Jack in the Box’s mystery, New Coke’s revival and Dressbarn’s downfall: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today We're still pondering this mystery: What exactly prompted Kim Kardashian West to send an urgent secret message to Jack in the Box via Twitter? Her tweet to the fast food brand: “I have a serious complaint but I won’t fully put you on blast, check your corporate email inbox or send me a DM with direct person for my team to contact. Pronto!” Whatever the complaint was, the fast food brand followed up, Kardashian West said thanks, and now everything’s apparently fine. (Although other fast food brands poked fun at Jack in the Box over this. Including Wendy’s, which tweeted, “but like, who even goes there?”) So … is there any chance Kardashian West’s mystery complaint was actually a marketing stunt in disguise? Because suddenly everyone’s talking about Jack in the Box and how Kardashian West is apparently a customer. Ad Age sent the brand a question on Twitter but didn't hear back. New Coke is It Enough time has passed that Coca-Cola can poke fun at an inglorious chapter in its history: the failed launch of New Coke, a new formula that was launched in 1985 and quickly discontinued when consumers rejected it. Now “the beverage giant is celebrating its mistake in a partnership with Netflix’s sci-fi thriller ‘Stranger Things,’” which is set in the 1980s, Jeanine... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-22 10:00:00 UTC ]
News tagged with: #i-hsien sherwood #alfred maskeroni #bryan wiener #martha stewart #big deal #forwarded email

Other Publishing stories related to: ' Jack in the Box’s mystery, New Coke’s revival and Dressbarn’s downfall: Wednesday Wake-Up Call '


Authors call on governments to resettle more Syrian refugees

Victoria Hislop, Caitlin Moran, Mark Haddon and Tracy Chevalier have called on wealthy governments to resettle more Syrian refugees as Waterstones hits its £1m Buy Books for Syria fundraising target. Continue reading at The Bookseller

[ The Bookseller | 2016-02-03 00:00:00 UTC ]
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BitLit and Shelfie at Three Years: Cold Calling From Canada

After three years of cold calls to publishers, BitLit has found traction with ebook bundling and expanded into audiobooks with distributor Findaway. The post BitLit and Shelfie at Three Years: Cold Calling From Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-03 00:00:00 UTC ]
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At Authors United Event, a Call to Bust Amazon 'Monopoly'

If Amazon’s business practices continue unchecked the result could be a “nuclear winter” for book publishing, said Smashwords founder Mark Coker during a Jan. 27 event called Amazon’s Book Monopoly—A Threat to Freedom of Expression? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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1950s-set Mirabelle Bevan mysteries to Little, Brown

Little, Brown has acquired rights to the Mirabelle Bevan series backlist by Edinburgh-based author Sara Sheridan. Continue reading at The Bookseller

[ The Bookseller | 2016-01-26 00:00:00 UTC ]
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BA calls on Hammond to intervene over Hong Kong bookseller

Tim Godfray, chief executive of The Booksellers Association, has written to the foreign secretary, asking that the government "thoroughly investigates all the facts" relating to the disappearances of missing Hong Kong booksellers, who include British passport-holder Lee Bo. Continue reading at The Bookseller

[ The Bookseller | 2016-01-21 00:00:00 UTC ]
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Authors call for boycott of festivals that do not pay

Joanne Harris and Linda Grant among signatories of letter saying authors have been giving services for free for too longThe fight to ensure literary festivals pay authors appearing at their events has gained momentum after a number of prominent writers, including Linda Grant, Denisa Mina, Joanne... Continue reading at The Guardian

[ The Guardian | 2016-01-15 00:00:00 UTC ]
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When They Got the Call: PW Speaks with the 2016 Newbery, Caldecott, and Printz Winners

PW spoke with the three big winners of the ALA's 2016 Youth Media Awards, about what they were doing when the committee called. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
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Stars who took their final curtain call in 2015

