Jack in the Box’s mystery, New Coke’s revival and Dressbarn’s downfall: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today We're still pondering this mystery: What exactly prompted Kim Kardashian West to send an urgent secret message to Jack in the Box via Twitter? Her tweet to the fast food brand: “I have a serious complaint but I won’t fully put you on blast, check your corporate email inbox or send me a DM with direct person for my team to contact. Pronto!” Whatever the complaint was, the fast food brand followed up, Kardashian West said thanks, and now everything’s apparently fine. (Although other fast food brands poked fun at Jack in the Box over this. Including Wendy’s, which tweeted, “but like, who even goes there?”) So … is there any chance Kardashian West’s mystery complaint was actually a marketing stunt in disguise? Because suddenly everyone’s talking about Jack in the Box and how Kardashian West is apparently a customer. Ad Age sent the brand a question on Twitter but didn't hear back. New Coke is It Enough time has passed that Coca-Cola can poke fun at an inglorious chapter in its history: the failed launch of New Coke, a new formula that was launched in 1985 and quickly discontinued when consumers rejected it. Now “the beverage giant is celebrating its mistake in a partnership with Netflix’s sci-fi thriller ‘Stranger Things,’” which is set in the 1980s, Jeanine... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-22 10:00:00 UTC ]
News tagged with: #i-hsien sherwood #alfred maskeroni #bryan wiener #martha stewart #big deal #forwarded email

Other Publishing stories related to: ' Jack in the Box’s mystery, New Coke’s revival and Dressbarn’s downfall: Wednesday Wake-Up Call '


International Publishers Association Calls for Prix Voltaire Nominations

'Nominees will have recently published controversial works amid pressure, threats, intimidation or harassment' in this now-annual prize in the freedom to publish. The post International Publishers Association Calls for Prix Voltaire Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-19 00:00:00 UTC ]
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UK media chiefs called in by minister for talks on fake news

Matt Hancock’s move follows week in which Donald Trump attacked CNN as ‘fake news’ for reporting on dossier on his Russia linksMinisters have summoned media bosses for talks on “accuracy” in journalism amid growing concern over the rise of fake news. Matt Hancock, the minister of state for... Continue reading at The Guardian

[ The Guardian | 2017-01-13 00:00:00 UTC ]
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Indie bookshops called on to complete annual Christmas Trading Survey

The Bookseller is calling on independent bookshops in the UK and Ireland to complete its annual Christmas Trading survey. Continue reading at The Bookseller

[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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Jack Reacher short story collection coming in June

Transworld is publishing a collection of Jack Reacher short stories in June 2017, set to be the first time all Lee Child's shorter fiction featuring Jack Reacher has been collected into one volume.  Continue reading at The Bookseller

[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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Haig's next festive book called Father Christmas and Me

Canongate has revealed the title for Matt Haig and Chris Mould's third children's Christmas book: Father Christmas and Me. Continue reading at The Bookseller

[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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In the wake of declines, Time Inc. centralizes digital desks

With print advertising on the wane, big publishing houses are looking to be as efficient as possible. And so magazine giant Time Inc. is creating 10 virtual desks to improve coordination of coverage. The challenge is to make resources go farther without watering down the essence of the brands.... Continue reading at Digiday

[ Digiday | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising


Authors question deep discounts as SoA calls for greater contract transparency

The Society of Authors (SoA) has called on publishers to give authors “the right to say no” to high-discounting practices as part of its campaign for fairer, more transparent contracts. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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India’s CinnamonTeal Publishing and the Revival of Goa’s Literary Past

Fighting time and a climate that deteriorates old documents, a publishing house in Goa contributes to the preservation of texts said to date back to ‘the earliest in Asia.’ By Dennis Abrams | @DennisAbrams2 ‘Regaining Their History’ riting for The Hindu, Aditya Sudarshan looks at CinnamonTeal, a... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
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Read On. Get On. coalition calls for new national measurement of reading

Read On. Get On. is to campaign for a new measurement of primary school children’s reading, as part of plans to get all children enjoying reading by 2025. Continue reading at The Bookseller

[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Movie Alert: 'A Monster Calls'

A monster is calling. YA author Patrick Ness's story of a boy named Conor who is visited after midnight by an ancient monster stalks into theaters on December 23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-15 00:00:00 UTC ]
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Criado-Perez to publish feminist 'call to arms' on data gap

Chatto & Windus has acquired feminist campaigner Caroline Criado-Perez’s second book, Atypical, to be published in 2018.  Continue reading at The Bookseller

[ The Bookseller | 2016-11-10 00:00:00 UTC ]
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Authors called David more likely to be on bestseller lists than BAME writers

The Bookseller magazine has published analysis finding a ‘shockingly low’ number of BAME authors in the UK top 500 titles of the yearA writer has more chance of making it into the bestseller charts if their name is David than if they are from an ethnic minority, according to new analysis from... Continue reading at The Guardian

[ The Guardian | 2016-11-08 00:00:00 UTC ]
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Ladybird Book of Boxing Day coming for Christmas

Penguin Random House is to release the 20th title in the Ladybird Books for Grown Ups series: The Ladybird Book of Boxing Day. Continue reading at The Bookseller

[ The Bookseller | 2016-11-05 00:00:00 UTC ]
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Four Ancient Greek mysteries to Bloomsbury Education

Bloomsbury Education is to publish four Ancient Greek mysteries by children's book author Saviour Pirotta. Continue reading at The Bookseller

[ The Bookseller | 2016-10-29 00:00:00 UTC ]
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From Murder Mysteries to Christian Fiction: PW Talks to Karen Kingsbury

With over 7.8 million copies sold in the Baxter Family series alone and a new collection on the way, Christian fiction star Karen Kingsbury reflects on her writing career. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-26 00:00:00 UTC ]
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Jack Chick, fundamentalist Christian cartoonist, dies at 92

Jack T. Chick, whose cartoon tracts preached fundamentalist Christianity while vilifying secular society, evolution, homosexuality and the beliefs of Catholics and Muslims, has died. He was 92. Chick died peacefully in his sleep on Sunday evening, according to a Facebook posting Monday by Chick... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-10-25 00:00:00 UTC ]
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Download: Wednesday’s Frankfurt Book Fair 2016 Show Daily

With David Hockney, H.M. King Willem-Alexander of The Netherlands, and others, the 2016 Frankfurt Book Fair opened to showcase the global publishing scene. By Hannah Johnson This year, the Frankfurt Book Fair will feature people and discussions that show just how political and interconnected the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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Bloomsbury snaps up 'original' murder mystery at auction

Bloomsbury has acquired an “original” high concept murder mystery debut by tech journalist Stuart Turton in a hotly contested auction ahead of Frankfurt Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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‘Jesus Calling’ Author Pens a Second 365-Day Devotional

After selling over 17 million copies of ‘Jesus Calling’ over the past decade, Sarah Young discusses her follow-up 365-day devotional, ‘Jesus Always,’ which is already setting records for HarperCollins Christian Publishing’s gift division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
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