Keep up 'authentic' social media engagement, says Carrie Hope Fletcher

West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-09-30 13:54:26 UTC ]

Other Publishing stories related to: 'Keep up 'authentic' social media engagement, says Carrie Hope Fletcher'

A Velvet Rope for Mobile Media Buyers and Sellers, Run By Medialets

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange... Continue reading at AllThingsD

[ AllThingsD | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #premium pricing #increasingly turning #private exchanges #similar approach #smaller players

F+W Buys World Tea Media

F+W Media, a Blue Ash, Ohio-based media company serving enthusiasts in about 20 verticals including antiques and collectibles, crafts, writing and horticulture, has acquired World Tea Media, organizer of the World Tea Expo. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-10 00:00:00 UTC ]
More news stories like this |

Media Decoder: Author Found on Penguin's Web Site Signs Book Deal

An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times

[ The New York Times | 2012-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder

IPC Media appoints Evans as publisher of Marie Claire

IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week

[ Media Week | 2012-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #marie claire

Haines joins Penguin Children's in new media role

Penguin Children's Group has created the role of acquisitions manager for its media and... Continue reading at The Bookseller

[ The Bookseller | 2012-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children #acquisitions manager

Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gail rebuck

Media Decoder Blog: A New Children's Book Parodies a Beloved Classic

"Goodnight iPad" is a bedtime tour of our electronic lives, mimicking the tone of the classic "Goodnight Moon." Continue reading at The New York Times

[ The New York Times | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beloved classic #goodnight ipad #goodnight moon

F+W Media Acquires Script Magazine from Final Draft Inc.

F+W Media adds another property to its ever-growing portfolio, acquiring Script Magazine from Final Draft, Inc. For an undisclosed amount, F+W will now have complete ownership of Script content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final draft #ever-growing portfolio #undisclosed amount

Hoffman Media to Cease Publishing Sandra Lee Semi-Homemade Magazine

Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
More news stories like this |

Media Decoder Blog: Many Online Book Buyers First Shop Around in Stores

According to a survey, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Continue reading at The New York Times

[ The New York Times | 2011-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer #brick-and-mortar bookstore

Media Decoder Blog: Time Warner Picks New Head for Time Inc. Magazine Unit

The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the country’s largest magazine publisher. Continue reading at The New York Times

[ The New York Times | 2011-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine unit #laura lang

Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #martini media

Dwell First Media Company to Partner with E-Commerce Platform OpenSky

“We believe contextualized commerce is the future,” says Michela O’Connor Abrams, president and publisher of Dwell. “We believe everybody, no matter from which point they’re starting, now is going in that direction.” Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company

Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
More news stories like this |

Tumblr Director Coatney Talks Social Strategy and Platform Monetization

Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #reach readers

Subtext Livens Up Ebooks With Author Commentary and Social Reading

A new social reading app called Subtext today launches on the iPad with a selection of books laden with annotations from authors and researchers. Continue reading at AllThingsD

[ AllThingsD | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social reading

House Beautiful Uses Watermark To Gain Visitor Info, Boost Engagement

Hearst’s House Beautiful magazine is taking advantage of the newest publishing technology trend—digital watermarks—to provide expanded content options and to tap insights about readers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost engagement #taking advantage

WTWH Media Launches Solar Power World Magazine

Business-to-business media company WTWH Media, LLC isn’t afraid of the uncertainty surrounding the magazine market place—the company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this |

Another Editorial Shift Change For SPIN Media

SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spin media #editorial staff #senior editor #associate editor

Book Business Has Big Hopes for Biography of Steve Jobs

Industry experts said the biography of Steve Jobs could easily sell millions of copies in print, audio and ebook editions. Continue reading at The New York Times

[ The New York Times | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #steve jobs #industry experts #ebook editions