Investment pulled on storytelling platform Oolipo

German publisher Bastei Lübbe has pulled its investment of mobile storytelling platform Oolipo, once heralded as "the offspring of a love-affair between Netflix, YouTube, and a Snapchat Story", after it failed to gain traction with users and capture the attention of further investors. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-11-09 00:00:00 UTC ]
News tagged with: #gain traction

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Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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London Book Fair cancelled as major publishers pull out over coronavirus fears

London Book Fair has been cancelled in the wake of the coronavirus outbreak, hours after major publishers said they would not attend. Continue reading at The Bookseller

[ The Bookseller | 2020-03-04 06:57:39 UTC ]
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HarperCollins UK and S&S UK pull out of London Book Fair

HarperCollins UK and Simon & Schuster have joined the rest of the Big Five publishers in announcing they are not attending the London Book Fair following the coronavirus outbreak. Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 22:29:32 UTC ]
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Coronavirus: Penguin Random House Pulls out of London Book Fair

The worldwide system of Penguin Random House, world's largest book publisher, has pulled out of London Book Fair amid the mounting COVID-19 outbreak. The post Coronavirus: Penguin Random House Pulls out of London Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-03 16:18:52 UTC ]
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Pan Macmillan pulls out of London Book Fair

Pan Macmillan has announced it is pulling out of the London Book Fair this year following concerns about coronavirus. Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 23:12:42 UTC ]
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AAP's future in doubt as Nine and News Corp reconsider investment

Australian Associated Press board to discuss future of wire service, which is 45% owned by News CorpNews agency Australian Associated Press, whose 180 journalists provide much of the nation’s daily news and photos, is facing an uncertain future as major shareholders Nine Entertainment and News... Continue reading at The Guardian

[ The Guardian | 2020-03-02 01:40:44 UTC ]
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Simon & Schuster US pulls out of London Book Fair

Simon & Schuster’s US team will not be attending the London Book Fair this year over "health and safety" fears following the coronavirus outbreak. Continue reading at The Bookseller

[ The Bookseller | 2020-02-28 11:51:27 UTC ]
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AT&T boosts spending on R&D after four years of declines amid Time Warner buy, investments

AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-25 16:16:46 UTC ]
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AT&T boosts spending on R&D after four years of declines amid Time Warner buy, investments

AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-24 22:58:29 UTC ]
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Storytelling as Healing in Medicine, by Cecilia Simon

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[ World Literature Today | 2020-01-22 16:01:00 UTC ]
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The Australian says it accepts climate science, so why does it give a platform to 'outright falsehoods'?

News Corp’s paper says its journalists report the facts but critics say it publishes misleading claimsIn an editorial on Saturday, the Weekend Australian defended the News Corp paper’s climate coverage in response to criticism that it had underplayed the bushfire crisis and chosen to highlight... Continue reading at The Guardian

[ The Guardian | 2020-01-14 16:30:39 UTC ]
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'Hillbilly Elegy' author launches VC fund to invest in Triangle startups

Investor J.D. Vance, author of the bestselling memoir “Hillbilly Elegy,” has launched a venture capital firm based in Cincinnati, according to multiple media reports. The Ohio native’s firm, Narya Capital, will invest in startups in the Raleigh, Durham and cities such as Salt Lake City,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-01-10 12:20:00 UTC ]
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AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel

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[ AdWeek | 2020-01-09 00:45:55 UTC ]
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Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek

[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
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Rakuten OverDrive in buyout deal with KKR investment firm

Investment firm KKR has signed a deal to buy digital reading platform OverDrive from Rakuten for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2019-12-26 15:47:15 UTC ]
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£3m investment will improve 'clunky' system, says head of Essex libraries

The head of Essex's libraries has branded the county's current library IT system "clunky and out of date", as she hails the opportunity to invest in the service. Continue reading at The Bookseller

[ The Bookseller | 2019-12-23 00:45:10 UTC ]
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Perminder Mann signs up as mentor for NLT and Lancôme careers platform for women

The National Literacy Trust (NLT) has joined with luxury cosmetic brand Lancôme UK to launch an online platform to support young women on the path to employment featuring insights from Perminder Mann, c.e.o. of Bonnier Books. Continue reading at The Bookseller

[ The Bookseller | 2019-12-20 01:24:01 UTC ]
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