Some of the digital media brands most associated with men are starting to either broaden their focus beyond traditional bro content or clean up their act a bit, all the better to attract readers of all genders and play nice with much-coveted advertisers.It seems that few brands these days really want to be seen as being for men, which is notable considering that a bunch of blatantly female-focused publications -- Bustle, Broadly, Lenny Letter, Motto, among them -- have arrived over the past few years. (One notable example is Beta Male, a New York magazine popup blog that attracted some internet ire along with a solid readership.)Thrillist Media Group, for example, is often described as being for millennial men. But the company would like to change that perception. "Over the last year or so, Thrillist has been shifting beyond being a solely male-focused media brand," a spokeswoman told Ad Age as she declined an interview request for an article about men's media. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-09-30 00:00:00 UTC ]
News tagged with:
#attract readers
#lenny letter
The publisher has bought a Bloomington, Ind.-based company called Author Solutions, which so far has attracted 150,000 authors releasing their own books. Continue reading at The New York Times
[ The New York Times | 2012-07-19 00:00:00 UTC ]
More news stories like this |
HOUSTON, TX - February 6, 2012 - Macari-Healey Publishing Company, LLC, of Golden, Colorado has purchased Community Media of Colorado from ASP Westward. The Houston-based newspaper publisher had owned CMC since 2002. ASP Westward also ope ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-06 00:00:00 UTC ]
More news stories like this |
Rupert Murdoch's US media giant News Corp is expanding its presence in the Middle East media market and beyond by agreeing to acquire a minority stake in Dubai-based media company Moby Group. Under the deal, News Corp will relinquish its 50 per ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#minority stake
We believe contextualized commerce is the future, says Michela OConnor Abrams, president and publisher of Dwell. We believe everybody, no matter from which point theyre starting, now is going in that direction. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media company
In a white paper titled The Media Company of the Future: The Revolution Goes On, consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against New world... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital age
#media company
#business model
#stay competitive
Expect much higher capital expense costs and much greater need for in-house digital development skill. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#execs imagine
#media company
Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social... Continue reading at AdWeek
[ AdWeek | 2021-12-13 22:11:18 UTC ]
More news stories like this | News stories tagged with:
#vox media
#people familiar
#combined company
#social platforms
#advertising budgets
#digital media
DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at Digiday
[ Digiday | 2023-09-14 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#media execs
#talk shop
#publishing execs
#publishing summit
The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week
[ Media Week | 2023-07-12 08:53:16 UTC ]
More news stories like this | News stories tagged with:
#company claims
#digital media
Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News
[ ABC News | 2023-05-15 11:47:06 UTC ]
More news stories like this | News stories tagged with:
#vice media
#meteoric rise
#digital media
Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday
[ Digiday | 2022-09-08 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#digital media
In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday
[ Digiday | 2022-07-28 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#digital media
Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#digital media
Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian
[ The Guardian | 2022-05-06 10:11:30 UTC ]
More news stories like this | News stories tagged with:
#digital media
My Body by Emily Ratajkowski (Quercus) dominated the media this week as her essay collection featured in the Guardian, Telegraph, Times, Evening Standard, Financial Times, New York Times, New Statesman, Independent, Observer, Atlantic, Forbes, New Yorker, iNews and Irish Times. Continue reading at The Bookseller
[ The Bookseller | 2021-11-14 21:10:39 UTC ]
More news stories like this | News stories tagged with:
#evening standard
Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday
[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with:
#supply-chain issues
#digital media
On the company's 40th anniversary this month, CEO and founder Stephen Strang announced he has restructured the company to 'streamline' operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#40th anniversary
Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-03-23 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Social Sentinel technology scans and analyzes digital content to identify potential safety and security threats, according to Richfield-based Navigate360. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-10-27 16:39:45 UTC ]
More news stories like this | News stories tagged with:
#digital content
Active Interest Media has sold off its healthy living, fitness and outdoor divisions, collectively representing several of its largest publications, to Pocket Outdoor Media, a Colorado-based publisher of a handful of enthusiast magazines, the two companies announced Tuesday. Included in the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-30 21:15:44 UTC ]
More news stories like this | News stories tagged with:
#bankruptcy auction
#present moment
#natural fit
#daily basis
#prepared statement
#inspire people