Licensed Characters Add Spice to Cookbooks

Licensing has long played an important role in the cookbook category. While most of the action has been in brands and cooking shows that have been extended into licensed cookbooks, more recently quite a few characters and entertainment properties have entered the category, and those deals have resulted in some strong sales. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
News tagged with: #important role #entertainment properties #strong sales

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