Lessons From the Leaders: What it Takes to Make Digital Video a Success

  Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition for brands without scale. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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Other Publishing stories related to: 'Lessons From the Leaders: What it Takes to Make Digital Video a Success'


APA takes control of Geocenter

Written By: Katie Allen Publication Date: Wed, 30/03/2011 - 15:13 APA Publications will take over management control of sister company GeoCenter International from Friday [1st April]. The company, which publishes Insight and Berlitz Travel and Language, and travel distributor GeoCenter are... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director


Pullman, Kelman make Booker list, le Carré withdraws

Written By: Katie Allen Publication Date: Wed, 30/03/2011 - 09:15 Three authors from the UK have made it onto the list of finalists for the Man Booker International Prize 2011. James Kelman, Philip Pullman and John le Carré have joined the list of 13 for the biennial £60,000 award, which... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philip pullman #james kelman


TV Book Club titles take £3m through the tills

Written By: Philip Stone Publication Date: Wed, 30/03/2011 - 15:17 Just shy of £3m has been spent on the 10 titles of More 4's latest "TV Book Club" in 2011, with sales over the series up 2% on the 2010 selections and against an overall book market decline of 7%. A grand total of 506,200... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Rebuck bullish on digital after "show-stopping" Xmas

Written By: Charlotte Williams Publication Date: Tue, 29/03/2011 - 08:55 Random House c.e.o. Gail Rebuck has said she expects digital to become a "significant" part of its business in 2011 and hailed a "show-stopping" Christmas, as parent company Bertelsmann announced its full-year results to... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #digital edition #digital editions


HC buys Shan's digital backlist rights

Written By: Philip Jones Publication Date: Mon, 21/03/2011 - 08:53 HarperCollins is to publish Darren Shan's backlist as ebooks, having concluded a deal with the Christopher Little Agency for the digital rights. Shan has been published in print by HarperCollins Children's Books for a decade... Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #digital rights


Foyles takes over Grant & Cutler

Written By: Graeme Neill Publication Date: Mon, 21/03/2011 - 08:57 Foyles has bought Grant & Cutler with the foreign language bookshop moving to the independent's flagship store on Charing Cross Road. Grant & Cutler had traded on Great Marlborough Street in central London and recently... Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flagship store #central london #recently celebrated #75th anniversary


Epicurious Wins ASME's General Excellence Digital Ellie Award

The American Society of Magazine editors today unveiled the winners of its second-ever Digital Ellies awards. Conde Nast's Epicurious took the award in the General Excellence category as well as top honors in the category of Interactive Tool. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american society #conde nast #top honors


STL distribution makes 30 redundant

Written By: Lisa Campbell Publication Date: Thu, 10/03/2011 - 15:22 Christian book wholesaler STL Distribution is cutting a quarter of its 124-strong workforce following poor sales. The Carlisle-based company said 30 positions will be affected, with only around 5% of employees opting for... Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poor sales #voluntary redundancy #distribution arm


The Secret to Digital Growth: Investing In Content?

Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #digital growth #business insider


Penguin to treble investment in digital content

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin group #enhanced ebooks #digital content #digital sales #key reason #john makinson #marketing material


Turning Digital into Dollars

The Engage! Expo 2011, a conference and trade show focusing on tools and strategies for reaching consumers through mobile apps, social networks, online gaming, and other digital content, offered some glimpses into how companies are monetizing their digital initiatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #social networks #online gaming #digital content #digital initiatives


HMV Group makes Waterstone's pledge

Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 09:14 HMV Group has moved to reassure publishers of Waterstone's future, revealing the bookseller is on track to achieve its predicted 2%–3% operating margin by the end of its financial year. Tuesday's [1st March] trading statement... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial year #net debt


BML launches new research in digital future

Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 10:08 Book Marketing Limited has began new research among publishers to predict what comes next in digital. The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market research #digital future #journal publishers #publishing technology #select group


Digital book buyers 'more realistic' over ebook prices

Written By: Philip Jones Publication Date: Thu, 03/03/2011 - 08:45 Half of all book buyers expect to pay less for ebooks, according to new research by Mintel, but those book readers who already own ebook devices have marginally more realistic expectations over price, suggesting that the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book readers #ebook prices #big publishers #agency terms


EU Raids Digital Book Sellers in Cartel Investigation

The European Union’s competition regulators carried out unannounced inspections into various eBook companies on Tuesday. Continue reading at PC World

[ PC World | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook companies


Atkinson takes top, kids books climb and the Beeb boosts sales

Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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B&N Looks for the Right Print, Digital Balance

Barnes & Noble's third-quarter results for the period ended January 29 shows the dilemma faced by companies making the transition from print to digital. In the case of B&N, while its fastest growth is tied to the sale of ebooks and Nook digital readers, its most profitable business... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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Digital doubles at this year's LBF

Written By: Charlotte Williams Publication Date: Fri, 25/02/2011 - 08:40 Gordon Willoughby, Amazon's director of the Kindle in Europe, is to address London Book Fair's digital conference to be held on the eve of this year's fair. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Anova takes home Harry Hill knitting book

Written By: Laura Richards Publication Date: Fri, 25/02/2011 - 11:39 A sketch from "Harry Hill's TV Burp" is to be the subject of a knitting book acquired by Anova. Katie Cowan, publisher for Anova's Collins & Brown imprint, bought world English-language rights for The K Factor from Avalon... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show called