Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today We're still pondering this mystery: What exactly prompted Kim Kardashian West to send an urgent secret message to Jack in the Box via Twitter? Her tweet to the fast food brand: “I have a serious complaint but I won’t fully put you on blast, check your corporate email inbox or send me a DM with direct person for my team to contact. Pronto!” Whatever the complaint was, the fast food brand followed up, Kardashian West said thanks, and now everything’s apparently fine. (Although other fast food brands poked fun at Jack in the Box over this. Including Wendy’s, which tweeted, “but like, who even goes there?”) So … is there any chance Kardashian West’s mystery complaint was actually a marketing stunt in disguise? Because suddenly everyone’s talking about Jack in the Box and how Kardashian West is apparently a customer. Ad Age sent the brand a question on Twitter but didn't hear back. New Coke is It Enough time has passed that Coca-Cola can poke fun at an inglorious chapter in its history: the failed launch of New Coke, a new formula that was launched in 1985 and quickly discontinued when consumers rejected it. Now “the beverage giant is celebrating its mistake in a partnership with Netflix’s sci-fi thriller ‘Stranger Things,’” which is set in the 1980s, Jeanine... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-22 10:00:00 UTC ]
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#i-hsien sherwood
#alfred maskeroni
#bryan wiener
#martha stewart
#big deal
#forwarded email
Jess Kidd, author of the new mystery 'Himself,' picks 10 of her favorite supernatural mysteries, including 'The Woman in Black' and 'The Little Stranger.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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A 15-year-old Chicago girl was apparently sexually assaulted by five or six men or boys on Facebook Live, and none of the roughly 40 people who watched the live video reported the attack to police, authorities said Tuesday. Police only learned of the attack when the girl's mother approached... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-22 00:00:00 UTC ]
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#facebook live
According to most industry analysts, 2017 will be the first year that brand advertisers and marketers in the U.S. will spend more money on digital advertising than on television advertising. This goes hand in hand with the assumption -- held by many until recently -- that digital marketing is... Continue reading at Advertising Age
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
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#traditional media
#wrong direction
#key reasons
A group of Lords has called on the government to make digital literacy sit alongside reading, writing and mathematics as a “fourth pillar” of education. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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#digital literacy
President Trump's budget proposal for fiscal 2018 calls for completely eliminating funding for the NEA and NEH as well as a number of other domestic programs. The LitNet arts coalition called the NEA proposal "an assault on free expression." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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#president trump
#budget proposal
#free expression
Scotland’s First Minister Nicola Sturgeon’s suggestion that she may seek an independence referendum in the next two years has divided Scottish publishers at the fair. Continue reading at The Bookseller
[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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Mulholland Books has acquired a chilling Christmas-themed murder mystery by author Susi Holliday. Continue reading at The Bookseller
[ The Bookseller | 2017-03-11 00:00:00 UTC ]
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#mulholland books
Have books ever been more relevant? Has the industry ever faced such a complicated set of challenges? Continue reading at The Bookseller
[ The Bookseller | 2017-03-04 00:00:00 UTC ]
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If Penguin Random House really spent the rumored $65 million to acquire books by the former president and first lady, Barack and Michelle Obama, how could the publisher recoup its outlay? It might not be that hard. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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#acquire books
#michelle obama
Founded in 1957 by Grove publisher Barney Rosset, the iconic literary quarterly has been relaunched under the direction of editor-in-chief Dale Peck. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-01 00:00:00 UTC ]
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Lost classic children’s British comics from the 1970s and ’80s are to be brought back to life by 2000 AD, following its acquisition of the Fleetway and IPC Youth group archive from Egmont UK last year. Continue reading at The Bookseller
[ The Bookseller | 2017-02-27 00:00:00 UTC ]
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#brought back
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Sara Baume’s second novel is a powerful meditation on art, loneliness and finding one’s place in the world. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Jack Lynch, currently CEO of Renaissance Learning, has been named CEO and president of HMH succeeding Linda Zecher, who resigned in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
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#named ceo
In a statement on the group's website, the Authors Guild has called the current political climate a time "when writers have a particularly important role to play" in the preservation of democracy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
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#normal times
#authors guild
#important role
The American Library Association this week criticized the FCC (now under Trump appointee Ajit Pai’s leadership) for revoking a key program and retracting a number of the agency’s recent reports. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
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#recent reports
Costa prize-winning author Andrew Michael Hurley’s new novel Devil’s Day is publishing this October with John Murray. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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#john murray
Children’s laureate Chris Riddell has used the re-launch of the Libraries All Party Parliamentary Group (APPG) to call for a probe into school library provision in the country. Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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Winter Institute – which this year drew 654 booksellers – is largely about helping booksellers sell more books, and several panels contained tips and best practices that can be implemented at children’s bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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#winter institute
Following President Trump's executive order suspending refugee admission to the U.S. and restricting immigration from seven Muslim countries, some agents have announced a collective open call for submissions by Muslim writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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#muslim writers
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PW spoke with this year's Caldecott and Newbery Medal winners about what they were doing when the committee called with the good news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-24 00:00:00 UTC ]
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