To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
News tagged with:
#media companies
Random House enjoyed a record year in 2012, with worldwide sales up 23% and profits up by 76%. In... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#successful year
#record year
#worldwide sales
In China children's books are for indoctrinating good citizens and instilling morals, but elsewhere, kids books are becoming increasingly entertaining, enticing and personal. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kids books
#china children
Pulitzer Prize-winner Junot Díaz has won the £30,000 Sunday Times Short Story Award... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this |
Fairfax Media is rolling out a number of initiatives this year as part of its ‘Fairfax of the Future’ strategy which aims to streamline operations and support the publisher’s shift to multi-platform delivery. The compa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fairfax media
#streamline operations
EWIP's annual Exceptional Women in Publishing conference was held earlier this month in San Fancisco. The event marked its fifth anniversary, while the organization itself notched its fifteenth year in operation. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifteenth year
#publishing conference
The spinoff of Time Inc. to create the world's largest publicly-traded magazine publisher may be just the beginning of deals for the owner of People and Sports Illustrated.With analysts estimating an enterprise value of about $3.9 billion—a measure of what it could cost to buy a company—an... Continue reading at Crains New York
[ Crains New York | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jeff bewkes
#declining revenues
#evolving industry
#makes sense
#strategic alternatives
World Book Night UK will be holding its main event in Liverpool this year, in a collaboration... Continue reading at The Bookseller
[ The Bookseller | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#flagship event
#main event
That is: The magazine publisher thinks his industry can come back. Here's his plan. Continue reading at AllThingsD
[ AllThingsD | 2013-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david carey
Back in the 1980s—before bookstores began weighing the addition of cafes, possibly with wine and beer licenses—stores like Louie’s Bookstore Café in Baltimore and Trident Booksellers & Café in Boston aimed specifically to integrate food for the mind and the body. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
More news stories like this |
An era came to an end last week when Time Warner announced it would be spinning off its storied magazine division by the close of the year, leaving the owner of People, InStyle, Fortune, Sports Illustrated and, of course, Time to fend for itself as a publicly traded Time Inc. The announcement... Continue reading at Crains New York
[ Crains New York | 2013-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#television networks
#public company
#publishing powerhouse
#print advertising
#share price
#news leaked
#—matthew flamm
On Thursday, Time Warner investors were giving the thumbs up to Wednesday's announcement that the media giant would be spinning off its troubled magazine division—pushing shares up 2% in midday trading, on top of the 6% increase that followed reports last month of a sale of Time Inc.But magazine... Continue reading at Crains New York
[ Crains New York | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading titles
#including people
#real simple
#operating income
#$420 million
#significant amount
#magazine business
IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week
[ Media Week | 2013-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipc media
#publishing arm
Stephenie Meyer, author of the Twilight series, will be holding an event in the UK next week for... Continue reading at The Bookseller
[ The Bookseller | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#waterstones event
#stephenie meyer
#twilight series
Human Events, the venerable Washington-based conservative newspaper, will cease publishing its weekly print edition after nearly 70 years but will continue to operate its popular websites, the publisher announced Wednesday. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular websites
#publisher announced
Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading publishers
#rubicon project
At the Tools of Change conference in New York City earlier this month, American Booksellers Association CEO Oren Teicher spoke about an “indie renaissance” marked by strong sales and an increase in membership. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#change conference
#strong sales
The finalists for the 33rd L.A. Times Book Prizes were announced Thursday morning. Two authors -- Margaret Atwood and Kevin Starr -- will also receive special recognition. This post has been updated; see below for details. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-21 00:00:00 UTC ]
More news stories like this |
The publishers of UK's Stork Books argue that major publishers and the media in the UK and USA underestimate the audience for translated books and are making a big mistake. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major publishers
#translated books
According to Fortune, the media giant is meeting with a reps from Meredith--but nothing's been confirmed. Could Time Warner be following in the steps of News Corp. and considering spinning off its publishing division? According to a report by Fortune (a Time Inc. publication), the media... Continue reading at Fast Company
[ Fast Company | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing division
#media company
#potential buyer
#real simple
#sports illustrated
Children's publisher Chicken House and the Times are on the way to choosing the title that... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this |