Knopf is putting lots of marketing muscle behind "City on Fire," a 900-page first novel by Garth Risk Hallberg, for which the publisher is building bookseller interest well before its October pub date. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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#putting lots
#marketing muscle
For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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#publishing industry
#drive traffic
#online activity
Amazon has responded to an open letter by Authors United, signed by 900-plus authors in support of Hachette, with their own open letter, Readers United. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
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#authors united
#open letter
I enjoyed the Windows-based Transformer Book T100 I tested a few months ago, so I was excited to see how its Android-powered sibling would stack up. The engineers at Asus engineers have now proven themselves to be pros at designing 2-in-1 tablet/laptop hybrids running in both Windows and Android... Continue reading at PC World
[ PC World | 2014-08-01 00:00:00 UTC ]
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#months ago
#ve chosen
There are some pretty big gaps in Amazon's new Kindle Unlimited ebook subscription service. But for some customers it will have appeal. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
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#kindle unlimited
Rowling's detective series, written under the pen name Robert Galbraith, will eventually outnumber the 'Harry Potter' series Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
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#rowling reveals
#detective series
#robert galbraith
#eventually outnumber
#harry potter
After producing a long line of ebook readers and tablets (not to mention a set-top box), Amazon has its sights set on the smartphone market. But finding success here won't be easy, even for an established tech giant like Amazon. With the Fire phone,... Continue reading at Engadget
[ Engadget | 2014-07-23 00:00:00 UTC ]
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#long line
#ebook readers
#set-top box
#sights set
#finding success
#fire phone
Poland's two largest bookstore chains, Matras and Empik, are adding new services and plan vast expansions amid a shrinking number of independent bookstores. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
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#shrinking number
#independent bookstores
Chicago Mayor Rahm Emanuel issued an official proclamation earlier this week, declaring Saturday, July 12 to be Chicago Independent Bookstore Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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#sponsored content
#digital publishing
#holy grail
Is it too much to ask for a comic book flick that doesn't rely on three crappy prequels for the plot to make sense? Let's lose the complicated, interwoven storylines and focus on quality standalone films. Angry Nerd explains why Marvel's new Guardians of the Galaxy gets it just right. Continue reading at Wired
[ Wired | 2014-07-10 00:00:00 UTC ]
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#angry nerd
#make sense
Simon & Schuster UK is expanding its commercial women’s fiction website Books and the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-10 00:00:00 UTC ]
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#commercial women
Corporation's news executive seeks local journalism deal with press owners, saying differences have been 'overdone'James Harding, the BBC's director of news and current affairs, opened a conference on local journalism today by arguing that the differences between the corporation and newspaper... Continue reading at The Guardian
[ The Guardian | 2014-06-25 00:00:00 UTC ]
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#biggest audiences
#northern ireland
#powerful people
#public services
Open Road attorneys called HarperCollins' $1.1 million request for attorneys fees "shocking," and argued that such an award would universally harm authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
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#copyright case
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From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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#cat video
#harry potter
#fifty shades
##girlboss
Amazon has unveiled its long-awaited smartphone - The Fire Phone -containing an in-built Kindle... Continue reading at The Bookseller
[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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#amazon unveils
#fire phone
You’d be forgiven for thinking Amazon CEO Jeff Bezos wants to compete with other phone makers with his company’s new Fire smartphone. But forget the multiple cameras and pretty 3-D-like effects, the device is really about selling more stuff.The Fire comes with close ties to Amazon’s online... Continue reading at PC World
[ PC World | 2014-06-19 00:00:00 UTC ]
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#digital content
#drive traffic
#creative strategies
#key features
Everyone is the poorer for publishers' widespread assumption that nobody wants to read about this part of societyI have spent the last 25 years selling and then publishing books, so I read with interest Melvyn Bragg's recent comments on working-class characters in fiction being stereotyped and... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
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#publishing books
#recent comments
#working class
The Works has seen a 7% boost in sales following unprecedented growth in its e-commerce arm.... Continue reading at The Bookseller
[ The Bookseller | 2014-06-16 00:00:00 UTC ]
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#7% boost
HarperCollins' digital Romance Festival, held this weekend, notched up over six thousand... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Forbidden Bookshelf, a series devoted to "resurrecting books that focused on issues and events that are too often left in the dark," kicks off June 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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