Kensal Rise campaigners barricade doors

Library campaigners in Kensal Rise have barricaded the doors to prevent council staff from... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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PA's week-long #WorkInPublishing campaign launches for 2020

The Publishers Association’s Work in Publishing campaign, aimed at encouraging young people between the ages of 14 and 24 to pursue a career in publishing, takes place this week (16th–20th November), involving publishers including HarperCollins, Penguin Random House and Hachette UK. Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 21:16:00 UTC ]
More news stories like this | News stories tagged with: #penguin random house #takes place #publishers association


PRH's Obama UK media campaign kicks off this weekend

With Barack Obama's memoir out from Viking on Tuesday (17th November), PRH's UK media campaign will kick off this weekend. Continue reading at The Bookseller

[ The Bookseller | 2020-11-13 00:35:10 UTC ]
More news stories like this | News stories tagged with: #memoir #barack obama


Cowell and BookTrust reveal pairings for Pass The Pen campaign

BookTrust Represents and Children's Laureate Cressida Cowell have revealed the pairings for #PassThePen, a social media campaign designed to help promote visibility, champion new voices and generate book sales for emerging authors and illustrators of colour. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 00:41:21 UTC ]
More news stories like this | News stories tagged with: #emerging authors #booktrust represents


HarperCollins sales rise 13% in latest quarter

HarperCollins saw global sales increase 13% year on year in the latest quarter, with EBITDA rocketing 45%, partly thanks to a surge in digital spending. Continue reading at The Bookseller

[ The Bookseller | 2020-11-08 20:58:09 UTC ]
More news stories like this | News stories tagged with: #harpercollins #latest quarter


Bourne unites authors in bookshop support campaign

Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 06:38:02 UTC ]
More news stories like this | News stories tagged with: #bookshop #support bookshops


Support builds for Adeola’s illustrator credits campaign

​More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 17:24:53 UTC ]
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S&S launches regional campaign for Thomas' Firewatching

Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 11:36:23 UTC ]
More news stories like this | News stories tagged with: #simon schuster


Pluto launches pre-order campaign supporting immigrant welfare body

Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 00:21:20 UTC ]
More news stories like this | News stories tagged with: #pre-order campaign


Workman Launches Campaign to Support Indie Bookstores

Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore #shop local #holiday season #buy books #encourage readers #workman publishing


Rollout of Boxed Out Campaign Questioned at GLIBA Meeting

Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #marketing campaign


How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek

[ AdWeek | 2020-10-19 20:06:41 UTC ]
More news stories like this | News stories tagged with: #bookstore #shop local #retail giant


ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #shop local #prime day #marketing campaign


Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #ad campaign


The rise of the CIA and the decline of America’s moral standing

Scott Anderson argues that politicians and bureaucrats corrupted an idealistic agency. Continue reading at The Washington Post

[ The Washington Post | 2020-10-09 11:00:00 UTC ]
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Cowell launches campaign to highlight children's authors and illustrators of colour

A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 01:01:07 UTC ]
More news stories like this | News stories tagged with: #waterstones children #booktrust represents


'Publishers, open the doors to the industry', urges Adeola

Dapo Adeola has urged delegates at The Bookseller Children's Conference to "open the doors" and look for grassroots talent if they are serious about addressing diversity.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-01 12:50:21 UTC ]
More news stories like this | News stories tagged with: #bookseller #bookseller children #dapo adeola


Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #nielsen #sales data #global measurement #ad budgets


EUP reports 2% sales rise as Wright retirement announced

Edinburgh University Press has reported a 2% rise in sales for the year to end 31st July 2020 and announced that c.e.o. Timothy Wright will retire next year. Continue reading at The Bookseller

[ The Bookseller | 2020-09-15 09:03:36 UTC ]
More news stories like this | News stories tagged with: #2% rise


Mackesy illustrations to feature in PHE mental health campaign

Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-14 20:59:22 UTC ]
More news stories like this | News stories tagged with: #mental health #campaign encouraging #charlie mackesy


US govt plans mega $250m ‘defeat despair’ Covid-19 campaign

Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week

[ Media Week | 2020-09-02 14:20:09 UTC ]
More news stories like this | News stories tagged with: #digital media #including tv