No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Creative Loafing comes home, and more from around the publishing business. The post Industry Notes: Revenues Climb at UBM | HMP Acquires EMS World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-28 00:00:00 UTC ]
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The Book Marketing Society has revealed the winners of its seasonal awards for September 2016 to January 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-23 00:00:00 UTC ]
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BOYS' SOCCER CITY DIVISION 1 Second round, Wednesday Granada Hills 1, Chavez 0 (OT) Fairfax 7, Canoga Park 4 Birmingham 2, Sotomayor 1 Marquez 4, Huntington Park 1 El Camino Real 2, Los Angeles Kennedy 0 Fremont 1, South Gate 0 Sylmar 1, Bell 0 Palisades 3, Arleta 1 Quarterfinals, Friday, 3... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-23 00:00:00 UTC ]
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Archive of artworks from a century of the imprint’s simple, wholesome worldview go on display at Museum of English Rural LifeIf all you knew of the world came from a Ladybird book, you would be forgiven for believing factories are always shining temples of industry and optimism rather than... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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How the two-year-old trade magazine assumed a leadership role in one of America's fastest growing industries. The post At mg Magazine, a Former AVN Exec Looks to Light Up the Cannabis World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-22 00:00:00 UTC ]
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World Book Day is introducing a raft of new projects to mark its 20th anniversary on Thursday 2nd March. Booksellers are also gearing up to celebrate the anniversary with a flurry of activity. Continue reading at The Bookseller
[ The Bookseller | 2017-02-20 00:00:00 UTC ]
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Book Aid International has teamed up with 20 stars of the children’s book world to celebrate the 20th anniversary of World Book Day (WBD). Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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BOYS' SOCCER CITY DIVISION 1 First round, Friday, 3 p.m. #17 Locke at #16 Chavez #20 Contreras at #13 Huntington Park #19 South East at #14 Los Angeles Kennedy #18 Hollywood at #15 Arleta Second round, Feb. 22, 3 p.m. Chavez/Locke winner at #1 Granada Hills #9 Canoga Park at #8 Fairfax #12... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-16 00:00:00 UTC ]
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Man Booker shortlisted author Graeme Macrae Burnet has backed a national campaign against Scottish library cuts, launching today (14th February). Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Like every tried and true fairytale, Promised Land had romance, a villain and in the end, love overcame hate. Continue reading at Stuff
[ Stuff | 2017-02-15 00:00:00 UTC ]
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Penguin Random House has launched a promotional Twitter campaign for MP Jess Phillips' book Everywoman (Hutchinson), in which every tweet hashtagged #EVERYWOMAN will see a book donated to domestic abuse charity Women’s Aid. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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The ascent of Donald Trump has proved Neil Postman’s argument in Amusing Ourselves to Death was right. Here’s what we can do about itOver the last year, as the presidential campaign grew increasingly bizarre and Donald Trump took us places we had never been before, I saw a spike in media... Continue reading at The Guardian
[ The Guardian | 2017-02-02 00:00:00 UTC ]
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For Academic Book Week Sarah Stanton tells us about her role as Shakespeare publisher for Cambridge University Press. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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Management have moved to reassure staff and writers that selling the 47% holding will not affect business, but authors and agents express uneaseAuthors and staff have reacted cautiously to news that Pearson is to sell its stake in Penguin Random House (PRH), the world’s biggest publisher and... Continue reading at The Guardian
[ The Guardian | 2017-01-18 00:00:00 UTC ]
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From Greece, Norway, Iceland, and the UK, the DBW 2017 Fellows speak about their successes, their challenges, and why they're traveling to the conference. The post A Few Words With Digital Book World’s International Fellows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-17 00:00:00 UTC ]
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We travel the globe this month with tales from Canada, New York City, Somalia, and the old West. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-01-13 00:00:00 UTC ]
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Academic and educational publisher Cambridge University Press has appointed Brigitte Shull, most recently v.p. of Management, Business, Economics and Political Science Publishing at Springer Nature, to the newly-created role of senior vice president for Academic Publishing in the Americas. Continue reading at The Bookseller
[ The Bookseller | 2017-01-07 00:00:00 UTC ]
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Gary Vaynerchuk is a wine blogger turned entrepreneurs’ self-help guru. He talks about fake news, fear of change and the future for social mediaBorn in 1975 in Belarus, Gary Vaynerchuk moved to the US with his family when he was three, part of the mass emigration of Soviet Jews agreed in the... Continue reading at The Guardian
[ The Guardian | 2017-01-01 00:00:00 UTC ]
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HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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