozing awesomely geeky journalism passion. It has spilled over into a compelling manifesto on the publishing platform Medium in ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
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The latest report, for the six-month period ending in February, hints at the tension that has marked Apple's monitorship thus far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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