In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry, Discover Financial and United Airlines, stated its support for the boycott. A day later, outdoor apparel brand The North Face said it would halt paid advertising on Facebook-owned properties until the company implemented stricter policies to halt the spread of "racist, violent or hateful content and misinformation" on its platforms. In the four days since, outdoor retailers REI and Eddie Bauer and The North Face competitor Patagonia, as well as a handful of smaller tech brands, have announced similar pledges. Although execs at General Motors and Unilever fell short of fully committing to the boycott despite expressing sympathy for the cause in a Wall Street Journal report Monday, it's clear that the message is being heard by marketers ever mindful of ensuring that the environments in which their advertisements appear align with their public-facing corporate values. For publishers, who have long positioned themselves as brand-safe advertising alternatives to tech platforms, unprecedented scrutiny of Facebook's $80 billion global advertising business could mean a chance to recoup some lost ground. "It does present an opportunity," said an executive at a large digital media company,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week
[ Media Week | 2020-10-12 09:21:30 UTC ]
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Placing boundaries on your screen time will help you get back to business after touching your technology too much. For some of us, social media and digital content have been our saving graces during the pandemic—a critical way to stay in the know, keep connected, and maintain relationships. But... Continue reading at Fast Company
[ Fast Company | 2020-10-07 08:00:20 UTC ]
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This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions. The post Vox Media, Productsup and Zephr join this year’s Digiday... Continue reading at Digiday
[ Digiday | 2020-10-06 18:30:44 UTC ]
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On Wednesday, Black Lives Matter protesters in Louisville and around the world waited with bated breath for an announcement from Daniel Cameron, Kentucky’s attorney general: a charging decision, or lack thereof, in the case of Breonna Taylor, an emergency medical technician who was killed by... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-09-25 12:37:49 UTC ]
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After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week
[ Media Week | 2020-09-21 15:04:05 UTC ]
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Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
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Last month, the Senate Intelligence Committee published a damning bipartisan report on Russia’s meddling in the 2016 election. Since then, we’ve heard more about what Russia may be up to in 2020. A week ago, Brian Murphy, a senior official at the Department of Homeland Security, filed a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-09-15 12:30:41 UTC ]
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Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-03 21:40:05 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-02 17:42:58 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week
[ Media Week | 2020-09-02 14:20:09 UTC ]
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Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-26 04:01:12 UTC ]
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Early yesterday morning, Steve Bannon, the former head of Breitbart and the Trump campaign, was drinking coffee on the deck of a $35-million yacht off the coast of Connecticut—as populist rabble-rousers are wont to do—when federal agents came on board and arrested him. Bannon stands accused of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-21 12:31:00 UTC ]
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Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting discrimination. The post Sky News, Hearst UK and RT are Digiday Media Awards Europe winners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-21 10:00:09 UTC ]
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Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-21 04:01:50 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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For years, Penny Muse Abernathy—the Knight Chair in Journalism and Digital Media Economics at the UNC Hussman School of Journalism—has been studying the disintegration of journalism’s traditional business model, mapping losses of physical newsrooms across the United States. The current financial... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-19 12:57:27 UTC ]
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In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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Launching a digital media company looking to take over the role of local newspapers is a tricky undertaking, even without calculating a looming recession. The post ‘This is not your grandfather’s Patch’: Lookout Local wants to be the modern local news of Santa Cruz appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-17 04:01:53 UTC ]
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