Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience, better cough up a couple bucks for a Premium subscription. Although this is an aggressive move that seemingly left ad blocking companies scrambling to respond, it didn’t come out the blue — YouTube had been testing something similar for months. And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad-blocking software: YouTube rolls out new ways to serve ads to viewers with ad blockers, then ad blockers develop new strategies to circumvent those ad-serving measures. As noted in a blog post by the ad- and tracker-blocking company Ghostery, YouTube employs a wide variety of techniques to circumvent ad blockers, such as embedding an ad in the video itself (so the ad blocker can’t distinguish between the two), or serving ads from the same domain as the video, fooling filters that have been set up to block ads served from third-party domains. It’s not that YouTube is alone in these efforts; many digital publishers make similar attempts to stymie ad blockers. To some extent, YouTube’s moves just get more attention because the service is so popular. As AdGuard... Continue reading at 'Engadget'

[ Engadget | 2023-12-01 14:00:31 UTC ]
News tagged with: #open source #current situation #bottom line #unique position #digital publishers

Other news stories related to: "Inside the 'arms race' between YouTube and ad blockers"

Inside the murderous, bumbling Ku Klux Klan

An FBI informant in a Mississippi group in the 1960s witnessed both evil and ineptitude. Continue reading at The Washington Post

[ The Washington Post | 2021-08-06 12:00:00 UTC ]
More news stories like this |

Vertebrate races in for Cullen's 'powerful' running book

Sheffield-based adventure publisher Vertebrate has signed Rachel Ann Cullen’s Running For Our Lives, a “powerful” book about how running can help ordinary people to overcome struggles and challenges in their lives. Continue reading at The Bookseller

[ The Bookseller | 2021-08-04 18:21:33 UTC ]
More news stories like this | All news stories tagged with: #ordinary people #running book

WLT Book Buzz Episode #2 - Reading History: Partition, the Tulsa Race Massacre, Bold Women & More

News and Events In this second episode of WLT Book Buzz, Laura Hernandez & Bunmi Ishola cover 42 books that connect with history. Find out what they read this summer and why these books should be on your shelf. Partition, World War II, the Tulsa Race... Continue reading at World Literature Today

[ World Literature Today | 2021-08-04 15:40:39 UTC ]
More news stories like this | All news stories tagged with: #historical fiction #trevor noah #michelle alexander #mass incarceration #jim crow #islamic state #yellow sun #yaa gyasi #isabel wilkerson #great migration #pnlope bagieu #marjane satrapi

Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | All news stories tagged with: #digital media #digital advertising

Demolishing Public Libraries From The Inside: Niles Public Library Is a Warning

The Niles-Maine Public Library in suburban Chicago is being destroyed from the inside by politically-conservative Board officials. Continue reading at Book Riot

[ Book Riot | 2021-07-15 10:40:00 UTC ]
More news stories like this | All news stories tagged with: #public libraries

Former Trump officials share alarming inside accounts of his final year in office

They offer vivid details, and try to save their reputations, in a new book by Post reporters. Continue reading at The Washington Post

[ The Washington Post | 2021-07-15 08:42:00 UTC ]
More news stories like this | All news stories tagged with: #post reporters #final year

Meet the BookTokers giving backlist titles a shot in the arm through the pandemic

The video-sharing social media platform TikTok is not just a place where teens share the latest dance crazes—it’s also proving a driver of book sales, and beyond teen reads too. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 06:18:22 UTC ]
More news stories like this | All news stories tagged with: #backlist titles #book sales

A well-worn argument about race, intelligence and violence

To try to disprove systemic racism, Charles Murray recycles claims from “The Bell Curve.” Continue reading at The Washington Post

[ The Washington Post | 2021-06-25 12:00:00 UTC ]
More news stories like this |

Bloomsbury lands 'heart-racing' account of Trump's last year in office

Bloomsbury is to publish I Alone Can Fix It, a behind-the-scenes account of former US President Donald Trump’s final year in office, by Carol Leonnig and Philip Rucker. Continue reading at The Bookseller

[ The Bookseller | 2021-06-24 12:07:21 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #philip rucker #carol leonnig #final year #behind-the-scenes account #bloomsbury lands

Oxford University Press to end centuries of tradition by closing its printing arm

Falling sales blamed as 20 jobs axed in final chapter for history of printing in the city, which stretches back to the earliest days of book publishing Oxford University’s right to print books was first recognised in 1586, in a decree from the Star Chamber. But the centuries-old printing history... Continue reading at The Guardian

[ The Guardian | 2021-06-09 14:27:25 UTC ]
More news stories like this | All news stories tagged with: #book publishing #oxford university press #print books #earliest days #final chapter

Action, boredom, protest and celebration inside the NBA bubble

The Post’s Ben Golliver on how covid and the racial-justice movement tested the league. Continue reading at The Washington Post

[ The Washington Post | 2021-06-04 12:00:00 UTC ]
More news stories like this |

Pursuing painful truths, and tangible evidence, of the Tulsa race massacre

Scott Ellsworth’s book centers on the voices and experiences of the city’s Black residents. Continue reading at The Washington Post

[ The Washington Post | 2021-05-28 12:00:00 UTC ]
More news stories like this |

America needed a space race hero. John Glenn was the obvious choice.

Jeff Shesol recounts the astronaut’s dazzling career and role in the Cold War-era faceoff. Continue reading at The Washington Post

[ The Washington Post | 2021-05-28 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #dazzling career #obvious choice #john glenn #america needed

U.S. Book Show: Inside Ingram, a Quiet Force in Trade Publishing

On the opening day of the U.S. Book Show, Ingram Content Group chairman John Ingram and author Keel Hunt sat down with PW executive editor Jim Milliot, giving publishing professionals a rare glimpse of the inner workings of the distributor, printer, and publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #ingram content group #rare glimpse #opening day #trade publishing #book show

Transworld snaps up debut by Drag Race winner Lawrence Chaney

Transworld has snapped up world rights for "RuPaul's Drag Race" winner Lawrence Chaney’s memoir, which will "delight and inspire readers." Continue reading at The Bookseller

[ The Bookseller | 2021-05-20 10:23:40 UTC ]
More news stories like this | All news stories tagged with: #world rights #inspire readers #drag race #transworld snaps

An afternoon inside a bookstore was as glorious as ever. Here’s what I bought.

At the literary haven Powell’s in Portland, I limited myself to 16 books, including a little something for my grandson. Continue reading at The Washington Post

[ The Washington Post | 2021-05-19 16:44:24 UTC ]
More news stories like this | All news stories tagged with: #bookstore

Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | All news stories tagged with: #print version #email customerservice@adage #agencyreport@adage #biggest advertisers #ll add #agency missed #agency report #agency websites #top executives #public relations #agency companies #agency business

Insider Journalists Form a Union

Journalists at the site, formerly called Business Insider, joined a unionization wave that has swept digital media companies. Continue reading at The New York Times

[ The New York Times | 2021-04-19 15:00:03 UTC ]
More news stories like this | All news stories tagged with: #digital media