Lifestyle Publishers Are Experiencing an E-Commerce Boom

Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay campaigns. While carefully laid plans to pivot to paid content are emerging as a saving grace for some outlets, particularly those that specialize in news, lifestyle brands are seeing a major lift in revenue driven by e-commerce transactions, most often through the use of affiliate links embedded in product recommendation roundups that have come to be known as "commerce content." "Since the world began sheltering in place in mid-March, we saw sales similar to the height of the 2019 holiday season, which is our biggest time of year,” says Emily Silverman, senior director of e-commerce and partnerships at Hearst Magazines. “Every single title across the portfolio has seen an increase in e-commerce-driven product sales." Hearst's brands helped generate approximately one-million product sales in March through commerce content, a 143% increase over March 2019, Silverman says, adding that April sales were pacing 358% ahead of 2019 as of last week. [caption id="attachment_180259" align="alignright" width="297"] A selection of product roundups from Good Housekeeping.[/caption] In particular, e-commerce sales at Good Housekeeping were up 567% over the past six weeks, compared to the same period in... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
News tagged with: #paid content #create content #content strategy #at-home fitness #hearst

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YouTuber Dunkey’s publishing company is releasing its first game on May 9

YouTube sensation Dunkey, aka videogamedunkey or Jason Gastrow, has added game publishing to his resume. He started a company called Big Mode last year, which is releasing its first title on May 9. Animal Well is a sidescrolling Metroidvania platformer that will show up on the PS5, the Nintendo... Continue reading at Engadget

[ Engadget | 2024-03-18 15:25:19 UTC ]
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Publishers File Appeal Brief in Internet Archive Copyright Suit

Nearly one year after district court judge John G. Koeltl found the IA's scanning and lending of library books to be copyright infringement, the publisher plaintiffs are asking an appeals court to affirm the decision. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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AI at London Book Fair: European Publishers Cheer the EU Act’s Passage

The widely applauded AI Act gets its anticipated EU parliament approval during the run of London Book Fair. The post AI at London Book Fair: European Publishers Cheer the EU Act’s Passage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-14 10:23:43 UTC ]
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Sustainability at London Book Fair: The ‘Publishing 2030 Accelerator’

A final workstream in the Publishing 2030 Accelerator project publishes its findings on London Book Fair's second day, as CFOs are introduced to the concept. The post Sustainability at London Book Fair: The ‘Publishing 2030 Accelerator’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-13 07:22:14 UTC ]
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Sue Arroyo, CEO and Publisher of CamCat Books, Dies at 57

Arroyo, who founded CamCat in 2018 and published more than 100 titles, died on February 26 after a fall. Editorial director Helga Schier said that no decisions will be made about CamCat's leadership until Arroyo's estate is settled. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-13 04:00:00 UTC ]
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Libraries struggle to afford the demand for e-books, seek new state laws in fight with publishers

Libraries across the U.S. are struggling to cover the cost of e-books, which have grown in popularity Continue reading at ABC News

[ ABC News | 2024-03-12 14:54:40 UTC ]
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LBF: UK Publishing’s Impact Worth £11 Billion, New Report

'We ask politicians on all sides to recognize the publishing industry’s economic value,' says the Publishers Association's Dan Conway. The post LBF: UK Publishing’s Impact Worth £11 Billion, New Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-12 03:55:23 UTC ]
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The Boom in Middle Grade Novels Turned Comics

As the middle grade graphic novel category has grown in recent years, the number of graphic adaptations of middle grade books has exploded. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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The Boom in Middle Grade Novels Turned Comics

As the middle grade graphic novel category has grown in recent years, the number of graphic adaptations of middle grade books has exploded. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 04:00:00 UTC ]
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Rizzoli International to Launch U.K. Publishing Arm

The London-based Rizzoli UK will be headed up by Stephen King, who has been appointed managing director. The new business will also develop original titles to be published under the Rizzoli Universe imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
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Three Publishing Veterans Form a New House, Authors Equity

Madeline McIntosh, Nina von Moltke, and Don Weisberg—most recently at Penguin Random House US and Macmillan, respectively—have joined forces to form a new publishing company. As its name implies, the publisher will operate outside of traditional publishing business models. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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When Indie Publishing Meets Corporate Bookselling

In 2022 my first novel, Save the Village, found its home with Regal House, a mighty little woman-owned traditional independent publisher that prints all its books in the US and has a nonprofit division that works with underserved students around Raleigh, where they’re headquartered. Regal House,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-04 09:53:54 UTC ]
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An indie publisher finds its future – with a public library

Angel City Press in Los Angeles has long published local authors. In a bold move, its founders are now giving the press to the city’s public library. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2024-02-28 15:49:05 UTC ]
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Atria Launches New Bilingual Imprint, Primero Sueño, as S&S Ramps Up Latino Publishing

Atria Books will launch a new imprint, Primero Sueño Press, dedicated to publishing Latinx/Latine/Hispanic authors in both English and Spanish. Michelle Herrera Mulligan, v-p and associate publisher at Atria, will lead the imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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Microcosm's Cloud-Based Software Aims to Help Indie Publishers Automate Tasks

Portland, Ore.’s Microcosm Publishing is rolling out WorkingLit, a cloud-based system intended to help small independent publishers streamline their product databases, manage orders, complete accounting and invoicing tasks, and calculate royalties. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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With the Novel Prize, Three Anglophone Publishers Team to Champion Innovative Fiction

The biennial Novel Prize comes with a $10,000 purse and simultaneous publication in North America, by New Directions; the U.K. and Ireland, by Fitzcarraldo; and Australia and New Zealand, by Giramondo. In a twist, this year, the three publishers crowned two winners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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