No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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An economics professor takes a global journey through the world of wine, with stops in Syria, Lebanon, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-16 00:00:00 UTC ]
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Calling for 'a more open dialogue regionally and internationally,' Bodour Al Qasimi accepts UNESCO's designation of Sharjah as World Book Capital 2019. The post Bokova and Al Qasimi Certify Sharjah as UNESCO World Book Capital 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-11 00:00:00 UTC ]
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Calling for 'a more open dialogue regionally and internationally,' Bodour Al Qasimi accepts UNESCO's designation of Sharjah as World Book City 2019. The post Bokova and Al Qasimi Certify Sharjah as UNESCO World Book City 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-11 00:00:00 UTC ]
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As her wizarding world returns to the stage and screen, Rowling’s $95m pushes James Patterson into second place with $87mJK Rowling will need to reserve a particularly large vault at Gringotts bank after a bumper year for the Harry Potter novelist magicked her back to the No 1 spot on Forbes’... Continue reading at The Guardian
[ The Guardian | 2017-08-03 00:00:00 UTC ]
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The chairman and editor-in-chief of Knopf remembers Jones, the storied editor who reclaimed Anne Frank's diaries from the slush pile and made Julia Child a household name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-02 00:00:00 UTC ]
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Twenty-three years ago, Jeff Bezos was selling books out of his garage. On Thursday, the Amazon chief executive at least temporarily dethroned Bill Gates as the richest person in the world. Following a 1.3% jump in Amazon.com Inc. shares Thursday morning, Bezos, 53, was worth as much as $91.3... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-27 00:00:00 UTC ]
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Nancy Roberts, previously global operations director at Cambridge University Press, is launching a new consultancy to help tackle gender inequality in publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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In the spirit of Christopher Nolan's new film, 'Dunkirk,' here are three new titles in which everyday people fight to survive and commit unsung acts of heroism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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PW's Louisa Ermelino reports on the robust book culture scene in and around the Glastonbury festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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Historian Dan Jones and Brazilian artist Marina Amaral are collaborating on a "major" new history of the world, The Colour of Time, to be published by Head of Zeus. Continue reading at The Bookseller
[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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Our history, as individuals and as societies and cultures, is inextricably and necessarily intertwined with documenting things. And despite ever more technology, that will never change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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Ten years ago, publishers might have struggled to find the emirate on a map. Today, it's home to a blossoming book scene, the Sharjah International Book Fair, and the hot Arabic-language kids' publisher Kalimat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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On 11th July 1997, The Bookseller interviewed Jo Rowling, then a little-known author, about her first novel - Harry Potter and the Philosopher's Stone. To mark 20 years since the release of the first Harry Potter novel, we republish that interview, conducted by The Bookseller's then children's... Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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New recognition for efforts that Sharjah's royal family and civic leadership have made, Sharjah follows Athens 2018 in the "World Book Capital" designation. The post UNESCO Names the UAE’s Sharjah World Book Capital 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-26 00:00:00 UTC ]
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Leading figures have urged the publishing industry to pool its data and money to create a cross-industry campaign about the value of books and reading. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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Pottermore has launched its Wizarding World Book Club community pages and revealed the first themes up for discussion online. Continue reading at The Bookseller
[ The Bookseller | 2017-06-20 00:00:00 UTC ]
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Audiobook Month continues in the US as the UK's #LoveAudio week kicks in. In both markets, research shows audio formats are popular with many men. The post UK’s Publishers Association Opens Its #LoveAudio Campaign Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-19 00:00:00 UTC ]
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