iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

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German market rise follows flat 2012

A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller

[ The Bookseller | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers

Apple's Cue Says Publishers Pushed for Higher E-Book Prices

The man the Department of Justice calls the "chief ringleader" of Apple's alleged conspiracy to raise ebook prices finally takes the stand in the government's price-fixing case against Apple. Continue reading at AllThingsD

[ AllThingsD | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price-fixing case

Apple executive Eddy Cue defends ebook deals at antitrust trial

Government lawyers allege the agreements Apple signed in 2010 with five publishers amounted to a conspiracy to get consumers to pay more for electronic books.NEW YORK — Eddy Cue, the Apple Inc. executive in charge of negotiating the company's controversial ebook deals, defended how the tech... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antitrust trial #electronic books #online bookstore #witness stand

Apple’s Cue Felt Pressure to Finish E-Book Deals for Jobs

Apple Inc. (AAPL) executive Eddy Cue told a judge he felt extra pressure to reach deals with ebook publishers in time for the introduction of the iPad in 2010 because of company cofounder Steve Jobs’s precarious health. “Steve ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook publishers

Survey Shows Amazon Leads Japan in Ebook Sales, Apple Already Second

A new survey in Japan shows that Amazon's Kindle is leading the market for ebook sales, with Apple (launched in March) second, followed by Kinokuniya's Kinoppy, Sony's Reader Store and Kobo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales

Is Steve Jobs Message a Smoking Gun in Apple E-Book Case?

Apple may not have been quite as indifferent to publishers' deals with Amazon as it professes to be. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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Amazon's E-Book Deals Were Just as Tough as Apple's

It turns out that Apple isn't the only major ebook retailer that demands "most favored nation" agreements from publishers. Continue reading at AllThingsD

[ AllThingsD | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favored nation

Apple Says Differences in Publisher Deals Belie E-Book Conspiracy Charges

Straightforward, above-board dealings or clever obfuscation? Another one for the judge to decide. Continue reading at AllThingsD

[ AllThingsD | 2013-06-06 00:00:00 UTC ]
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Stars to take part in children's reading event

Celebrities including actor Rupert Everett [pictured] will read to children in London’s... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Shanks: 'We clashed with Apple'

Penguin Group c.e.o. David Shanks has testified in support of Apple on day two of the anti-trust... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #sales operation

E-book trial: Government says Apple conspiracy raised prices

NEW YORK -- Apple and major publishers conspired in a scheme to fix prices on ebooks, costing consumers hundreds of millions of dollars, a U.S. Justice Department attorney argued during the first day of a marquee antitrust trial.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book trial #fix prices

Apple ebook deal 'cost millions'

A deal between Apple and publishers to set the price of ebooks cost customers "hundreds of millions of dollars", a government lawyer claims. Continue reading at BBC World

[ BBC World | 2013-06-04 00:00:00 UTC ]
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Apple, U.S. come out swinging as ebook trial gets underway

Apple cost readers hundreds of million of dollars by conspiring with five major publishers to fix prices, government says. Apple says the antitrust case is bizarre. NEW YORK — Apple Inc. and five major publishers conspired to fix prices on ebooks, costing consumers hundreds of millions of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook trial #major publishers #fix prices #antitrust case

Apple Starts E-Book Trial Monday at a Disadvantage

Apple heads to a U.S. federal court Monday to face civil accusations that it conspired with five publishers to drive up the price of electronic books in the weeks leading up to the 2010 introduction of the iPad. Continue reading at AllThingsD

[ AllThingsD | 2013-06-03 00:00:00 UTC ]
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Minumsa Wins Korean Rights to Murakami’s Latest for Record-setting $1.5 Million

The Minumsa Publishing Group wins the rights to Haruki Murakami's latest novel, for what is said to be a record-breaking 150 million yen (about $1.49 million). Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami

Apple fights US charges over ebooks

Technology giant Apple is to begin its defence against charges by the US government that it colluded to set the prices of ebooks. Continue reading at BBC World

[ BBC World | 2013-06-03 00:00:00 UTC ]
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Apple ebook price-fixing trial about to get underway

The Justice Department will lay out in a civil antitrust trial its accusations that Apple masterminded a cartel with publishers to raise ebook prices.For a company that beat down prices of online music, Apple Inc. finds itself in the odd situation of defending itself against government claims... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fix prices #justice department #government claims #electronic books

How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Sefton and Manchester: libraries latest

Seven libraries look set to close in Sefton in Merseyside after councillors approved plans to... Continue reading at The Bookseller

[ The Bookseller | 2013-05-28 00:00:00 UTC ]
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