No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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A book warning about the dangers of Brexit is to be sent to all 650 MPs after the public backed an impromptu fundraising campaign set up by a reader. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Hutchinson has acquired world rights in Self-Care for the Real World, a debut lifestyle book from yoga teacher Nadia Narain, and her sister, health food "pioneer" Katia Narain-Phillips, to be co-written with Brigid Moss, health director of Red magazine. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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The Reading Agency's chief executive Sue Wilkinson on how the organisation is revamping World Book Night. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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The Reading Agency has announced a new "targeted approach" for World Book Night 2017 with giveaway titles including authors such as The Bookseller's contributing editor Cathy Rentzenbrink, Polari Prize-winner Paul McVeigh and colouring-in bestseller Millie Marotta. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Macmillan Children's Books (MCB) is launching a campaign, including new publishing and a partnership with London Zoo, to mark 2017 being the 35th anniversary of Rod Campbell’s Dear Zoo. Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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Bookshops are rolling out their Christmas advertising campaigns, with Foyles releasing a video in support of its festive push for the first time. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Cornerstone has initiated countdown for the launch of astronaut Tim Peake's Hello, is this Planet Earth? on 17th November with a full roster of marketing and promotional activity. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Campaigns for Richard Dawkins, Max Porter and Chris Packham are among the winners of the Book Marketing Society awards for the May-August 2016 season. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Clothing brand Barbour is basing its Christmas campaign on Raymond Briggs’ The Snowman and The Snowdog, in a collaboration with Penguin Ventures. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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The Arab world should “use culture rather than guns” to achieve its ends, guests were told at the opening ceremony of the 35th Sharjah International Book Fair, held at the emirate’s exhibition centre this morning (2nd November). Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Anna Smaill’s debut novel The Chimes has won the 2016 World Fantasy Award for Best Novel, beating off competition from authors including Kazuo Ishiguro. Continue reading at The Bookseller
[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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In a combination of analysis, commentary, and rights-center deal-making, the 35th Sharjah fair clarifies issues and opportunities for industry growth. The post Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-02 00:00:00 UTC ]
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Waterstones has pledged to raise more money for Oxfam after an “escalation” in the humanitarian refugee crisis in Europe stemming from war-torn Syria. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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HarperCollins has snapped up world English rights to M., the "extraordinary" debut from Peng Shepherd. Continue reading at The Bookseller
[ The Bookseller | 2016-10-29 00:00:00 UTC ]
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HarperCollins has launched an outdoor marketing campaign for A Sticky Note Guide to Life by cartoonist Instachaaz (Chaz Hutton). Continue reading at The Bookseller
[ The Bookseller | 2016-10-27 00:00:00 UTC ]
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Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Interactive entertainment company To Play For has acquired virtual reality (VR) rights to the Fallow Trilogy by Amy Lankester-Owen, in the first deal for the books. Continue reading at The Bookseller
[ The Bookseller | 2016-10-19 00:00:00 UTC ]
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[Sponsored] Between the sheer volume of digital advertisers in 2016, renewal rates, and cross-platform trends — digital isn’t going away. The post Brave New World for B2B Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-19 00:00:00 UTC ]
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Penguin Random House Children’s has pre-empted the world rights to Twelve Nights, the debut children’s book by Andrew Zurcher, director of studies in English at Queen’s College Cambridge. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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