iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

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Latest Humble ebook Bundle lets you pick your own price for unicorns, Wheaton

For the next two weeks, you can snag four ebooks for whatever price you want with the second Humble ebook Bundle. As always, each contribution benefits whoever you prefer, be it the authors, charity, Humble itself or a combination of the three. If you want access to all six books, as per the... Continue reading at Engadget

[ Engadget | 2013-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #humble mumble #humble bundle

Library event for Zadie Smith

Novelist Zadie Smith will help promote reading groups and libraries with a reading at Swiss... Continue reading at The Bookseller

[ The Bookseller | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zadie smith

Why Is Apple Still Wrangling Over E-Books?

A question hangs over Apple Inc.'s ebooks trial: Why is Apple fighting the U.S. Department of Justice when the book publishers the agency also sued chose to settle? Continue reading at AllThingsD

[ AllThingsD | 2013-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple fighting #book publishers

Russia’s Ebook Market Doubles in 2012, But Still Plagued by Piracy

The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Developing Collections ‘By Any Means Necessay’

Some call it multicultural, some call it Africana, some call it a “special collection.” PW spoke with librarians about collecting materials for and by African-Americans for public, school and academic libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special collection #pw spoke #academic libraries

Japan’s Ebook Market Valued at $740 million for 2012

Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #preliminary results #ebook market

Apple e-mails are at the center of the DOJ ebook price-fixing trial

The Justice Department’s ebook price fixing trial – alleging that Apple conspired to raise ebook prices – is scheduled to end this week. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #apple conspired

E-book price-fixing trial: Will the judge come down on the side of Apple?

Judge Denise Cote seemed inclined to rule for the Department of Justice at the beginning of the trial, but her remarks as the case closed seemed to indicate a shift towards Apple's side. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-26 00:00:00 UTC ]
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BMS marketing awards shortlists revealed

Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles ranging #fifty shades

Spending Review cuts 'mean more library closures'

Library campaigners are braced for a further round of cuts as the Government unveils the latest... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures #library campaigners

Why Apple Loses

During the opening moments of last week’s summations in Apple’s ebook price-fixing trial, Judge Denise Cote interjected with a question for Orin Snyder, Apple’s lead attorney. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple loses #orin snyder

Building the Market for Ebooks in Colombia

E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers

Apple ebook trial concluding

The Apple/ DoJ ebook price fixing trial will enter its final sessions later today (20th June),... Continue reading at The Bookseller

[ The Bookseller | 2013-06-20 00:00:00 UTC ]
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Apple, Amazon and the Disgruntled Publishers

“They had a relationship that was not positive. You heard a lot of negative things from them.” – Apple media boss Eddy Cue, testifying during the DOJ antitrust trial Monday, describing the way book publishers viewed Amazon, circa 2009 Continue reading at AllThingsD

[ AllThingsD | 2013-06-17 00:00:00 UTC ]
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German market rise follows flat 2012

A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller

[ The Bookseller | 2013-06-17 00:00:00 UTC ]
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Apple executive Eddy Cue defends ebook deals at antitrust trial

Government lawyers allege the agreements Apple signed in 2010 with five publishers amounted to a conspiracy to get consumers to pay more for electronic books.NEW YORK — Eddy Cue, the Apple Inc. executive in charge of negotiating the company's controversial ebook deals, defended how the tech... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antitrust trial #electronic books #online bookstore #witness stand

Apple's Cue Says Publishers Pushed for Higher E-Book Prices

The man the Department of Justice calls the "chief ringleader" of Apple's alleged conspiracy to raise ebook prices finally takes the stand in the government's price-fixing case against Apple. Continue reading at AllThingsD

[ AllThingsD | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price-fixing case

Apple’s Cue Felt Pressure to Finish E-Book Deals for Jobs

Apple Inc. (AAPL) executive Eddy Cue told a judge he felt extra pressure to reach deals with ebook publishers in time for the introduction of the iPad in 2010 because of company cofounder Steve Jobs’s precarious health. “Steve ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook publishers

Survey Shows Amazon Leads Japan in Ebook Sales, Apple Already Second

A new survey in Japan shows that Amazon's Kindle is leading the market for ebook sales, with Apple (launched in March) second, followed by Kinokuniya's Kinoppy, Sony's Reader Store and Kobo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales

Is Steve Jobs Message a Smoking Gun in Apple E-Book Case?

Apple may not have been quite as indifferent to publishers' deals with Amazon as it professes to be. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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