Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today We're still pondering this mystery: What exactly prompted Kim Kardashian West to send an urgent secret message to Jack in the Box via Twitter? Her tweet to the fast food brand: “I have a serious complaint but I won’t fully put you on blast, check your corporate email inbox or send me a DM with direct person for my team to contact. Pronto!” Whatever the complaint was, the fast food brand followed up, Kardashian West said thanks, and now everything’s apparently fine. (Although other fast food brands poked fun at Jack in the Box over this. Including Wendy’s, which tweeted, “but like, who even goes there?”) So … is there any chance Kardashian West’s mystery complaint was actually a marketing stunt in disguise? Because suddenly everyone’s talking about Jack in the Box and how Kardashian West is apparently a customer. Ad Age sent the brand a question on Twitter but didn't hear back. New Coke is It Enough time has passed that Coca-Cola can poke fun at an inglorious chapter in its history: the failed launch of New Coke, a new formula that was launched in 1985 and quickly discontinued when consumers rejected it. Now “the beverage giant is celebrating its mistake in a partnership with Netflix’s sci-fi thriller ‘Stranger Things,’” which is set in the 1980s, Jeanine... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-22 10:00:00 UTC ]
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#i-hsien sherwood
#alfred maskeroni
#bryan wiener
#martha stewart
#big deal
#forwarded email
The Society of Authors chief executive Nicola Solomon has called on publishers to adhere to a seven-step plan to ensure that special sales or “ultra-high” discounted sales do not damage authors’ overall earnings or the market for full-price sales. Continue reading at The Bookseller
[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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Publisher Saqi Books has added its voice to calls for Thomson Airways to apologise after a British woman was detained after reading one of its books on a flight. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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Head of Zeus imprint Apollo has acquired The Insomnia Museum, the debut novel from Welsh writer Laurie Canciani. Continue reading at The Bookseller
[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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#hoz signs
Penguin Random House is recording two editions of its Minecraft novel's audiobook - one narrated by actor Jack Black and the other by actress Samira Wiley - to reflect the fact that its protagonist is "gender neutral". Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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BookCon reaches its 20,000 person goal on Saturday and Sunday; BookExpo cites 7,425 attendees, "primarily booksellers, librarians, retailers, and media." The post ReedPOP Letter: Organizers Call BookExpo and BookCon ‘Powerful Platforms’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-08 00:00:00 UTC ]
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With a focus this year on business models and monetization issues in the creative industries, THE ARTS+ is looking for cultural participants and their concepts. By Porter Anderson, Editor-in-Chief | @Porter_Anderson This Year: Monetization and Business Models deadline of June 9 has been... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-31 00:00:00 UTC ]
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#monetization issues
#creative industries
#business models
#porter anderson
#editor-in-chief @porter_anderson
Warning that new regulations will give Google, Apple and Facebook too much control of advertising and personal dataAn alliance of news publishers has called on European regulators to rethink proposed changes to online privacy laws, arguing that they will potentially kill their digital businesses... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
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#digital businesses
#le monde
#daily mail
#european parliament
The title of the first novel in Philip Pullman's new series The Book of Dust, a companion series to his famed His Dark Materials trilogy, has been revealed as La Belle Sauvage. The book, set for publication this autumn, will feature a new hero, 11-year-old Malcolm Polstead, and his daemon... Continue reading at The Bookseller
[ The Bookseller | 2017-05-26 00:00:00 UTC ]
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#companion series
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With BookExpo's trade-show floor open on June 1 and 2, the May 31 'BEA Wednesday' programming is aimed at industry professionals in several key contexts. The post On BookExpo Wednesday: Pre-Show Programming Highlights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-18 00:00:00 UTC ]
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Informative, educational, and forward-looking panels, along with the Global Market Forum, are on the menu for Wednesday's selections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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The Society of Authors (SoA) is calling on the next government to offer "more than just words" to help support British authors and the culture sector. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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Publishers are responding to the surge in audiobook downloads by investing more in the sector, hiring new staff, upping the number of titles they publish and exploring audio-first opportunities. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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#audiobook downloads
Author Jussi Adler-Olsen was on a roll abroad last month, placing books in the top ten of bestseller lists in France, the Netherlands, and Germany. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-21 00:00:00 UTC ]
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Star Wars, Harry Potter or indeed the almost century-old comic book legends Batman and Superman may have sprung from a rich creative well, but in a stunning twist all of them have been banished to the box office naughty step. Continue reading at Stuff
[ Stuff | 2017-04-17 00:00:00 UTC ]
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Kudos to the folks creating these comics, who are taking 80-year-old characters and making them fresh and exciting. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-04-12 00:00:00 UTC ]
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Jason Reynolds, Marley Dias, and Rachel Ignotofsky called on booksellers, many from a new generation themselves, to carry diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-11 00:00:00 UTC ]
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Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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In 1987, Donald Trump published The Art of the Deal, a 402-page book outlining his worldview and strategies for making what he was known for at the time: deals. Looking back now, of course, we know that Trump might not be as good at deals (or business) as he touted in the book. Since its... Continue reading at Fast Company
[ Fast Company | 2017-04-04 00:00:00 UTC ]
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A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-29 00:00:00 UTC ]
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#publishers make
Having seen a bid for fixed book prices stall out before, the Polish publishers' association is making its case again to legislators in hopes of improving the industry's prospects. The post Polish Publishers Call for Book Tax Deductions and Make Another Bid for Fixed Prices appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-27 00:00:00 UTC ]
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