No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Klaus Humann, publisher of Aladin Verlag in Germany, talks about small publishing houses and his global search for children's books and illustrators. The post Better Children’s Books for a Better World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-04 00:00:00 UTC ]
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Scholastic has signed a deal to publish a new series of books based on the World of Warcraft game franchise for readers aged 8-12. Continue reading at The Bookseller
[ The Bookseller | 2016-03-31 00:00:00 UTC ]
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World of Warcraft has been around for more than a decade, fleshing out the world of Azeroth with new lands, stories and characters. Its subscriber base is slowly shrinking, but the Warcraft brand continues to evolve through games like Hearthstone and... Continue reading at Engadget
[ Engadget | 2016-03-31 00:00:00 UTC ]
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Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
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Imagine being transported onto the pages of a gritty, noir-esque, black-and-white graphic novel. The Chilean ensemble Teatrocinema closely replicates that experience, bringing its provocative, digital mash-up of live art and cinematic storytelling to the REDCAT this week with its production of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-26 00:00:00 UTC ]
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Former Galaxy defender Omar Gonzalez was among 26 players called up to the U.S. national soccer team Sunday, ahead of two World Cup qualifiers with Guatemala. The team, which will gather for training in Miami, plays Friday in Guatemala City (7 p.m. PT beINSport, NBC Universo) and March 29 in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-21 00:00:00 UTC ]
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Mandy Hill, m.d. of the academic publishing division at Cambridge University Press, has said 2016 "is going to end for us as a very tough year", with the business facing "big internal changes which will result in reduced output". Continue reading at The Bookseller
[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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The force was with World Book Day last week as The Escape: Star Wars (Egmont) claimed the number one spot from Mary Berry’s Foolproof Cooking (BBC) and all 10 WBD titles charted inside the top 15. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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This year's Digital Book World seems to be off to a start led by inquiry, guidance, and a pressing question: what's next? The post ‘Transformation’ at Digital Book World: Wide-Eyed and Learning appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
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The upcoming movie 'Fantastic Beasts and Where to Find Them,' based in the world of 'Harry Potter,' is set in America. Upcoming stories published on the site Pottermore will reveal more about the magical culture in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-09 00:00:00 UTC ]
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The upcoming movie 'Fantastic Beasts and Where to Find Them,' based in the world of 'Harry Potter,' is set in America. Upcoming stories published on the site Pottermore will reveal more about the magical culture in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-08 00:00:00 UTC ]
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On the first day of Digital Book World, the children's market focused on gains and print loyalty, and workshops explored the digital development of sales and audience. The post ‘The Persistence of Print’ at Digital Book World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
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Landscapes of fanciful worlds. Collages that take on violence, race and militarism. And a work that explores 20th century history in video. Plus: The long-running influence of Marcel Duchamp. Here are five exhibitions and events to see in Los Angeles and beyond in the coming week: "Duchamp to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-04 00:00:00 UTC ]
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There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once... Continue reading at The Guardian
[ The Guardian | 2016-03-03 00:00:00 UTC ]
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Over 100 campaigners gathered last night to protest the eviction of London's Feminist Library from the building that has housed it for 30 years. Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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One of the goals of the U.S./Cuba Publishing Mission was to facilitate discussion about the cultural ties between U.S. and Cuban publishers. Although the U.S. trade embargo with Cuba has cast a long shadow--commercial trade between U.S. firms and Cuban ones remains illegal--publishers remain... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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Independent publisher Alma Books has signed a middle-grade story about what happened to all the pets in World War Two by Miriam Halahmy. Continue reading at The Bookseller
[ The Bookseller | 2016-02-16 00:00:00 UTC ]
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The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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At the new Future! Publish event in Berlin, HarperCollins' Chantal Restivo-Alessi talks about publishing when 'digital is here to stay.' The post ‘A Hybrid World’: HarperCollins’ Restivo-Alessi in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-07 00:00:00 UTC ]
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Online community Toppsta is partnering with World Book Day this year, providing reviews of the £1 titles in the run-up to the day itself on 3rd March. Continue reading at The Bookseller
[ The Bookseller | 2016-02-06 00:00:00 UTC ]
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