Leaked Facebook memo: 'ugly truth' justified any growth tactics

Buzzfeed has published an internal Facebook memo entitled "The Ugly" from 2016 that shows just how much emphasis the social network places on growth above safety, privacy and everything else. Written by Facebook VP Andrew "Boz" Bosworth, one of Mark... Continue reading at 'Engadget'

[ Engadget | 2018-03-30 00:00:00 UTC ]
News tagged with: #ugly truth #growth tactics

Other Publishing stories related to: 'Leaked Facebook memo: 'ugly truth' justified any growth tactics'

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this | News stories tagged with: #non-subscribers alike #users provide #email address #core strategy #melissa inman #meredith corp #browser notification #retention cycle #consumer sentiment #confident audiences #advertising partners #affiliate revenue #decision early #sources didn #public health #digital content #bonnier

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

From pop-up newsletters to creative new content initiatives, audience experts share tactics for moving new readers through the pipeline [sponsored by Pushly]. The post How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this | News stories tagged with: #sustained growth

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with: #industry dive #york magazine

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with: #sunday mornings #in-depth features #subscriber lists #significant amount #workflow challenges #concerted effort #balancing act #ground rules #promotional messaging #rigorous eye #pretty limited #delayed gratification #easy-to-digest showcase #highly effective #paid subscriber

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media

NBCC Board Gutted as Fallout Over Leaked Emails, Race Issues Widens

The turmoil that roiled the National Book Critics Circle last week continued throughout the weekend and into Monday morning as concerns over matters of race and privacy continue to split the organization's board of directors. As of press time, at least 13 members have resigned from the typically... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
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The elusive truths of Melania Trump

In “The Art of Her Deal,” Mary Jordan portrays the first lady as an avid creator of her own history. Continue reading at The Washington Post

[ The Washington Post | 2020-06-14 14:36:01 UTC ]
More news stories like this | News stories tagged with: #elusive truths #melania trump

Facing the ‘Hard Truth’: An Indie Reading List

Here at BookLife, we’ve compiled our own list of titles from self-published authors that address systemic racism and police brutality; explore African American history; or that otherwise reflect the diverse lived experiences of black individuals in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ve compiled #self-published authors #police brutality #black individuals

Trump, Facebook, and the weaponization of free speech

Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
More news stories like this | News stories tagged with: #nondisclosure agreements #recent weeks #clashed repeatedly #hong kong

Strong growth for Bloomsbury's adult division, as coronavirus buffets sales

April 2020 year‐to‐date revenue at Bloomsbury Publishing has fallen just 3%, the company has reported as part of its full-year results announcement, with print revenues at 87% of last year’s sales and academic digital revenues up by over 52% year on year. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 21:51:31 UTC ]
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Experts weigh in on Facebook’s new Oversight Board

Almost two years after it first started talking about the idea, Facebook finally announced the members of its Oversight Board, the “Supreme Court” that will—theoretically, at least—have the ability to overrule Facebook and its chief executive Mark Zuckerberg about whether certain types of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-14 11:45:42 UTC ]
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Portal From Facebook Salutes Moms With Mother’s Day Campaign

The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek

[ AdWeek | 2020-04-27 19:15:41 UTC ]
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New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age

[ Advertising Age | 2020-04-24 14:35:00 UTC ]
More news stories like this | News stories tagged with: #digital world #digital publishers

What Google and Facebook need to do to fight disinformation

Both Google and Facebook have acted surprisingly quickly to remove disinformation related to the COVID-19 virus over the past few weeks, considering their somewhat mixed track record when it comes to removing hoaxes, conspiracy theories, and trolls related to political campaigns. But experts... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-04-09 11:45:11 UTC ]
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Bookwire Cites Growth in Spanish-Language Audiobooks, Ebooks

The Spanish and Latin American markets are expected to have 14,000 Spanish-language audiobooks available this year, and, with ebooks, continued to see growth in 2019. The post Bookwire Cites Growth in Spanish-Language Audiobooks, Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-06 13:00:46 UTC ]
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Historical Fiction: Discover New Truths in the Past

History books are great for sharing a macro-level view of the past, but historical fiction reveals truths about the way people lived in history. The post Historical Fiction: Discover New Truths in the Past by Eliot Pattison appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-04-04 12:00:35 UTC ]
More news stories like this | News stories tagged with: #history books #historical fiction

LinkedIn Engagement Tactics from Forbes’s Social Media Director

Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
More news stories like this | News stories tagged with: #social networks