Donna Douglas: American actress known for playing Elly May Clampett in nine seasons of the 60s sitcom The Beverly Hillbillies. When the series finished, she became a real estate agent, gospel singer and children's book author. Died January 1, from pancreatic cancer, aged 81. Continue reading at Stuff

[ Stuff | 2016-01-06 00:00:00 UTC ]
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'Festive Penguin Selection Box' to pop up in London

Penguin has been wishing shoppers "seasons readings" with book giveaways in Manchester and London as part of a new Christmas campaign. Continue reading at The Bookseller

[ The Bookseller | 2015-12-17 00:00:00 UTC ]
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Big-Box Bookstores Don’t Have to Die

You could say I have a sentimental attachment to the chain bookstore. Growing up in an intellectually impoverished American suburb, I spent much of my free time in now-defunct locations of Borders and Barnes & Noble. I read garbage, mostly: popular history magazines, Star Trek novelizations,... Continue reading at Slate

[ Slate | 2015-12-15 00:00:00 UTC ]
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Diversity drive on track in children's, but call for more BAME authors

Authors, agents and publishers have praised the increase in the number of books with lesbian, gay, bisexual and transgender (LGBT) and mental health themes in 2015, but added that more needs to be done in terms of publishing BAME (black, Asian and minority ethnic) authors and books that feature... Continue reading at The Bookseller

[ The Bookseller | 2015-12-14 00:00:00 UTC ]
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'Assurances' for booksellers in wake of PRH e-lending trial

The book trade must "work together" to navigate potential disadvantages of ebook lending, the chief executive of the Booksellers Association, Tim Godfray, has said. Continue reading at The Bookseller

[ The Bookseller | 2015-12-10 00:00:00 UTC ]
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Maine Indie Breaks Records with 'A Man Called Ove'

Nonesuch Books & Cards, along with its second location in South Portland, have sold 1,000 copies of the Swedish paperback, making the novel the store's top seller since its May release. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
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Islamic State calls San Bernardino shooters 'supporters' as terrorism probe continues

President Obama vowed Saturday that investigators would "get to the bottom" of the San Bernardino massacre as new details emerged about the woman at the center of the terrorism investigation. One of the two assailants, Tashfeen Malik, pledged allegiance to an Islamic State leader in a Facebook... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-06 00:00:00 UTC ]
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Lucy Maud Montgomery: From hat box novelist to Google Doodle tribute

On the Canadian author's birthday, Google honors Lucy Maud Montgomery's famous novel 'Anne of Green Gables.'  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-12-01 00:00:00 UTC ]
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In the Wake of Terror, Hemingway’s “A Moveable Feat” Hits #1 in Paris

Hemingway's celebration of Paris in the 1920s, A Moveable Feast, has hit the top of the French bestseller lists following this month's terror attacks. The post In the Wake of Terror, Hemingway’s “A Moveable Feat” Hits #1 in Paris appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-28 00:00:00 UTC ]
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Alaska parents call for James Dawson book ban

James Dawson has spoken of his frustration that a group of parents in Alaska are trying to get his non-fiction YA title This Book is Gay banned from the local library, saying there are some “hate-filled people in this world”. Continue reading at The Bookseller

[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Publishers answer minister's call to offer schools cheap classics

Major imprints ‘confident’ they can meet schools minister Nick Gibb’s challenge to inspire children with sets of canonical novels at ‘minimal cost’Classic novels such as Great Expectations, Pride and Prejudice and Jane Eyre should be available in secondary schools for all pupils to read,... Continue reading at The Guardian

[ The Guardian | 2015-11-19 00:00:00 UTC ]
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What’s next for Coke’s branded content site, ‘Journey’

Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday

[ Digiday | 2015-11-16 00:00:00 UTC ]
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Facebook Debuts a New Push-Minded App for Publishers Called Notify

Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek

[ AdWeek | 2015-11-11 00:00:00 UTC ]
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