In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry, Discover Financial and United Airlines, stated its support for the boycott. A day later, outdoor apparel brand The North Face said it would halt paid advertising on Facebook-owned properties until the company implemented stricter policies to halt the spread of "racist, violent or hateful content and misinformation" on its platforms. In the four days since, outdoor retailers REI and Eddie Bauer and The North Face competitor Patagonia, as well as a handful of smaller tech brands, have announced similar pledges. Although execs at General Motors and Unilever fell short of fully committing to the boycott despite expressing sympathy for the cause in a Wall Street Journal report Monday, it's clear that the message is being heard by marketers ever mindful of ensuring that the environments in which their advertisements appear align with their public-facing corporate values. For publishers, who have long positioned themselves as brand-safe advertising alternatives to tech platforms, unprecedented scrutiny of Facebook's $80 billion global advertising business could mean a chance to recoup some lost ground. "It does present an opportunity," said an executive at a large digital media company,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
Apple Daily founder and pro-democracy activist returns to office following arrest under national security lawThe Hong Kong pro-democracy figure and media mogul Jimmy Lai received a hero’s welcome as he returned to his newspaper after being arrested on allegations of foreign collusion, while... Continue reading at The Guardian
[ The Guardian | 2020-08-12 09:31:31 UTC ]
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Podcast and video business with more than 100,000 subscribers sold to All3Media-owned firmBroadcaster Dan Snow has sold his Netflix-style streaming service and popular podcast business to Little Dot Studios, the digital content firm owned by Fleabag and 1917 producer All3Media.Snow, a favourite... Continue reading at The Guardian
[ The Guardian | 2020-08-11 11:47:47 UTC ]
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Interviews Richard van Leeuwen is a senior lecturer in Islamic studies at the University of Amsterdam. This year, he won the 2020 Sheikh Zayed Book Award in the Arabic Culture in Other Languages category for his book The Thousand and One Nights and... Continue reading at World Literature Today
[ World Literature Today | 2020-08-10 20:32:46 UTC ]
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"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at AdWeek
[ AdWeek | 2020-08-03 04:00:52 UTC ]
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The year 1975 was notable for a few reasons: the debut of Saturday Night Live, the disappearance of Jimmy Hoffa, Patty Hearst landed on the FBI’s Most Wanted list, the Vietnam War came to an end, and Bruce Springsteen released his hit album Born to Run. That summer the movie Jaws would reign... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-31 08:48:30 UTC ]
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Yesterday, four of the most powerful men on earth—Mark Zuckerberg, of Facebook; Jeff Bezos, of Amazon; Tim Cook, of Apple; and Sundar Pichai, of Alphabet, which owns Google and YouTube—were dragged to Capitol Hill (well, a videoconference) to answer to a subcommittee of the House of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-30 12:26:10 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek
[ AdWeek | 2020-07-28 21:26:52 UTC ]
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After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek
[ AdWeek | 2020-07-28 19:52:06 UTC ]
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Hearst Magazines named an interim president a day before what would've been Troy Young's second anniversary in the role. Executive vice president and chief financial officer Debi Chirichella will serve in the interim position. Young resigned late Thursday after he and the company spent the week... Continue reading at AdWeek
[ AdWeek | 2020-07-24 20:14:14 UTC ]
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[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Hearst initially stood by Young amid allegations of inappropriate behavior, but later announced he was resigning effective immediately. The post Hearst Magazines President Troy Young Resigns After NYT Report appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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This week Dave Miller, who hosts a daily talk show on Oregon Public Broadcasting, interviewed “two very tired people”: Tuck Woodstock and Sergio Olmos, both independent journalists. Since late May, daily protests in solidarity with Black lives and against police brutality have taken place in... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-24 12:18:51 UTC ]
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek
[ AdWeek | 2020-07-24 10:45:52 UTC ]
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Troy Young, president of Hearst Magazines, resigned today after a damning New York Times profile detailed inappropriate workplace behavior. Young reportedly made rude, sexually offensive jokes and fostered what employees described as a toxic culture among Hearst Magazines' brands, including... Continue reading at AdWeek
[ AdWeek | 2020-07-24 00:32:53 UTC ]
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The climate crisis has no sympathy for the crowded news cycle, or our fried minds. Yesterday, a group of researchers published a paper in which they substantially narrowed the projected temperature range for global heating should carbon dioxide emissions double from preindustrial levels; the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-23 11:47:25 UTC ]
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At Cosmopolitan staff meetings, workers complain of discrimination and tokenism. Former employees say Hearst Magazines president Troy Young made sexually offensive remarks. Continue reading at The New York Times
[ The New York Times | 2020-07-22 15:31:50 UTC ]
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