iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

Other Publishing stories related to: 'iOS9 and the iPad Pro: what the latest Apple event means for marketing'


Cressida Cowell to live-stream schools event

Author Cressida Cowell will make a free virtual author appearance for schools and libraries on... Continue reading at The Bookseller

[ The Bookseller | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cressida cowell


Apple Says DOJ's E-Book Remedies Are Biased in Amazon's Favor

"Plaintiffs are seeking a remedy that would give Amazon significant competitive advantage over Apple -- an advantage it is neither entitled to nor deserves." Continue reading at AllThingsD

[ AllThingsD | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple --


DOJ offers to cut injunction time in Apple ebook case, stays firm on key points

The US Justice Department was insistent that its proposed injunction against Apple for alleged ebook price fixing was the proper remedy earlier this month, but it's now willing to budge on that somewhat. As Reuters reports, the DOJ has offered to cut the length of the injunction from ten to five... Continue reading at Engadget

[ Engadget | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key points #justice department #publishers starting #external monitor #harsh criticism #antitrust laws #latest proposal


Tech firms' responses to latest NSA disclosures cloud the truth, experts say

Technology companies may be hiding behind legal jargon to avoid being more forthcoming in their responses to new documents on government surveillance that were disclosed Friday, some experts say. Internet and software companies including Microsoft, Yahoo, Google and Facebook “are legally... Continue reading at PC World

[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #government surveillance #technology companies #tech firms #data collection


Justice Department scolds Apple while seeking lighter ebook penalties

Even as federal antitrust lawyers proposed a slight reduction in their proposed penalties in the Apple ebook case, they stepped up their criticism of the company for continuing to insist it did nothing wrong.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-23 00:00:00 UTC ]
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Six iPad Magazines That Are Changing The Publishing Business

Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky,... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #good start


iPad and iPhone Uses Differ Sharply

Publishers looking to develop their presence on smartphones and tablets need to remember that the two are separate entities. Design and utility needs to be customized for each. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-16 00:00:00 UTC ]
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Bloomsbury Goes Global with Marketing Plans

In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury announced #global approach #marketing plans


Damages in Apple E-Book Case to Be Decided in May

U.S. District Judge Denise Cote, the jurist who ruled last month that Apple illegally conspired with five major publishers to raise prices of ebooks, has set a date for the trial that will determine the damages Apple owes. In an order issued this week, Cote said that barring some earlier... Continue reading at AllThingsD

[ AllThingsD | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #raise prices #dollars --


Haruki Murakami's latest novel to be published in the U.S. in 2014

The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling spectacularly -- particularly for a work of complex literary fiction.The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami


E-book trial: judge has suggestions for enforcing the guilty verdict against Apple

A DOJ lawyer shot down the objections of publishers over suggested measures for Apple, while the judge involved in the ebook price fixing case offered a modified version of the DOJ proposal. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book trial #guilty verdict


Judge denies Apple's request to suspend ebook antitrust ruling

Apple, in its ongoing battle over an ebook price fixing scandal, has been dealt yet another setback. Last month, Judge Denise Cote ruled that Apple had violated antitrust laws in conspiring with publishers to raise ebook prices. Cupertino asked for a temporary suspension of her ruling while it... Continue reading at Engadget

[ Engadget | 2013-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company maintains #justice department #losing battle #agency pricing


Judge scolds Apple for lack of remorse in ebook antitrust case

A federal judge took Apple to task on Friday for showing no contrition about potentially defrauding its customers of hundreds of millions of dollars. "None of the publishers nor Apple have expressed any remorse" about colluding to fix electronic book prices in 2010, said District Judge Denise... Continue reading at PC World

[ PC World | 2013-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #federal judge #business practices


DOJ defends Apple ebook price fixing injunction, says publishers had it easy

The US Department of Justice isn't buying publishers' arguments that proposed injunctions against Apple for alleged ebook price fixing are excessive and contradictory. DOJ attorney Lawrence Buterman claims in a response letter that the penalties against Apple are necessarily harsher, since it... Continue reading at Engadget

[ Engadget | 2013-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency pricing #giving amazon


Publishers join Apple in objecting to proposed measures by the DOJ

Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proposed measures


Publishers fight Apple ebook ruling

Five major publishers are challenging restrictions imposed on Apple after it was found guilty of ebook price-fixing. Continue reading at BBC World

[ BBC World | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #found guilty #ebook price-fixing


Publishers Object to E-Book Plan for Apple

Five major U.S. publishers objected to the Justice Department's proposal to limit Apple's influence in the electronic books market, saying it would effectively alter their existing settlements with the U.S. government. Continue reading at AllThingsD

[ AllThingsD | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers object #publishers objected #justice department


Publishers object to U.S. punishment for Apple

Publishers who have settled an electronic book pricing dispute with the federal government say they object to penalties the government wants to impose on Apple Inc.A judge ruled in an antitrust case last month that Cupertino, Calif.-based Apple had joined a conspiracy to drive up the price of... Continue reading at Crains New York

[ Crains New York | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #federal government #antitrust case #agency agreements #judge ruled #federal court #justice department


E-book publishers side with Apple, ask DoJ to scrap new price-fixing rules

Apparently Apple isn't the only company thinking the US Department of Justice's recently imposed remedies against it were "draconian." US publishers HarperCollins, Simon & Schuster, Penguin and others have also ganged up on the DOJ with a legal brief opposing the punitive restrictions. In... Continue reading at Engadget

[ Engadget | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #publishing industry #amazon link #online stores #potential harm


Publishers say ebook restrictions would hurt them, not Apple

Five book publishers have objected to restrictions that would be placed on Apple's business after it was found guilty last month of conspiring to fix prices for ebooks.A New York federal judge ruled in July that Apple conspired with the publishers to fix prices for ebooks, snuffing out... Continue reading at PC World

[ PC World | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers objected #apple conspired #book publishers #accused publishers #found guilty #fix prices