Lessons learned from promoting audiobooks: what works?

With the audio market on the rise Miriam Robinson looks at what publishers are doing in the space. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-07-15 00:00:00 UTC ]
News tagged with: #lessons learned #audio market

Other Publishing stories related to: 'Lessons learned from promoting audiobooks: what works?'

Asus Transformer Pad TF103C review: This hybrid is better for fun than work

I enjoyed the Windows-based Transformer Book T100 I tested a few months ago, so I was excited to see how its Android-powered sibling would stack up. The engineers at Asus engineers have now proven themselves to be pros at designing 2-in-1 tablet/laptop hybrids running in both Windows and Android... Continue reading at PC World

[ PC World | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago #ve chosen

Books & Booze, Book Promotion Forum Merge

The San Francisco-based publishing associations have merged to form one entity, BayPub. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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Kindle Unlimited: Who will it work for?

There are some pretty big gaps in Amazon's new Kindle Unlimited ebook subscription service. But for some customers it will have appeal. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle unlimited

J.K. Rowling reveals six new Cormoran Strike books are in the works

Rowling's detective series, written under the pen name Robert Galbraith, will eventually outnumber the 'Harry Potter' series Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowling reveals #detective series #robert galbraith #eventually outnumber #harry potter

Will Amazon offer an unlimited ebook and audiobook service?

Some Amazon users spotted an ad for a Kindle Unlimited service, which would let users access as many ebook and audio titles as they wanted (within a certain library) for $9.99 a month. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook service #users access #audio titles

Digital Publishers: It's Time to Think About Paying to Promote Content

There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core part #largest advertisers #online publisher

Sponsored Content is the Holy Grail of Digital Publishing. But Does it Work?

In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #digital publishing #holy grail

Angry Nerd: Why Guardians of the Galaxy Works Where Spider-Man Fails Hard

Is it too much to ask for a comic book flick that doesn't rely on three crappy prequels for the plot to make sense? Let's lose the complicated, interwoven storylines and focus on quality standalone films. Angry Nerd explains why Marvel's new Guardians of the Galaxy gets it just right. Continue reading at Wired

[ Wired | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #angry nerd #make sense

Bissell promoted at HarperFiction

Ann Bisselll has been made publicity director at HarperFiction. Bissell was previously PR... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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How Hearst learned to play with emotions to drive Facebook traffic game

The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-03 00:00:00 UTC ]
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43-hour audiobook of Shamtaram released

Gregory David Roberts’ cult hit Shantaram (Abacus) is available in audiobook for the first... Continue reading at The Bookseller

[ The Bookseller | 2014-06-26 00:00:00 UTC ]
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Lessons From the Leaders: What it Takes to Make Digital Video a Success

  Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good reason

Surprise, Doubt as US Publishers Learn of Perseus Sale to Hachette

A publishing dinner party in Berlin went glum as six independent publishers learned they would suddenly have a new distributor, a result of Hachette's acquisition of Perseus. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #perseus sale

BBC's James Harding to newspaper publishers: let's work together

Corporation's news executive seeks local journalism deal with press owners, saying differences have been 'overdone'James Harding, the BBC's director of news and current affairs, opened a conference on local journalism today by arguing that the differences between the corporation and newspaper... Continue reading at The Guardian

[ The Guardian | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest audiences #northern ireland #powerful people #public services

#Hashtag book titles trend is a gimmick that works  for now

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian

[ The Guardian | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cat video #harry potter #fifty shades ##girlboss

Working-class fiction has been written out of publishing

Everyone is the poorer for publishers' widespread assumption that nobody wants to read about this part of societyI have spent the last 25 years selling and then publishing books, so I read with interest Melvyn Bragg's recent comments on working-class characters in fiction being stereotyped and... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing books #recent comments #working class

Sales up 7% at The Works

The Works has seen a 7% boost in sales following unprecedented growth in its e-commerce arm.... Continue reading at The Bookseller

[ The Bookseller | 2014-06-16 00:00:00 UTC ]
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Physical Audiobooks Prove a Surprise for Stores

Despite the encroachment of digital downloads, sales of physical audiobooks remain resilient, with Nielsen BookScan reporting that units were up 6% through the first five months of 2014 compared to the same period last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital downloads

Open Road Launches Series for Controversial Works

Forbidden Bookshelf, a series devoted to "resurrecting books that focused on issues and events that are too often left in the dark," kicks off June 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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The Industry Celebrates Audiobook Month

To commemorate Audiobook Month, the Audio Publishers Association (APA) is orchestrating a blog tour as a part of its June Is Audiobook Month campaign (JIAM), during which 31 different websites will give away an Audie-winning audiobook each day in June. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blog tour