Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience, better cough up a couple bucks for a Premium subscription. Although this is an aggressive move that seemingly left ad blocking companies scrambling to respond, it didn’t come out the blue — YouTube had been testing something similar for months. And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad-blocking software: YouTube rolls out new ways to serve ads to viewers with ad blockers, then ad blockers develop new strategies to circumvent those ad-serving measures. As noted in a blog post by the ad- and tracker-blocking company Ghostery, YouTube employs a wide variety of techniques to circumvent ad blockers, such as embedding an ad in the video itself (so the ad blocker can’t distinguish between the two), or serving ads from the same domain as the video, fooling filters that have been set up to block ads served from third-party domains. It’s not that YouTube is alone in these efforts; many digital publishers make similar attempts to stymie ad blockers. To some extent, YouTube’s moves just get more attention because the service is so popular. As AdGuard... Continue reading at 'Engadget'

[ Engadget | 2023-12-01 14:00:31 UTC ]
News tagged with: #open source #current situation #bottom line #unique position #digital publishers

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Kazuo and Naomi Ishiguro join Southbank Centre's Inside Out season

Father and daughter Kazuo and Naomi Ishiguro will come together at an event for the first time in the Southbank Centre's "Inside Out" season, organisers have announced. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 18:59:02 UTC ]
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Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Nancy Johnson’s ‘The Kindest Lie’ is a layered, complex exploration of race and class

A Yale-educated engineer goes in search of the child she gave up for adoption in Nancy Johnson’s debut. Continue reading at The Washington Post

[ The Washington Post | 2021-02-03 13:00:00 UTC ]
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‘How the One-Armed Sister Sweeps Her House,’ by Cherie Jones, is a stunning debut

Cherie Jones ignites a tale that reads as equal parts literary thriller and a nuanced exploration of race and class. Continue reading at The Washington Post

[ The Washington Post | 2021-02-02 15:00:00 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
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Ladee Hubbard’s ‘The Rib King’ is a fascinating look at ambition, race and revenge

“The Rib King’’ upends the racial calculus that amplifies the stories of the privileged few, offering rich, lovingly rendered portraits of working-class Black people. Continue reading at The Washington Post

[ The Washington Post | 2021-01-21 09:10:32 UTC ]
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Barnes & Noble's Book Publishing Arm Gets a New Publisher

The bookseller has hired Emily Meehan as publisher and chief creative officer of Sterling Publishing in what it called part of a relaunch of its publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
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Southbank's Inside Out returns with Hawke, Skin and Leilani

The Southbank Centre is launching a second Inside Out series of arts events, featuring the T S Eliot Prize and appearances from Ethan Hawke, Skin and Raven Leilani. Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 05:42:17 UTC ]
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“When They Go Low, We Go High”: Keeping Calm in the Critical Race Memoir

IN THE DAYS FOLLOWING the Japanese attack on Pearl Harbor, the Archive of American Folk Song dispatched its field workers in 10 different regions across the United States to solicit average Americans’ opinions about the bombing and FDR’s ensuing proposal for a declaration of war. A second round... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2021-01-08 18:00:08 UTC ]
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Plenty of overhead in this market: Betting on drone races

In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News

[ ABC News | 2021-01-08 16:43:45 UTC ]
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A Black Salesman Tries to Bring Down Corporate Racism from the Inside

It’s no secret that the tech world has a troubling track record with diversity in the workplace, especially with the dearth of Black and Latinx employees in key roles. Author Mateo Askaripour confronts the lack of diversity within the workplace with satire in his debut novel Black Buck. Some... Continue reading at Electric Literature

[ Electric Literature | 2021-01-07 12:00:00 UTC ]
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“Romance Is Political”: The Unlikely Fundraising Effort That Raised $400,000 for the Georgia Senate Runoff Race

Courtney Milan explains how a group of romance novelists rallied behind one of their own: Stacey Abrams. Continue reading at Slate

[ Slate | 2020-12-07 19:30:17 UTC ]
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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Look inside a new series of Jane Austen novels, rewritten and illustrated for children.

It is a truth universally acknowledged . . . that Northanger Abbey is less quotable than Pride and Prejudice. Nevertheless, Northanger Abbey is the latest of Austen’s six novels to be adapted into an illustrated children’s book for the Awesomely Austen: Illustrated and Retold series. The text of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-01 17:54:13 UTC ]
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Where the headlines are made: inside newsrooms around the world - in pictures

Noel Bowler photographed some of the largest newsrooms across the world, exploring the physical spaces that house our modern press. With declining readership, reduced advertising and persistent questions about ‘truth’ and relevance of newspapers in the 21st century, the structures of print media... Continue reading at The Guardian

[ The Guardian | 2020-11-30 06:00:50 UTC ]
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Danielle Evans’s Sublime Short Stories of Race, Grief, and Belonging

“The Office of Historical Corrections,” an extraordinary new collection of fiction, examines alienation and the phantasmagoria of racial performance. Continue reading at New Yorker

[ New Yorker | 2020-11-21 16:01:38 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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