Lessons From the Leaders: What it Takes to Make Digital Video a Success

  Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition for brands without scale. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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Other Publishing stories related to: 'Lessons From the Leaders: What it Takes to Make Digital Video a Success'


Digital Ellie Award Nominations Announced

The National Magazine Awards for Digital Media 2011 finalists have been announced by Sid Holt, chief executive of the American Society of Magazine Editors. The awards will be presented on March 16th, 2011. Nicknamed the Digital Ellies because of the Alexander Calder stabile "Elephant" given to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american society #magazine editors


Publishing proliferates thanks to POD and digital

Written By: Philip Jones Publication Date: Wed, 23/02/2011 - 09:35 Print on demand, digital and self-publishing are continuing to push up the number of books published in the UK and overseas, according to new output data issued by Nielsen Book. The statistics also reveal that the number of new... Continue reading at The Bookseller

[ The Bookseller | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book #ten years


Hearst Magazines Digital Media Announces Staff Changes

Hearst Magazines Digital Media announced several changes to its roster today. Julie Hocheiser is now site director for Seventeen.com. Hocheiser served previously as the senior web editor for the Hearst Teen Network. Neha Gandhi also joined Seventeen.com as a web editor. Gandhi is the former... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seventeen magazine #site director #web editor


Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platform


Are digital comics the hero or villain?

Timonium's Diamond Comic Distributors to experiment with digital comics distribution with retail partnersDigital entertainment has shaken the retail industry, shuttering your local brick-and-mortar record store, book seller and video rental outlets. Could the neighborhood comic book shop be... Continue reading at Baltimore Sun

[ Baltimore Sun | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital comics #retail industry #book seller #company plans #digital version


Informa cites digital and overseas for increased profit

Written By: Charlotte Williams Publication Date: Tue, 22/02/2011 - 09:15 Expanded digital delivery and sales in emerging markets have led Taylor & Francis parent company Informa to an increase in adjusted operating profit of 1.2% to £313.2m in its latest financial year. In its results, for... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased profit #emerging markets #media company #publishing revenues


Google One Pass gives back what Apple's iPad subscription plan takes away

By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews

[ Betanews | 2011-02-17 00:00:00 UTC ]
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Google Announces Payment System for Digital Content

A day after Apple stirred up online publishers with its digital subscription plan, Google announced a service that aims to be more publisher-friendly. Continue reading at The New York Times

[ The New York Times | 2011-02-17 00:00:00 UTC ]
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Atwood takes stage at TOC and tells publishers to keep feeding their authors

Written By: Philip Jones Publication Date: Wed, 16/02/2011 - 07:06 Author Margaret Atwood used her Tools of Change keynote speech to warn the industry not to eliminate authors, and make sure they are paid enough to "pay for the cheese sandwiches". read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Digital growth will put a strain on bricks & mortar, says Orion's Roche

Written By: Charlotte Williams Publication Date: Wed, 16/02/2011 - 07:42 Orion chief executive Peter Roche has called increasing ebook sales "welcome" but cautioned that they will put "more of a strain on bricks and mortar" bookselling. Roche was speaking to hundreds of authors, agents and... Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Apple Unveils Digital Subscription Service

Apple has officially rolled out its long awaited subscription-model for content publishers in the App Store. Under the plan, if subscribers come to a publisher's app organically through the App store, Apple gets a 30 percent share. If the publisher brings a new or existing subscriber to the App,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-15 00:00:00 UTC ]
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Salt launches digital romance imprint

Written By: Charlotte Williams Publication Date: Tue, 15/02/2011 - 09:39 Indie publisher Salt has launched a digital imprint, Embrace Books, comprising four series of erotica and romance titles. Red Velvet is billed as "sexy, sophisticated romance", while After Dark is an "intense,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #romance titles #historical fiction


Government may take direct control of libraries

Written By: Graeme Neill Publication Date: Mon, 14/02/2011 - 08:39 The government may take direct control of libraries if councils are overzealous in closures. The Sunday Times, quoting Whitehall sources, said the government is concerned some communities, particularly rural ones, may end up... Continue reading at The Bookseller

[ The Bookseller | 2011-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct control #sunday times #library services #library campaigners


Time Inc. Launching 'All Access' Digital Subscription Plan

At a press conference this morning, Time Inc. announced it is launching an "all access" digital subscription plan in an effort to offer their brands to readers on any platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press conference


Barbara Cartland is latest author to be wooed by digital

Written By: Lisa Campbell Publication Date: Fri, 11/02/2011 - 07:59 The estate of the romance writer Barbara Cartland has fallen to the embrace of digital, in a move that sees her print publisher suffering a painful rejection. About a quarter of Cartland's extensive ouevre is to be published... Continue reading at The Bookseller

[ The Bookseller | 2011-02-11 00:00:00 UTC ]
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Digital and Kobo help push sales at Indigo

Written By: Lisa Campbell Publication Date: Wed, 09/02/2011 - 07:00 Profits at Indigo Books & Music have dropped by $4.4m year-on-year in its fourth quarter. The Canadian book retailer reported profits of C$30.1m in the fourth quarter ending 1st January, down from C$34.5m in the same... Continue reading at The Bookseller

[ The Bookseller | 2011-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #push sales #4m year-on-year #fourth quarter


Literacy still crucial in digital age, says Mollet

Written By: Charlotte Williams Publication Date: Wed, 09/02/2011 - 07:28 PA chief executive Richard Mollet has stressed the "political . . and social imperative to promote literacy", calling on delegates at the PA's second annual digital seminar to "do all we can to promote people and... Continue reading at The Bookseller

[ The Bookseller | 2011-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #promote literacy #keynote speech #publishers association


Humphreys takes over from Ayrton as Serpent's Tail publisher

Written By: Benedicte Page Picador senior editor Sam Humphreys is to join Profile as publisher for imprint Serpent's Tail, leaving Pan Macmillan after nine years. Former publisher Pete Ayrton now takes the role of editor-at-large. Humphreys, the editor who acquired Emma Donoghue's hit novel... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tail publisher #graham robb


The Daily's $30 Million Launch: Archetype for Tablet Success or the Next Portfolio?

Apple kept mum on its highly anticipated digital subscription plan during a press conference today at the Guggenheim in New York City announcing News Corp.'s new tablet publication The Daily (which is available in the App Store as of noon Eastern), but News Corp. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-02 00:00:00 UTC ]
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PA opposes review of Digital Economy Act

Written By: Charlotte Williams The Publishers Association [PA] has attacked the culture secretary's decision to allow communications watchdog Ofcom to "delay" the Digital Economy Act. Culture Secretary Jeremy Hunt announced yesterday [1st February] that Ofcom is to assess whether the Act's... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlotte williams #culture secretary #copyright infringement